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The Non-Obvious Insights Blog.

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Since 2004.

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Why We Should Celebrate The Most Underappreciated Agency In Government_ The EPA

Why We Should Celebrate the Most Underappreciated Agency in Government: The EPA

The Truth About Paid Reviews Might Not Be What You Think

The Truth About Paid Reviews Might Not Be What You Think


Super Bowl Marketing Recap: The Best, Worst and Almost Ok Ads From The Big Game

New RXBands Offer A Secret Stretch Code and a Marketing Case Study

New RXBands Offer a Secret Stretch Code and a Marketing Case Study

The Dreaded 404 Page and Its Little Understood Cousin The 402 Error

The Dreaded 404 Page and Its Little Understood Cousin: The 402 Error

New Program At Supermarkets Will Use Facial Scanning To Check Age

New Program at Supermarkets Will Use Facial Scanning to Check Age

Is Poisoning AI The Best Way For Artists To Fight Back

Is Poisoning AI The Best Way for Artists to Fight Back?

A New Global Gender Divide Is Emerging For The First Time Ever

The Gen Z Gender Divide

We Need Another Word For Different Types of Plagiarism

We Need Another Word for Different Types of Plagiarism

How the TikTok Voice Could Help You Be A Better Communicator

How the “TikTok Voice” Could Help You Be a Better Communicator

How To Put Numbers In Context During An Election Year

How To Put Numbers in Context During an Election Year

Why Music Journalism Is Collapsing and How To Find New Music

Why Music Journalism Is Collapsing and How to Find New Music 

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of nine books.

Recent Posts

Leap Day, the Longest Year and Julius Caesar’s Year of Confusion

ADD+SPACE Wants to Become a New Airbnb … for Your Stuff

How Bad News Might Be Making Us Worse Humans

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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