The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

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Since 2004.

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Hobo Handbook

The Hobo Handbook May Be the World’s Most Secretive Book

NOBW_Late Bloomers

The Non-Obvious Book of the Week: Late Bloomers by Rich Karlgaard

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Need AI To Provide Closure? That Might Be in All of Our Futures …

Philips fixable

Why 3D Fixables Could Create an Entirely New Sustainable Industry

Spiritual AI

People Are Losing Loved Ones to AI-Fueled Spiritual Fantasies

Piers M Kanye interview

What You Can Learn from a Tragically Predictable Kanye West Interview

NOBW_Smarter than you think

The Non-Obvious Book of the Week: Smarter Than You Think by Clive Thompson

Chinese typewriter

After More Than Half a Century, Obscure Chinese Typewriter Gets Rediscovered

Met Gala

The Irrelevantly Entertaining Details of the Met Gala Are Hard to Miss … Or Care About

Sustainability

What One Man’s T-Shirt Test Says About Sustainability

Price of Michelin

Virginia State Exposes What It Costs to Be in the Michelin Guide

NOBW_Algorithm

The Non-Obvious Book of the Week: The Algorithm by Hilke Schellmann

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Hobo Handbook May Be the World’s Most Secretive Book

The Non-Obvious Book of the Week: Late Bloomers by Rich Karlgaard

Need AI To Provide Closure? That Might Be in All of Our Futures …

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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