The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

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Since 2004.

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climate abandonment zone

Are We Heading Toward a World Filled with Climate Abandonment Zones?

Problem with leather

The Problem with Leather

NOBW Stuff

The Non-Obvious Book of the Week: Stuff – Compulsive Hoarding and the Meaning of Things by Randy Frost and Gail Steketee

Chatbot and secrets

Hiding Our Secrets or Personal Struggles Is Going to Get Harder in the Age of AI

Classic cars EV remodels

Remaking Classic Cars into the EVs of the Future

appeal of loser

The Surprising Appeal of the Lovable Loser

Nissan

Can Tech in Cars Make Us More Considerate or Better Drivers?

Dead Wrong

The Non-Obvious Book of the Week: “Dead Wrong” by Dr. Geeta Nayyar

Fake tongues

Human Eyeballs, Fake Tongues and Freeze-Dried Butterflies: Inside the World’s Most Discomforting Restaurant

Debunk chatbot

This Chatbot Could Actually Change Minds … Using Facts?!

jobs you've never heard of

What “Jobs You’ve Never Heard Of” Can Teach You About a Better Way to Work

Flappy bird

The Flappy Bird Creator Once Did the Unthinkable. Now He’s Doing It Again.

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 10/01!

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

Are We Heading Toward a World Filled with Climate Abandonment Zones?

The Problem with Leather

The Non-Obvious Book of the Week: Stuff – Compulsive Hoarding and the Meaning of Things by Randy Frost and Gail Steketee

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The Non-Obvious Insights Newsletter. Non-Obvious Insights
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The Non-Obvious Insights Newsletter
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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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