Blog - Rohit Bhargava

The Non-Obvious Insights Blog. Non-Obvious Insights

Dedicated To Helping Readers
Be More Interesting Since 2004.

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May 21

The Hobo Handbook May Be the World’s Most Secretive Book

There is no way to buy a copy of the legendary Hobo Handbook. * Long rumored to be a "book" filled with advice from train...

Mar 31

The Wild Theory of the “Mar-a-Lago Accord” That Aims to Explain Everything Trump Is Doing

Mar 28

Why the EPA Fighting Back Matters

Mar 27

Adobe Acrobat AI Assistant Is Exactly What Anyone in Business Really Needs

Mar 26

The Quest to Prevent Scalpers and the Rise of the Freebie Bots

Mar 25

The Non-Obvious Book of the Week: Look Again by Tali Sharot & Cass R. Sunstein

Mar 24

Astronauts Are Leading the Quest to Prevent Space Advertising from Filling the Sky

Mar 21

Can Brand America Be Destroyed?

Mar 20

Unnecessary Enhancement and the Upscaling Backlash Against Netflix

Mar 19

The Tesla Resistance Is Real. Here’s What It Means …

Mar 18

The Non-Obvious Book of the Week: The Secret Lives of Colour by Kassia St. Clair

Mar 17

The Talking Tree and How AI Can Give a Voice to the Voiceless

Mar 14

The 7 Non-Obvious Secrets of Understanding People to Predict the Future

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Recently Released: My New Book

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.

Download Excerpt

About Rohit

Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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Dedicated To Helping Readers
Be More Interesting Since 2004.

The Hobo Handbook May Be the World’s Most Secretive Book

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