The non-obvious blog
Dedicated To Helping Readers
Be More Interesting Since 2004.
As Featured In:
Be More Interesting. Join over 25,000 readers and subscribe now!
23 2026 July
The Non-Obvious Future Word of the Week: Fauxstalgia & The Lost Goal of Pelé
Fauxstalgia – The ache for a memory that was AI-generated and never actually lived through. The most legendary soccer player in history once shared that the best...
Read Now16 2026 July
Why the Best Immersive Experiences Succeed
What makes a great immersive experience? It’s a relevant question right now as we see more brands trying to find the right way to both...
Read Now09 2026 July
InfoWars Is Back, Run by the Team from The Onion
How do you deliver karmic justice to one of the most evil media personalities ever? For the team behind the satirical website The Onion, the...
Read Now07 2026 July
The Non-Obvious Book of the Week: What to Make of a Life by Jim Collins
Writing about what a life well lived looks like is a pretty intimidating topic for any writer. Jim Collins is one of the few who...
Read Now02 2026 July
Summer Heat Waves Create the “Problem” of Negative Energy Prices
Here’s a “problem” you don’t hear that much about yet: negative energy prices. This is what happens when a green energy initiative such as solar...
Read Now01 2026 July
Now You Can Automate Your Automation with Prompt Generators
Anyone who has used AI actively over the past few years knows that the only way to get what you truly want out of an...
Read Now30 2026 June
The Non-Obvious Book of the Week: Algospeak by Adam Aleksic
As I work on Future Words, I’ve become even more of a student of language, and this book was one of my favorites on the...
Read Now29 2026 June
The Indianis Dentris and Other Big Winners from Cannes
There’s a new flower discovery that has been shifting perspectives in India. Well, actually, it’s not really a new flower but rather a closeup of...
Read Now25 2026 June
3 Reasons Commencement Speakers Should Be Comedians
Over the past few weeks, I’ve attended two graduations in person and watched more than a dozen clips from others that have been circulating online....
Read Now25 2026 June
The Most Meaningless Stories in America Are About Lawsuits
Seeing information visualized is one of my favorite types of media. In the past I’ve also recommended the Information Is Beautiful site as one to...
Read Now24 2026 June
Is Gen Z the First Generation to Have No Signature Sound?
The 80s had house and techno and Michael Jackson. The 90s had rave, grunge and pop. The 2000s brought minimal and dubstep and the 2010s...
Read Now23 2026 June
The Non-Obvious Book of the Week: How to Win at Travel by Brian Kelly
If you’re an avid traveler and mileage maximizer, you probably already know Brian Kelly. He’s a legend in the frequent flier community, thanks mainly to...
Read Now22 2026 June
Imagining the Shared AI Future for Technology and Art
Last Wednesday, I spent the day among a community of thinkers and creators imagining the reality of a topic that many people are talking about...
Read Now