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Be More Interesting Since 2004.

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Sep 28

How Bottled Water Took Over the World

In case you're wondering who to blame for the popularity of disposable water bottles and the environmental catastrophe they have fueled - you could start...
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Sep 28

How Bottled Water Took Over the World

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Sep 26

Necrobotics, Electrified Chopsticks and Other Winners of the 2023 Annual Ig Nobel Awards

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Sep 23

The Subscription-Fueled Future of Car “Ownership”

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Sep 21

The Inevitability of AI Trip Planners

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Sep 19

The Creator of the Greatest Software Ever Invented Just Died

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Sep 16

“Brotox” and the Men’s Cosmetic Procedure Boom

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Sep 14

7-Eleven Japan Tests Palm Scanner to Check If You Are Eating Veggies

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Sep 12

The Magical Mashup of National Parks and a Nobel Laureate’s Poetry

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Sep 09

12 Wild Stories from a Nightlife Concierge in Ibiza

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Sep 07

What Is Prada’s New $650 Underwear Designed to Be Worn Without Pants Really Saying?

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Sep 05

Abolishing Wilderness and Ten Things You Can’t Say About Climate Change

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Aug 30

The Team That Has Lost 17,000 Times … And Counting

My New Book

The-Future-Normal-book

The Future Normal is my latest award-winning exploration of 30 trends that are shaping humanity's future.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of nine books.

Recent Posts

How Bottled Water Took Over the World

September 28, 2023

Necrobotics, Electrified Chopsticks and Other Winners of the 2023 Annual Ig Nobel Awards

September 26, 2023

The Subscription-Fueled Future of Car “Ownership”

September 23, 2023

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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