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Be More Interesting Since 2004.

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Apr 24

The Complex Reality of “Girlbosses” In Space

This week the first all-female crew for a “manned” spaceflight headed to space—for ten minutes—on Blue Origin’s New Shepard rocket. One of the passengers was...
Read More about The Complex Reality of “Girlbosses” In Space

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Netflix
Mar 20

Unnecessary Enhancement and the Upscaling Backlash Against Netflix

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Mar 19

The Tesla Resistance Is Real. Here’s What It Means …

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Mar 18

The Non-Obvious Book of the Week: The Secret Lives of Colour by Kassia St. Clair

The Talking Tree
Mar 17

The Talking Tree and How AI Can Give a Voice to the Voiceless

SXSW
Mar 14

The 7 Non-Obvious Secrets of Understanding People to Predict the Future

Adrien Brody
Mar 13

What Entitlement Looks Like? Adrien Brody’s Oscars Award Acceptance Speech

Kleenex score
Mar 12

The Ultimate Movie Brand Partnership: Kleenex and IMDB Launch “The Kleenex Score”

NOBW Endless Refrain
Mar 11

The Non-Obvious Book of the Week: The Endless Refrain by David Rowell

Pharma ads
Mar 10

How a Pharma Ad Ban Could Shift the Landscape of Television Advertising

Musk takeover
Mar 07

The Inside Story of Elon Musk’s Takeover of the US Government and Why It Matters

Blind Box
Mar 06

Inside the Blind Box Phenomenon Fueling the Resurgence of the Art Toy Industry

DiamondProof
Mar 05

The Subtle Master Plan Behind De Beers New DiamondProof In-Store Verification Device

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Complex Reality of “Girlbosses” In Space

April 24, 2025

Tattoorism and the Elusive Quest for the Ultimate Souvenir

April 23, 2025

The Non-Obvious Book of the Week: The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr

April 22, 2025

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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