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Consumer Generated Media

post thumbnail for Four Brilliant Marketing Stories from the Coachella Festival

16 2026 April

Four Brilliant Marketing Stories from the Coachella Festival

It’s the middle of the “​consumer wonderland​” of The Coachella Valley Music and Arts Festival, the desert experience drawing over 125,000 visitors annually across two...

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post thumbnail for Huggies Expensive Sh*t and the Age of Experiential Advertising

23 2026 March

Huggies Expensive Sh*t and the Age of Experiential Advertising

Stunts are nothing new in the world of marketing, but they are not usually done via live streaming nor include quite so specific of a...

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post thumbnail for The Non-Obvious Book of the Week: Superbloom by Nicholas Carr

10 2026 March

The Non-Obvious Book of the Week: Superbloom by Nicholas Carr

Nicholas Carr is a well-known thinker and Pulitzer Prize winner who writes about how the Internet has affected our brains. In his latest book published...

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post thumbnail for The Quantified Uselessness of the AI-Generated Year in Review

30 2025 December

The Quantified Uselessness of the AI-Generated Year in Review

There’s a special kind of uselessness amplified by AI that’s probably surrounding you right now: the year in review. The idea wasn’t a bad one....

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post thumbnail for The Tuna Cans Film Festival: A Perfect Throwback Marketing Strategy?

24 2025 September

The Tuna Cans Film Festival: A Perfect Throwback Marketing Strategy?

Would you make a movie about a can of tuna? Inspired by the Cannes Film Festival, Bumble Bee launched the Tuna Cans Film Festival – a search...

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post thumbnail for How Citizen Surveillance Might Be Killing San Francisco

02 2023 December

How Citizen Surveillance Might Be Killing San Francisco

There was a time when I would travel to San Francisco every week for a client meeting. During that moment of my career, I felt...

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post thumbnail for New Global Study Reveals the Emojis That Make You More (Or Less) Attractive

16 2022 September

New Global Study Reveals the Emojis That Make You More (Or Less) Attractive

Forget the best and worst pickup lines, now thanks to Adobe all single people have some data on the emojis to use (and which ones to avoid) when trying to appear more attractive.

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post thumbnail for How To Archive Yourself In the Digital Age

16 2022 June

How To Archive Yourself In the Digital Age

This article helped me consider the value of discarding that archive so I can move beyond the past version of myself that it commemorates. No doubt it is easier to become a better person when your past self isn't just a resurfaced tweet away.

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post thumbnail for The Real Reason Influencers Make So Much Money

18 2019 February

The Real Reason Influencers Make So Much Money

Everyone wants to be an online influencer, because it seems to pay well, but who is really benefiting? This article from the USA Today actually takes the...

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post thumbnail for How To Cure Your Social Media Addiction

01 2018 November

How To Cure Your Social Media Addiction

This was a week filled with more social media stupidity than usual. In a single day I read two disturbing stories that got me thinking...

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post thumbnail for Is the Body Positive Movement Really A Good Thing?

19 2018 September

Is the Body Positive Movement Really A Good Thing?

Today there are plenty of examples of campaigns to help people become comfortable with their own bodies. Yet some have criticized this body positive movement as perhaps...

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post thumbnail for How To Tell If You’re An Asshole (And Why It’s So Hard)

09 2018 September

How To Tell If You’re An Asshole (And Why It’s So Hard)

Last week a small army of cruise ship passengers disrupted a funeral in the tiny Norwegian city of Honningsvåg and took pictures of the mourners. According to The...

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post thumbnail for Why Facebook Rating Your Trustworthiness Is Good News

23 2018 August

Why Facebook Rating Your Trustworthiness Is Good News

The Washington Post story this week revealing the “previously unreported ratings system” used by Facebook to rate the trustworthiness of users on a scale of zero...

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