The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

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Since 2004.

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Froot Loops

The Dangerous Stupidity of “Doing Your Own Research”

Nike backlash

Why the Nike Backlash May Be Just the Beginning

UAE uses AI to write lesgislation

UAE Becomes First Region to Experiment with Using AI to Write New Laws

polite to AI

Should You Be Polite to Chatbots? Research Says Yes. Sam Altman Says It Costs Millions in “Wasted” Computing Power

NOBW_True or False

The Non-Obvious Book of the Week: True or False by Cindy L. Otis

Johnny Walker lightest bottle

Inside the Marketing Savvy of the World’s Lightest Whiskey Bottle

Blue marble

Earth Day, Environmental Hostility and The Blue Marble 50 Years Later

Katy Perry Space X

The Complex Reality of “Girlbosses” In Space

Tattoorism

Tattoorism and the Elusive Quest for the Ultimate Souvenir

NOBW_Shallows

The Non-Obvious Book of the Week: The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr

Dog garden

The Gardens of the Future Are on Display

TED Robot butler

3 Powerful Talks from TED This Week That Are Already Available Live to Watch

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.

Download Excerpt 

About Rohit

Rohit - Non-Obvious Circle - 81px

Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Hobo Handbook May Be the World’s Most Secretive Book

The Non-Obvious Book of the Week: Late Bloomers by Rich Karlgaard

Need AI To Provide Closure? That Might Be in All of Our Futures …

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The Non-Obvious Insights Newsletter
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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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