The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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The Inevitability of AI Trip Planners

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The Creator of the Greatest Software Ever Invented Just Died

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“Brotox” and the Men’s Cosmetic Procedure Boom

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7-Eleven Japan Tests Palm Scanner to Check If You Are Eating Veggies

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The Magical Mashup of National Parks and a Nobel Laureate’s Poetry

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12 Wild Stories from a Nightlife Concierge in Ibiza

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What Is Prada’s New $650 Underwear Designed to Be Worn Without Pants Really Saying?

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Abolishing Wilderness and Ten Things You Can’t Say About Climate Change


The Team That Has Lost 17,000 Times … And Counting


How Accessibility Is Getting More Tactile, Innovative … and Normal


Japan’s Solution to Its Labor Crisis? Hire More Workers Over 70​


Will Photoshop’s New Expand Feature Lead to False Memories or Realities?

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The Future Normal is my latest award-winning exploration of 30 trends that are shaping humanity's future.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of nine books.

Recent Posts

Microsoft Turns the “World’s Most Viewed Picture” into an Ugly Holiday Sweater

How Sports Journalism Is the New Battleground for AI

The Mystery of Why So Many Ancient Statues Have Broken Noses

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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