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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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Why Are We So Unprepared For Predictable Things?

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Monopoly Makes Kids Angry, For Their Own Good


What If We Could Repurpose All Parking Lots?


“Prebunking” Could Fix Our Misinformation Problem


Why Microsoft’s Clippy Is Now a Pop Culture Icon

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One Simple Way To Solve the College Loan Debt Crisis


Should We Bring Extinct Animals Back To Life?

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Back To School Images of the Past Show Us How Far We Have Come

06/07/21 - BOSTON, MA: Newspaper stock stock on June -7, 2021. Photo by Ruby Wallau/Northeastern University

Real Journalism Is Dying … and It Might Be Your Fault

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Non-Obvious is my #1 Wall Street Journal bestselling book about how to see what others miss and anticipate the future.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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