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Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked … Read more
This week I was intrigued by a combination of fascinating new research and refreshingly honest exposés. The ANA published a controversial report on media rebates and I read insightful in depth articles about everything from how the NYT and WSJ best seller lists really work to the true difference between Uber and Lyft. Along with these … Read more
This past week it was hard to escape the dominating headlines of the US political primary – and the announcement of a coming change to the faces on the $20 dollar bill. Outside the mainstream news, though, were several relatively quiet stories that contained potentially huge implications for marketers and business overall – from a … Read more
Every year, Advertising Age magazine publishes a report that looks at the collective results from nine of the most globally respected industry award shows in the advertising industry—from the Cannes International Festival of Creativity to the Clios. The number-one award recipient this year wasn’t a tear-jerking celebrity sports ad or a preview of a hot new holiday … Read more
This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut. Before the September craziness of business events and corporate summits … Behaviorcon was intentionally different. Created by best selling author Ramit Sethi and marketing and branding advisor Michael Fishman – … Read more
What problem are you solving? It’s one of the most basic and fundamental questions in business … and one that most brands believe they need to be able to answer. The best ideas solve problems, right? There is a problem with this logic. Ideas that make money or change the world don’t just solve problems. … Read more
Consumers want what they want. How often have we heard this used as a defense for selling just about anything, whether it is good for people or not? The fact is, people like unhealthy products – and they get angry when anyone tries to deny them the chance to buy them. This is particularly true … Read more
It’s the holiday season and we’re in that delightfully slow week between Christmas Day and New Years where many of us have a chance to step out of the craziness of daily life, forget about work and just take a lazy little break. For many people in the world, however, this week won’t offer much … Read more
What’s the Trend? Design takes a leading role in the introduction of new products, ideas and campaigns to change the world. For several years, leading companies have started to see design as a competitive advantage, but in the coming year design may hold the solution to the world’s biggest challenges. Partially because the solutions themselves … Read more
There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
