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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting Since 2004.

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May 03

Are You Investing In Pointless Luxury?

It is a bad sign when it takes more than a few seconds to find a light switch. Most business travelers can recall staying in...
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A Scientist’s Joke Goes Horribly Wrong When People Take Him Seriously

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Frederick Douglass and How Photos Will Shape Our Idea History In the Future

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A Sadly Common Case Study In Leadership Failure

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3 Marketing Lessons From The Minions Movie

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Why Coffee Might Make You Impulsively Buy Useless Junk

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When Success Is Measured In Hate, We All Lose

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Magazines Create Empathy That Can Change the World. Here’s How To Save Them.

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Why We Still Need Conferences and Convention Centers

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How To Archive Yourself In the Digital Age

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Understanding the Woman-Led Backlash Against the “Lean In” Movement

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My Non-Obvious Graduation Advice For Recent Grads

My New Book

Non-Obvious Megatrends

Non-Obvious is my #1 Wall Street Journal bestselling book about how to see what others miss and anticipate the future.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.

Recent Posts

Are You Investing In Pointless Luxury?

May 3, 2023

Discovering The Future Normal In Rio de Janeiro

April 6, 2023

How We Are Launching The Future Normal Everywhere At SXSW

March 9, 2023

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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