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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting Since 2004.

As Featured In:

Jul 26

Is Katy Perry Holding Empowered Women Back, Or Are We Missing the Joke?

There is a moment in Katy Perry's new video for "Woman's World" where she sticks a gas pump into her backside and turns the clock...
Read More about Is Katy Perry Holding Empowered Women Back, Or Are We Missing the Joke?

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Jun 07

Share One Word to Get Featured on the Back Cover of My New Book!

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Jun 06

Why People Become Gamers … And How It’s Changing

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Jun 05

The Remarkable History of Acid Blotters

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Jun 04

Marques Brownlee and Walt Mossberg on Trustworthy Tech Reviews

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Jun 03

The Pronatalists Want Everyone to Have More Kids. Are They Right?

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May 31

Soundproof Silk May Transform How We Manage Noise at Home and Work

Why I Love Ridiculous Art
May 30

Why I Love Ridiculous Art

India Is Ground Zero For the Irresistible Appeal of Sanctioned Deepfakes
May 29

India Is Ground Zero for the Irresistible Appeal of Sanctioned Deepfakes

Truecaller Offers Perfectly Useless Feature To Let AI Respond To Calls In Your Voice
May 28

Truecaller Offers Perfectly Useless Feature to Let AI Respond to Calls in Your Voice

IKEA Organizes Flea Markets Across Europe To Help People Sell Used Items
May 27

IKEA Organizes Flea Markets Across Europe to Help People Sell Used Items

France Creates Scratch-and-Sniff Stamps That Smell Like Fresh Baguettes
May 24

France Creates Scratch-and-Sniff Stamps That Smell Like Fresh Baguettes

Uber Caregiver Is A Golden Opportunity … If They Get It Right
May 23

Uber Caregiver Is a Golden Opportunity … If They Get It Right

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

Is Katy Perry Holding Empowered Women Back, Or Are We Missing the Joke?

July 26, 2024

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July 25, 2024

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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