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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting Since 2004.

As Featured In:

Oct 22

The Non-Obvious Book of the Week: A Kids Book About Diwali by Chhavi Arya Bhargava

Diwali is for everyone. That's the biggest perspective you'll get from A Kids Book About Diwali ... which isn't really just for kids. Going far...
Read More about The Non-Obvious Book of the Week: A Kids Book About Diwali by Chhavi Arya Bhargava

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Remaking Classic Cars into the EVs of the Future

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The Non-Obvious Book of the Week: “Dead Wrong” by Dr. Geeta Nayyar

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Human Eyeballs, Fake Tongues and Freeze-Dried Butterflies: Inside the World’s Most Discomforting Restaurant

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This Chatbot Could Actually Change Minds … Using Facts?!

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What “Jobs You’ve Never Heard Of” Can Teach You About a Better Way to Work

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The Flappy Bird Creator Once Did the Unthinkable. Now He’s Doing It Again.

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The Non-Obvious Book of the Week: Uncomfortable Conversations with a Black Man by Emmanuel Acho

UK NGO baby slings
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UK Non-Profit Ties Baby Slings on Statues to Fight for Paternity Leave

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Sep 20

4 Ways Tupperware Could Have Saved Itself

Blacklist
Sep 19

How the Black List Changed Hollywood, and Might Change Publishing Too

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 10/01!

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Non-Obvious Book of the Week: A Kids Book About Diwali by Chhavi Arya Bhargava

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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