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The Non-Obvious Insights Blog.

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Since 2004.

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Amsterdam Launched a Campaign to Convince British Tourists NOT to Visit. Did It Work?

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The Non-Obvious 2024 Holiday Gift Guide + FREE Audio Book: Ideas 10 – 12

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The Non-Obvious 2024 Holiday Gift Guide: Ideas 7-9

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The Non-Obvious 2024 Holiday Gift Guide: Ideas 4-6

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The Non-Obvious 2024 Holiday Gift Guide: Ideas 1 – 3

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Short Form Video Is Back and It Might Actually Have Been a Great Idea After All

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A Major Reinvention of Food Policy May Be Coming. Is That Good News?

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The Win-Win Strategy of Jaguar’s Controversial New Brand and Logo

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The Non-Obvious Book of the Week: Pretending You Care by Norm Feuti

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

Amsterdam Launched a Campaign to Convince British Tourists NOT to Visit. Did It Work?

The Non-Obvious Books of the Week: The 2024 Non-Obvious Book Awards Longlist

The Truth About Food Deserts and How the Solution to Fix Them Already Exists

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The Non-Obvious Insights Newsletter. Non-Obvious Insights
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The Non-Obvious Insights Newsletter
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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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