The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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Lessons from Daniel Radcliffe

Lessons From Daniel Radcliffe’s Journey to Leave Harry Potter Behind and Reinvent Himself

Reid Hoffman Interviews An AI Cloned Version Of Himself To See How Good It Really Is

Reid Hoffman Interviews an AI Cloned Version of Himself to See How Good It Really Is

Playgrounds and Swing Sets Aren't Just For Kids Anymore

Playgrounds and Swing Sets Aren’t Just for Kids Anymore

Can Seaweed Mining Become the Next Billion Dollar Industry

Can Seaweed Mining Become the Next Billion Dollar Industry?

Banning noncompetes

What The New Ban on Non-Competes Actually Means for Companies

Orange Skies over Athens

How Water Flipping, Excess Solar Energy and Shifting Hydropower Stations Show Us the Future Is All About Water

Invisibility shield

The Invisibility Shield Can Help You Actually Disappear … Now Available on Kickstarter

Industrial Tourism

Why Industrial Tourism Is One of the Fastest Growing Trends in Travel

Detroit's resurgence

Detroit Rides “Post Bankruptcy Energy” To Become America’s Most Unlikely Boomtown, According to WSJ

Why Amazon Is Filled With Garbage Ebooks and How They Could Fix It

Why Amazon Is Filled with Garbage Ebooks and How They Could Fix It

What Would You Put In the Forever Library To Archive Human Existence For a Billion Years

What Would You Put In the “Forever Library” to Archive Human Existence for a Billion Years?

First Class Dog

The New Luxury Airline for Dogs Called BarkAir Is Not a Joke, It’s a Brilliant Marketing Stunt

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

France Creates Scratch-and-Sniff Stamps That Smell Like Fresh Baguettes

Uber Caregiver Is a Golden Opportunity … If They Get It Right

How To Overhaul Presidential Debates? Stop Pretending it’s a Debate.

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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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