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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting Since 2004.

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May 03

Are You Investing In Pointless Luxury?

It is a bad sign when it takes more than a few seconds to find a light switch. Most business travelers can recall staying in...
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Sep 20

What the Popularity of Closed Captions Tells Us About the Value of  Making Accomodations

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Sep 20

Here’s Why Everyone Loves the 90s Again

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Sep 16

New Global Study Reveals the Emojis That Make You More (Or Less) Attractive

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Sep 15

Why Are We So Unprepared For Predictable Things?

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Sep 13

Monopoly Makes Kids Angry, For Their Own Good

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Sep 08

What If We Could Repurpose All Parking Lots?

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Sep 06

“Prebunking” Could Fix Our Misinformation Problem

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Sep 01

Why Microsoft’s Clippy Is Now a Pop Culture Icon

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Aug 30

One Simple Way To Solve the College Loan Debt Crisis

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Aug 25

Should We Bring Extinct Animals Back To Life?

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Aug 23

Back To School Images of the Past Show Us How Far We Have Come

06/07/21 - BOSTON, MA: Newspaper stock stock on June -7, 2021. Photo by Ruby Wallau/Northeastern University
Aug 16

Real Journalism Is Dying … and It Might Be Your Fault

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.

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Are You Investing In Pointless Luxury?

May 3, 2023

Discovering The Future Normal In Rio de Janeiro

April 6, 2023

How We Are Launching The Future Normal Everywhere At SXSW

March 9, 2023

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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