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Be More Interesting Since 2004.

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May 21

The Hobo Handbook May Be the World’s Most Secretive Book

There is no way to buy a copy of the legendary Hobo Handbook. * Long rumored to be a "book" filled with advice from train...
Read More about The Hobo Handbook May Be the World’s Most Secretive Book

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May 05

The Dangerous Stupidity of “Doing Your Own Research”

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Why the Nike Backlash May Be Just the Beginning

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UAE Becomes First Region to Experiment with Using AI to Write New Laws

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Apr 30

Should You Be Polite to Chatbots? Research Says Yes. Sam Altman Says It Costs Millions in “Wasted” Computing Power

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Apr 29

The Non-Obvious Book of the Week: True or False by Cindy L. Otis

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Inside the Marketing Savvy of the World’s Lightest Whiskey Bottle

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Apr 25

Earth Day, Environmental Hostility and The Blue Marble 50 Years Later

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Apr 24

The Complex Reality of “Girlbosses” In Space

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Apr 23

Tattoorism and the Elusive Quest for the Ultimate Souvenir

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Apr 22

The Non-Obvious Book of the Week: The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr

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Apr 21

The Gardens of the Future Are on Display

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Apr 18

3 Powerful Talks from TED This Week That Are Already Available Live to Watch

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Hobo Handbook May Be the World’s Most Secretive Book

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Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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