The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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TIME best inventions

A Short Tour of the Best Inventions of 2024 According to TIME Magazine

NOBW Win Bigly

The Non-Obvious Book of the Week: Win Bigly – Persuasion In A World Where Facts Don’t Matter | 2nd Edition, by Scott Adams

cloned pets

Pet Cloning Isn’t the Future … It’s Already Happening, With A Long Waiting List

journalism

The One Marketing Change That Could Help Save Journalism

moments

Netflix Launches “Moments” Feature to Save Your Favorite Movie Scenes

baseball players chewing

Why Are Baseball Players Always Eating Something?

NOBW next 100 years

The Non-Obvious Book of the Week: The Next 100 Years – A Forecast for the 21st Century by George Friedman

man looking

The Forgotten Silence of Childless Men

RB Hero2

The End of the Diet Industry May Be Here

RB Hero2

3 Fun Examples of Non-Obvious Halloween Creativity to Share

Victoria's Secret Runway

Victoria’s Secret Brought Back Their Runway Show as an Example of How They’ve Changed. Did It Work?

NOBW_ Four Lost Cities

The Non-Obvious Book of the Week: Four Lost Cities by Annalee Newitz

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Non-Obvious 2024 Holiday Gift Guide: Ideas 1 – 3

Short Form Video Is Back and It Might Actually Have Been a Great Idea After All

A Major Reinvention of Food Policy May Be Coming. Is That Good News?

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The Non-Obvious Insights Newsletter. Non-Obvious Insights
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The Non-Obvious Insights Newsletter
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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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