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A Scientist’s Joke Goes Horribly Wrong When People Take Him Seriously

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Frederick Douglass and How Photos Will Shape Our Idea History In the Future

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A Sadly Common Case Study In Leadership Failure

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.

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California DMV Approves Usage of Pointless Digital License Plates

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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