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Be More Interesting Since 2004.

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May 03

Are You Investing In Pointless Luxury?

It is a bad sign when it takes more than a few seconds to find a light switch. Most business travelers can recall staying in...
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California DMV Approves Usage of Pointless Digital License Plates

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Why Are Stories That Glorify Murderers So Popular?

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Sep 29

The Danger of Falling In Love With a “Petbot”

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The Inevitable Death of the “Golden Passport”

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Are Men Struggling More Than Women In Today’s World?

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.

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Are You Investing In Pointless Luxury?

May 3, 2023

Discovering The Future Normal In Rio de Janeiro

April 6, 2023

How We Are Launching The Future Normal Everywhere At SXSW

March 9, 2023

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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