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Dedicated To Helping Readers
Be More Interesting Since 2004.

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Oct 10

Are We Heading Toward a World Filled with Climate Abandonment Zones?

People are stubborn. We see it in nearly every disaster movie where the flood or fire or aliens are headed straight for a town and...
Read More about Are We Heading Toward a World Filled with Climate Abandonment Zones?

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climate abandonment zone
Oct 10

Are We Heading Toward a World Filled with Climate Abandonment Zones?

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Oct 09

The Problem with Leather

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Oct 08

The Non-Obvious Book of the Week: Stuff – Compulsive Hoarding and the Meaning of Things by Randy Frost and Gail Steketee

Chatbot and secrets
Oct 07

Hiding Our Secrets or Personal Struggles Is Going to Get Harder in the Age of AI

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Oct 04

Remaking Classic Cars into the EVs of the Future

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Oct 03

The Surprising Appeal of the Lovable Loser

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Oct 02

Can Tech in Cars Make Us More Considerate or Better Drivers?

Dead Wrong
Oct 01

The Non-Obvious Book of the Week: “Dead Wrong” by Dr. Geeta Nayyar

Fake tongues
Sep 30

Human Eyeballs, Fake Tongues and Freeze-Dried Butterflies: Inside the World’s Most Discomforting Restaurant

Debunk chatbot
Sep 27

This Chatbot Could Actually Change Minds … Using Facts?!

jobs you've never heard of
Sep 26

What “Jobs You’ve Never Heard Of” Can Teach You About a Better Way to Work

Flappy bird
Sep 25

The Flappy Bird Creator Once Did the Unthinkable. Now He’s Doing It Again.

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 10/01!

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

Are We Heading Toward a World Filled with Climate Abandonment Zones?

October 10, 2024

The Problem with Leather

October 9, 2024

The Non-Obvious Book of the Week: Stuff – Compulsive Hoarding and the Meaning of Things by Randy Frost and Gail Steketee

October 8, 2024

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Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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