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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting Since 2004.

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Mar 09

How We Are Launching The Future Normal Everywhere At SXSW

Years ago, I was part of a marketing team that was managing the presence for global tech brand Intel at the Consumer Electronics Trade Show....
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Aug 04

Frederick Douglass and How Photos Will Shape Our Idea History In the Future

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Jul 14

A Sadly Common Case Study In Leadership Failure

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3 Marketing Lessons From The Minions Movie

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Jul 09

Why Coffee Might Make You Impulsively Buy Useless Junk

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Jul 04

When Success Is Measured In Hate, We All Lose

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Jun 30

Magazines Create Empathy That Can Change the World. Here’s How To Save Them.

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Jun 23

Why We Still Need Conferences and Convention Centers

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Jun 16

How To Archive Yourself In the Digital Age

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Jun 09

Understanding the Woman-Led Backlash Against the “Lean In” Movement

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Jun 05

My Non-Obvious Graduation Advice For Recent Grads

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Jun 02

Dress Codes Suck. Do They Actually Matter?

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Jan 01

7 Trends Shaping the World In 2022

My New Book

Non-Obvious Megatrends

Non-Obvious is my #1 Wall Street Journal bestselling book about how to see what others miss and anticipate the future.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.

Recent Posts

How We Are Launching The Future Normal Everywhere At SXSW

March 9, 2023

Welcome to the Era of Co-Writing … With Artificial Intelligence

January 12, 2023

CES 2023: The 25 Non-Obvious Inventions, Technologies and Ideas To Watch

January 4, 2023

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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