The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

How To Archive Yourself In the Digital Age

This article helped me consider the value of discarding that archive so I can move beyond the past version of myself that it commemorates. No doubt it is easier to become a better person when your past self isn’t just a resurfaced tweet away.

The Real Reason Influencers Make So Much Money

Everyone wants to be an online influencer, because it seems to pay well, but who is really benefiting? This article from the USA Today actually takes the unusual step of trying to reverse engineer a “rate” for influence and ended up with an estimate of “up to $100 for every 10,000 followers per sponsored post.” The amount … Read more

How To Cure Your Social Media Addiction

This was a week filled with more social media stupidity than usual. In a single day I read two disturbing stories that got me thinking about the dangers of our social media addiction. In one, an excited baseball fan posted a picture of his World Series ticket (with the bar code visible) only to an observant thief … Read more

Is the Body Positive Movement Really A Good Thing?

Today there are plenty of examples of campaigns to help people become comfortable with their own bodies. Yet some have criticized this body positive movement as perhaps keeping people from admitting they are obese. One Newsweek article worried that people may use it as an excuse to justify their weight. This movement has also gone far beyond only body … Read more

How To Tell If You’re An Asshole (And Why It’s So Hard)

sagrada familia line

Last week a small army of cruise ship passengers disrupted a funeral in the tiny Norwegian city of Honningsvåg and took pictures of the mourners. According to The Guardian, Barcelona is crowded with careless tourists who overrun destinations and fail to respect the culture. A political story of a Supreme Court nominee seeming to ignore a handshake and walk away this … Read more

Why Facebook Rating Your Trustworthiness Is Good News

facebook trustworthiness

The Washington Post story this week revealing the “previously unreported ratings system” used by Facebook to rate the trustworthiness of users on a scale of zero to 1 has all the usual components of an outrage-worthy announcement. How dare Facebook think they can rate all of us? What if they abuse this system or someone hacks it? … Read more

The Big Question Facing The Future Of Media and Publishing Online

library

Recently a contributor to Forbes named Panos Mourdoukoutas wrote an opinion piece suggesting that local taxpayers would be better off if libraries were replaced with Amazon. The article created an instant controversy and media reporting of the outrage led Forbes to quickly take it down. For years the expansion of contributors to the Forbes network … Read more

Binge Rooms: The Ultimate Immersive TV Experience

binge-room-contest

Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me wish I had thought of it. This new effort from FCB New York is one of those envy-inducing efforts. The goal is to position LG TVs as the ones that … Read more

How The Backlash Of Superfans Might Ruin Entertainment For The Rest Of Us

logan

Logan director James Mangold is worried that “the fear of upsetting an eager mob” of online fans might drive smart, creative people out of creating great art. For years comedians have been avoiding college campuses because of the inability for easily outraged youth to take a joke. Have we become so uptight that we are unable … Read more

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message