

Likeonomics
Why do we choose to do business and trust people that we like? This eye-opening book explores how trust is built and the central role that likeability often plays in why we believe some leaders and remain loyal to some organizations, while others lose our trust.

ePatient 2015
This co-authored and research-based book offered an inside look at some of the biggest trends shaping the world of healthcare and how patient empowerment was (and continues to) drive a major shift in how healthcare is delivered.



Personality Not Included
An award winning book that reveals why personality matters for brands and marketing. Filled with unique stories, a groundbreaking new storytelling model and more than a hundred real life examples, this book continues to be used by brand marketers more than a decade after it was first published.