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The Non-Obvious Insights Blog.

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Be More Interesting
Since 2004.

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Cyber Monday: 15 Non-Obvious Holiday Gifts


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Is It Possible to Be Too Beautiful?

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Cultural Themes from Apple’s App of the Year Award Finalists

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Waze Launches New Danger Zone Alert to Tell You If You’re Entering an Accident-Prone Area

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The Next Magical Space Material Might Be … Wood

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Why Airline Passengers Are Assholes (And How We Can Fix It)

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The Beautiful Empathy of Common App’s New Direct Admissions Program

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Leica Pioneers the Anti-AI Camera That Fights Deepfakes by Certifying Every Picture


WSJ Just Killed Its Bestseller List. Do These Lists Even Matter Anymore?

The 2023 Inc Non-Obvious Book Awards Longlist Announcement Video

Announcing the 2023 Inc. Non-Obvious Business Book Awards Longlist!

Candidate ethnicity

Do People Vote for Candidates Who Look Like Them?

My New Book


The Future Normal is my latest award-winning exploration of 30 trends that are shaping humanity's future.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of nine books.

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Cyber Monday: 15 Non-Obvious Holiday Gifts

15 Non-Obvious Holiday Gifts To Buy This Black Friday

Is It Possible to Be Too Beautiful?

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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