The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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How Accessibility Is Getting More Tactile, Innovative … and Normal


Japan’s Solution to Its Labor Crisis? Hire More Workers Over 70​


Will Photoshop’s New Expand Feature Lead to False Memories or Realities?


The Paris Syndrome and Coping with Tourism Disappointment


New Reality Show Deep Fake Love May Unleash a Lot of New Problems into The World


Korean Pop Star Releases Latest Song in Six Languages Using AI


How The Nintendo NES Game Console Changed the World


The Dark Side of “Sharenting” (And Why You Should Avoid Posting About Your Kids On Social Media)


When Influencer Marketing Goes Predictably Wrong


Why Barbie Isn’t the Biggest Movie Marketing Story This Week


The Crocs Engagement Ring Is Here for Couples Who Want to Stand Out (and Think Style Is Overrated)

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Non-Obvious Profile of a Trend Setter – Emory University

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The Future Normal is my latest award-winning exploration of 30 trends that are shaping humanity's future.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of nine books.

Recent Posts

How Bottled Water Took Over the World

Necrobotics, Electrified Chopsticks and Other Winners of the 2023 Annual Ig Nobel Awards

The Subscription-Fueled Future of Car “Ownership”

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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