Blog - Rohit Bhargava

The Non-Obvious Insights Blog. Non-Obvious Insights

Dedicated To Helping Readers
Be More Interesting Since 2004.

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Apr 24

The Complex Reality of “Girlbosses” In Space

This week the first all-female crew for a “manned” spaceflight headed to space—for ten minutes—on Blue Origin’s New Shepard rocket. One of the passengers was...

Apr 07

How NFL’s New 8k “Hawk Eye” Cameras Offer an Interesting Model for Truth and Verification

Apr 04

The Sad Retreat of April Fool’s Day and What It Reveals About Our Culture

Apr 03

Artificial Naps, Precognitive Dreams and the Evolving Science of Sleep

Apr 02

Rimowa Sells Old, Beat-Up Suitcases and Demand Is Off the Charts

Apr 01

The Non-Obvious Book of the Week: Who Is Government? by Michael Lewis

Mar 31

The Wild Theory of the “Mar-a-Lago Accord” That Aims to Explain Everything Trump Is Doing

Mar 28

Why the EPA Fighting Back Matters

Mar 27

Adobe Acrobat AI Assistant Is Exactly What Anyone in Business Really Needs

Mar 26

The Quest to Prevent Scalpers and the Rise of the Freebie Bots

Mar 25

The Non-Obvious Book of the Week: Look Again by Tali Sharot & Cass R. Sunstein

Mar 24

Astronauts Are Leading the Quest to Prevent Space Advertising from Filling the Sky

Mar 21

Can Brand America Be Destroyed?

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Recently Released: My New Book

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.

Download Excerpt

About Rohit

Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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