Blog - Rohit Bhargava

The Non-Obvious Insights Blog. Non-Obvious Insights

Dedicated To Helping Readers
Be More Interesting Since 2004.

As Featured In:

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WSJ

Jul 26

Is Katy Perry Holding Empowered Women Back, Or Are We Missing the Joke?

There is a moment in Katy Perry's new video for "Woman's World" where she sticks a gas pump into her backside and turns the clock...

Jun 25

Rare Trees – The Fascinating Stories of the World’s Most Threatened Species

Jun 24

What If Award Winning Ads from Cannes Became Open Source for Anyone to Use?

Jun 21

Scent Camera Recreates Travel Smells and More Core77 Design Award Winners

Jun 20

Psychedelic Treatment for PTSD Sees a Setback with FDA Rejection

Jun 19

A Surprisingly Diabolical Marketing Strategy: Flip Your Competitor’s Brand Spokesperson

Jun 18

What the Disappearing Dining Room Reveals About American Culture

Jun 17

Why the Titan Submersible Sub Tragedy Is One We Can’t Look Away From

Jun 14

A Promise to Graduates with “No Promise”

Jun 13

The Unpredictable Gamble of Collecting Vintage Toys

Jun 12

How Dr. Pepper Beat Pepsi to Become the Number Two Soda Brand

Jun 11

The Rise of Anti-Vegan Beauty

Jun 10

AI Subscriptions Based on Usage Are Coming Sooner Than You Think

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Coming Soon: My New Book

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!

Download Excerpt

About Rohit

Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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