The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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How to winter

The Non-Obvious Book of the Week: How To Winter by Dr. Kari Leibowitz

Obscured logo

Is This the Age of the Obscured Brand Logo?

Kendrick Superbowl

The Super Bowl Halftime Show Went Over Many People’s Heads. Here’s What It Meant …

BLURBS

Are Book Blurbs Worth the Effort or a Tradition That “Rewards Connections Over Talent”?

CANCELED TV

The Intrigue and Lessons of Canceled TV Shows and Abandoned Pilots

NOBW_NEGOTIATING WHILE BLACK

The Non-Obvious Book of the Week: Negotiating While Black by Damali Peterman

SMALL BUSINESS SWIM DIAPERS

Poopy Diapers and How to Destroy a Small Business with Minimal Effort

BEATLES GRAMMY

What The AI-Enhanced Beatles Grammy Award Win Tells Us About the Future of Memories

Bad Bunny

Bad Bunny Celebrates Puerto Rico and His Heritage by Creating Exclusive Experience

AI chatbot sales

The Age of the AI Chatbot Salesperson Might Have an Unintended Side Effect

Humanize

The Non-Obvious Book of the Week: Humanize: A Maker’s Guide to Designing Our Cities, by Thomas Heatherwick

Waymo

The Revolution of Self Driving Cars Is Not Going to Be Easy

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Non-Obvious Book of the Week: How To Winter by Dr. Kari Leibowitz

Is This the Age of the Obscured Brand Logo?

The Super Bowl Halftime Show Went Over Many People’s Heads. Here’s What It Meant …

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The Non-Obvious Insights Newsletter. Non-Obvious Insights
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The Non-Obvious Insights Newsletter
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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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