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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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Dress Codes Suck. Do They Actually Matter?


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What I Learned by Launching a Book The Same Day As Will Smith


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Non-Obvious Megatrends Is Coming To India!


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Dan Pink on Finding Big Ideas, the Truth About Regret and the Best Timing For Anything

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Non-Obvious Megatrends

Non-Obvious is my #1 Wall Street Journal bestselling book about how to see what others miss and anticipate the future.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.

Recent Posts

Are You Investing In Pointless Luxury?

Discovering The Future Normal In Rio de Janeiro

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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