The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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How Coldplay Is Redefining What Sustainability Means for Music Concerts


How One-Star “Review Bombing” on GoodReads Is Tanking Books and Manipulating Public Opinion


Student Who Ate $120k Banana from Modern Artwork Tells His Story


Will Humans Inevitably Turn Faith in AI Into a Religion?


Extreme Pride in Being American Remains Near Record Low

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Are You Investing In Pointless Luxury?

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Discovering The Future Normal In Rio de Janeiro

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How We Are Launching The Future Normal Everywhere At SXSW


Welcome to the Era of Co-Writing … With Artificial Intelligence


CES 2023: The 25 Non-Obvious Inventions, Technologies and Ideas To Watch


The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)

Non-Obvious Top 100 Non-Fiction Books

The 100 Best Non-Fiction Books of 2022 | The Non-Obvious Book Awards Longlist

My New Book


The Future Normal is my latest award-winning exploration of 30 trends that are shaping humanity's future.

Learn More 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of nine books.

Recent Posts

How Bottled Water Took Over the World

Necrobotics, Electrified Chopsticks and Other Winners of the 2023 Annual Ig Nobel Awards

The Subscription-Fueled Future of Car “Ownership”

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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