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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting Since 2004.

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Nov 17

The 100 Best Non-Fiction Books of 2022 | The Non-Obvious Book Awards Longlist

It's mid-November and this time of year means one thing for our team over here at Non-Obvious Company ... it's Book Awards time! This year...
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Aug 31

Is New York Dead Forever? Inside Seinfeld’s Feud With James Altucher

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Aug 27

The Non-Obvious Insights Show – Episode #232

Why the RNC is a flop
Aug 26

8 Things You Can Learn From Both U.S. Political Conventions About Persuasion

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Aug 22

Branding Lessons From the Shady History of the Oreo Cookie

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Aug 20

The Non-Obvious Insights Show – Episode #231

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Aug 16

How Japan’s “Culture of Cute” Traps Japanese Women

Non-Obvious Insights Show - 230
Aug 13

Non-Obvious Insights Show – Episode #230

Combine and tractors working together in Barley Field during Harvest, Jutland, Denmark
Aug 12

Problemshifting and the Myth of Food Shortages

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Aug 11

Watch Netflix Content Faster or Slower on Your Mobile Device

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Aug 10

Coca-Cola Imagines the Future of Refreshment with “Coca-Cola Coffee”

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Aug 07

Why More People Should Skip the Hustle and Take the Paycheck

Non-Obvious Insights Show - 229
Aug 06

The Non-Obvious Insights Show – Episode #229

My New Book

Non-Obvious Megatrends

Non-Obvious is my #1 Wall Street Journal bestselling book about how to see what others miss and anticipate the future.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.

Recent Posts

The 100 Best Non-Fiction Books of 2022 | The Non-Obvious Book Awards Longlist

November 17, 2022

California DMV Approves Usage of Pointless Digital License Plates

October 10, 2022

Why Are Stories That Glorify Murderers So Popular?

October 6, 2022

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The Non-Obvious Insights Newsletter

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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