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The Non-Obvious Insights Blog.

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Is New York Dead Forever? Inside Seinfeld’s Feud With James Altucher

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The Non-Obvious Insights Show – Episode #232

Why the RNC is a flop

8 Things You Can Learn From Both U.S. Political Conventions About Persuasion

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Branding Lessons From the Shady History of the Oreo Cookie

Non-Obvious Insights Show - 231

The Non-Obvious Insights Show – Episode #231

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How Japan’s “Culture of Cute” Traps Japanese Women

Non-Obvious Insights Show - 230

Non-Obvious Insights Show – Episode #230

Combine and tractors working together in Barley Field during Harvest, Jutland, Denmark

Problemshifting and the Myth of Food Shortages

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Watch Netflix Content Faster or Slower on Your Mobile Device

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Coca-Cola Imagines the Future of Refreshment with “Coca-Cola Coffee”

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Why More People Should Skip the Hustle and Take the Paycheck

Non-Obvious Insights Show - 229

The Non-Obvious Insights Show – Episode #229

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.

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The 100 Best Non-Fiction Books of 2022 | The Non-Obvious Book Awards Longlist

California DMV Approves Usage of Pointless Digital License Plates

Why Are Stories That Glorify Murderers So Popular?

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The Non-Obvious Insights Newsletter
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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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