The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting Since 2004.

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Apr 25

Detroit Rides “Post Bankruptcy Energy” To Become America’s Most Unlikely Boomtown, According to WSJ

About ten years ago, no one would have said the city of Detroit would be sitting at the perfect crossroads of multiple urban trends. Around...
Read More about Detroit Rides “Post Bankruptcy Energy” To Become America’s Most Unlikely Boomtown, According to WSJ

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Facebook Brought Back the Poke Button
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Facebook Brought Back the “Poke” Button … Here’s Why So Many People Started Using It Again

Oprah Can Explain The Weight Loss Revolution
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If Anyone Can Explain The “Weight Loss Revolution” … It Might Be Oprah

The Curious Annual Ritual of Frog Shuttling and Why People Do It
Mar 20

The Curious Annual Ritual of Frog Shuttling and Why People Do It

This Bereavement Startup Shows the Hopeful Human Potential of AI
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This Bereavement Startup Shows the Hopeful Human Potential of AI

The Rise of Antinatalism
Mar 18

The Rise of Antinatalism

Inside the Big Announcement from Author's Equity and How It Changes Book Publishing
Mar 16

Inside the Big Announcement from Author’s Equity and How It Changes Book Publishing

Inside the Ban On TikTok and Why It Could Work
Mar 15

Inside the Ban on TikTok and Why It Could Work

Why The Key To Bringing Traditional Medicine Back Might Be Better Branding
Mar 14

Why the Key to Bringing Traditional Medicine Back Might Be Better Branding

Why Your Eggshells Might Be Cracking More
Mar 13

Why Your Eggshells Might Be Cracking More (And What It Can Teach You)

Mapping Apps Are Getting Smarter
Mar 12

Mapping Apps Are Getting “Smarter” … That Might Not Be Good News

The First (And Maybe Last) Song Ever Released As A Slice of Pizza
Mar 11

The First (And Maybe Last) Song Ever Released as a Slice of Pizza

The Cover Design For Our New Book Is Ready
Mar 09

The Cover Design for Our New Book Is Ready! Get a First Look Below … 

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

Detroit Rides “Post Bankruptcy Energy” To Become America’s Most Unlikely Boomtown, According to WSJ

April 25, 2024

Why Amazon Is Filled with Garbage Ebooks and How They Could Fix It

April 24, 2024

What Would You Put In the “Forever Library” to Archive Human Existence for a Billion Years?

April 23, 2024

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The Non-Obvious Insights Newsletter

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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