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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting Since 2004.

As Featured In:

Nov 17

The 100 Best Non-Fiction Books of 2022 | The Non-Obvious Book Awards Longlist

It's mid-November and this time of year means one thing for our team over here at Non-Obvious Company ... it's Book Awards time! This year...
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More Posts

Non-Obvious Top 100 Non-Fiction Books
Nov 17

The 100 Best Non-Fiction Books of 2022 | The Non-Obvious Book Awards Longlist

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Oct 10

California DMV Approves Usage of Pointless Digital License Plates

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Oct 06

Why Are Stories That Glorify Murderers So Popular?

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Sep 29

The Danger of Falling In Love With a “Petbot”

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Sep 27

The Inevitable Death of the “Golden Passport”

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Sep 27

Are Men Struggling More Than Women In Today’s World?

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Sep 20

What the Popularity of Closed Captions Tells Us About the Value of  Making Accomodations

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Sep 20

Here’s Why Everyone Loves the 90s Again

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Sep 16

New Global Study Reveals the Emojis That Make You More (Or Less) Attractive

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Sep 15

Why Are We So Unprepared For Predictable Things?

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Sep 13

Monopoly Makes Kids Angry, For Their Own Good

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Sep 08

What If We Could Repurpose All Parking Lots?

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.

Recent Posts

The 100 Best Non-Fiction Books of 2022 | The Non-Obvious Book Awards Longlist

November 17, 2022

California DMV Approves Usage of Pointless Digital License Plates

October 10, 2022

Why Are Stories That Glorify Murderers So Popular?

October 6, 2022

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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