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The Non-Obvious Insights Blog.

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Since 2004.

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Help Us Pick The Cover For Non-Obvious Thinking

Help Us Pick the Cover for Non-Obvious Thinking … Our Upcoming Book on Seeing What Others Miss!

Genomic Nutrition Is Coming and It's Going to Be Popular

Genomic Nutrition Is Coming and It’s Going to Be Popular

Meet the Bizarre Top Ten Finalists In The 2024 Guthman Musical Instrument Competition

Meet the Bizarre Top Ten Finalists in the 2024 Guthman Musical Instrument Competition

AI Models Are Finally Getting Adopted In Fantasy Sports

AI Models Are Finally Getting Adopted in Fantasy Sports

How Chewable Beverages Could Make A Comeback ... and Be the Future

How Chewable Beverages Could Make a Comeback … and Be the Future

Mean Girls Fans Outraged To Discover the Movie Is A Musical

Mean Girls Fans Outraged to Discover the Movie Is a Musical

Why Made in Dubai Will Be The Next Global Brand

Why “Made in Dubai” Will Be the Next Global Brand

What Really Happens When ChatGPT Writes Your Sales Copy

What Really Happens When ChatGPT Writes Your Sales Copy …

The Truth About Airplane Safety

The Truth About Airplane Safety

Welcome to the Industrial Metaverse

Welcome to the Industrial Metaverse … It Might Actually Change Everything

Will 2024 be the year cities finally ditch parking minimums

Will 2024 Be the Year Cities Finally Ditch Parking Minimums?

Mickey Mouse Enters The Public Domain

Mickey Mouse Enters the Public Domain … Here’s What It Means

My New Book

The-Future-Normal-book

The Future Normal is my latest award-winning exploration of 30 trends that are shaping humanity's future.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of nine books.

Recent Posts

Leap Day, the Longest Year and Julius Caesar’s Year of Confusion

ADD+SPACE Wants to Become a New Airbnb … for Your Stuff

How Bad News Might Be Making Us Worse Humans

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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