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Be More Interesting Since 2004.

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Mar 09

How We Are Launching The Future Normal Everywhere At SXSW

Years ago, I was part of a marketing team that was managing the presence for global tech brand Intel at the Consumer Electronics Trade Show....
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Mar 09

How We Are Launching The Future Normal Everywhere At SXSW

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Jan 12

Welcome to the Era of Co-Writing … With Artificial Intelligence

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Jan 04

CES 2023: The 25 Non-Obvious Inventions, Technologies and Ideas To Watch

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Dec 30

The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)

Non-Obvious Top 100 Non-Fiction Books
Nov 17

The 100 Best Non-Fiction Books of 2022 | The Non-Obvious Book Awards Longlist

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Oct 10

California DMV Approves Usage of Pointless Digital License Plates

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Oct 06

Why Are Stories That Glorify Murderers So Popular?

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Sep 29

The Danger of Falling In Love With a “Petbot”

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Sep 27

The Inevitable Death of the “Golden Passport”

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Sep 27

Are Men Struggling More Than Women In Today’s World?

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Sep 20

What the Popularity of Closed Captions Tells Us About the Value of  Making Accomodations

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Sep 20

Here’s Why Everyone Loves the 90s Again

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Non-Obvious Megatrends

Non-Obvious is my #1 Wall Street Journal bestselling book about how to see what others miss and anticipate the future.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.

Recent Posts

How We Are Launching The Future Normal Everywhere At SXSW

March 9, 2023

Welcome to the Era of Co-Writing … With Artificial Intelligence

January 12, 2023

CES 2023: The 25 Non-Obvious Inventions, Technologies and Ideas To Watch

January 4, 2023

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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