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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting Since 2004.

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Dec 11

Amsterdam Launched a Campaign to Convince British Tourists NOT to Visit. Did It Work?

Back in 2023, in response to a growing number of young male British tourists partying, getting drunk and generally behaving badly, the city of Amsterdam...
Read More about Amsterdam Launched a Campaign to Convince British Tourists NOT to Visit. Did It Work?

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Short Form Video Is Back and It Might Actually Have Been a Great Idea After All

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A Major Reinvention of Food Policy May Be Coming. Is That Good News?

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The Win-Win Strategy of Jaguar’s Controversial New Brand and Logo

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Nov 26

The Non-Obvious Book of the Week: Pretending You Care by Norm Feuti

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

Amsterdam Launched a Campaign to Convince British Tourists NOT to Visit. Did It Work?

December 11, 2024

The Non-Obvious Books of the Week: The 2024 Non-Obvious Book Awards Longlist

December 10, 2024

The Truth About Food Deserts and How the Solution to Fix Them Already Exists

December 9, 2024

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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