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Be More Interesting Since 2004.

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May 21

The Hobo Handbook May Be the World’s Most Secretive Book

There is no way to buy a copy of the legendary Hobo Handbook. * Long rumored to be a "book" filled with advice from train...
Read More about The Hobo Handbook May Be the World’s Most Secretive Book

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The Hobo Handbook May Be the World’s Most Secretive Book

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People Are Losing Loved Ones to AI-Fueled Spiritual Fantasies

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The Non-Obvious Book of the Week: Smarter Than You Think by Clive Thompson

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After More Than Half a Century, Obscure Chinese Typewriter Gets Rediscovered

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The Irrelevantly Entertaining Details of the Met Gala Are Hard to Miss … Or Care About

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What One Man’s T-Shirt Test Says About Sustainability

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Virginia State Exposes What It Costs to Be in the Michelin Guide

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The Non-Obvious Book of the Week: The Algorithm by Hilke Schellmann

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Hobo Handbook May Be the World’s Most Secretive Book

May 21, 2025

The Non-Obvious Book of the Week: Late Bloomers by Rich Karlgaard

May 20, 2025

Need AI To Provide Closure? That Might Be in All of Our Futures …

May 19, 2025

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Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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