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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting Since 2004.

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Sep 28

How Bottled Water Took Over the World

In case you're wondering who to blame for the popularity of disposable water bottles and the environmental catastrophe they have fueled - you could start...
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Aug 28

How Accessibility Is Getting More Tactile, Innovative … and Normal

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Aug 23

Japan’s Solution to Its Labor Crisis? Hire More Workers Over 70​

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Aug 21

Will Photoshop’s New Expand Feature Lead to False Memories or Realities?

Paris-syndrome
Aug 16

The Paris Syndrome and Coping with Tourism Disappointment

Deep-fake-1
Aug 14

New Reality Show Deep Fake Love May Unleash a Lot of New Problems into The World

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Aug 09

Korean Pop Star Releases Latest Song in Six Languages Using AI

Nintendo-1
Aug 07

How The Nintendo NES Game Console Changed the World

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Jul 31

The Dark Side of “Sharenting” (And Why You Should Avoid Posting About Your Kids On Social Media)

SHEIN-2
Jul 26

When Influencer Marketing Goes Predictably Wrong

oppen
Jul 24

Why Barbie Isn’t the Biggest Movie Marketing Story This Week

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Jul 19

The Crocs Engagement Ring Is Here for Couples Who Want to Stand Out (and Think Style Is Overrated)

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Jul 19

Non-Obvious Profile of a Trend Setter – Emory University

My New Book

The-Future-Normal-book

The Future Normal is my latest award-winning exploration of 30 trends that are shaping humanity's future.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of nine books.

Recent Posts

How Bottled Water Took Over the World

September 28, 2023

Necrobotics, Electrified Chopsticks and Other Winners of the 2023 Annual Ig Nobel Awards

September 26, 2023

The Subscription-Fueled Future of Car “Ownership”

September 23, 2023

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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