The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

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Since 2004.

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Why I Love Ridiculous Art

Why I Love Ridiculous Art

India Is Ground Zero For the Irresistible Appeal of Sanctioned Deepfakes

India Is Ground Zero for the Irresistible Appeal of Sanctioned Deepfakes

Truecaller Offers Perfectly Useless Feature To Let AI Respond To Calls In Your Voice

Truecaller Offers Perfectly Useless Feature to Let AI Respond to Calls in Your Voice

IKEA Organizes Flea Markets Across Europe To Help People Sell Used Items

IKEA Organizes Flea Markets Across Europe to Help People Sell Used Items

France Creates Scratch-and-Sniff Stamps That Smell Like Fresh Baguettes

France Creates Scratch-and-Sniff Stamps That Smell Like Fresh Baguettes

Uber Caregiver Is A Golden Opportunity … If They Get It Right

Uber Caregiver Is a Golden Opportunity … If They Get It Right

How To Overhaul Presidential Debates_ Stop Pretending it's a Debate

How To Overhaul Presidential Debates? Stop Pretending it’s a Debate.

How Airbnb “Icons” Illustrate the Future of Immersive Entertainment

How Airbnb “Icons” Illustrate the Future of Immersive Entertainment

Should all Celebrities be Advocates

Should All Celebrities Be Advocates?

Momternships and How To Fight the “Motherhood Penalty”

Momternships and How to Fight the “Motherhood Penalty”

The True Story of How America Killed the Jalapeño Pepper

The True Story of How America Killed the Jalapeño Pepper

Imagining the Future Of Hip Hop and Art In 50 Years

Imagining the Future of Hip Hop and Art in 50 Years

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

Why the Titan Submersible Sub Tragedy Is One We Can’t Look Away From

A Promise to Graduates with “No Promise”

The Unpredictable Gamble of Collecting Vintage Toys

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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