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The Non-Obvious Insights Blog.

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Since 2004.

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The Real Reason HBO Is Waiting 4 Days To Share Clips of Last Week Tonight With John Oliver

The Real Reason HBO Is Waiting 4 Days to Share Clips of Last Week Tonight with John Oliver

The African Media Streaming Brand That Just Turned Down $1.7B

The African Media Streaming Brand That Just Turned Down $1.7B

Decline of Wine_ Spirits Attract Celebrity Partners and Outsell Wine For First Time In 45 Years

Decline of Wine? Spirits Attract Celebrity Partners and Outsell Wine for First Time in 45 Years

Instead of Binge Watching, Why Not Try Stinge Watching

Instead of Binge Watching, Why Not Try “Stinge Watching”?

The Future of Love In An Age of AI Dating And Chatbot Partners

The Future of Love in an Age of AI Dating and Chatbot Partners 

Perplexity.ai and Testing The Future of AI Generated Search Results

Perplexity.ai and Testing the Future of AI Generated Search Results

What You Should Know About Apple's New Vision Pro Headset

What You Should Know About Apple’s New Vision Pro Headset

The Man Who Wants to Make Extreme Chair Sitting a Competitive Sport

The Man Who Wants to Make Extreme Chair Sitting a Competitive Sport

Why We Should Celebrate The Most Underappreciated Agency In Government_ The EPA

Why We Should Celebrate the Most Underappreciated Agency in Government: The EPA

The Truth About Paid Reviews Might Not Be What You Think

The Truth About Paid Reviews Might Not Be What You Think

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Super Bowl Marketing Recap: The Best, Worst and Almost Ok Ads From The Big Game

New RXBands Offer A Secret Stretch Code and a Marketing Case Study

New RXBands Offer a Secret Stretch Code and a Marketing Case Study

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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Should Prisoners Be Allowed to Use Social Media? Inside the #JailTok Movement and Debate

Aruba Becomes First Nation to Use the Internet Archive to Back up Their Entire History

The App That Recreates Social Media’s Dopamine Hits Without Actually Letting You Post Anything

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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