The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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AI Beauty Pageant

AI Disproportionately Affects Women. We All Need to Fight Back.


Meet Tupperware: The Slowing Fading Brand That Should Have Won the Nostalgia Trend

What If There Is No Loneliness Epidemic

What If There Is No Loneliness Epidemic?

Playing Happy Reef Sounds Could Bring Coral Reefs Back To Life

Playing Happy Reef Sounds Could Bring Coral Reefs Back to Life


Augmented Reality Comes to Sports, Thanks to Wrestlemania

Should Prisoners Be Allowed To Use Social Media

Should Prisoners Be Allowed to Use Social Media? Inside the #JailTok Movement and Debate

Aruba becomes first nation to back up history

Aruba Becomes First Nation to Use the Internet Archive to Back up Their Entire History

App that recreates social media

The App That Recreates Social Media’s Dopamine Hits Without Actually Letting You Post Anything


AXA’s New Foresight Report Offers 100 Reasons to Love the Future

Harper Collins identifies Eco-Friendly Font

Harper Collins Identifies Eco-Friendly Fonts to Save Thousands of Trees and Reduce Paper Usage

The truth about Trader Joe's

The Disturbing Truth About How Trader Joe’s Sources New Products

AI Is Making April Fools Day Easier

How AI Is Making April Fool’s Day Easier … and Harder

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

France Creates Scratch-and-Sniff Stamps That Smell Like Fresh Baguettes

Uber Caregiver Is a Golden Opportunity … If They Get It Right

How To Overhaul Presidential Debates? Stop Pretending it’s a Debate.

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The Non-Obvious Insights Newsletter
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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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