The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting Since 2004.

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Oct 23

Student Caught Using AI, So His Parents Sued School. This is Why It Matters …

“Parents sue school after son gets punished for using AI on class project.” That’s the short summary of a story trending this week about Massachusetts-based Jennifer...
Read More about Student Caught Using AI, So His Parents Sued School. This is Why It Matters …

More Posts

The Real Reason the Created With Human Intelligence Badge Probably Won't Work
Aug 02

The Real Reason the “Created with Human Intelligence” Badge Probably Won’t Work

Milli Vanilli Could Have Been Heroes Toda
Aug 01

Milli Vanilli Could Have Been Heroes Today … Maybe?

Modern Artist Consults a Lawyer Before Not Stealing Coin From British Museum
Jul 31

Modern Artist Consults a Lawyer Before Not Stealing Coin from British Museum

Bullshit Jobs_ A Theory
Jul 30

The Non-Obvious Book of the Week: Bullshit Jobs: A Theory by David Graeber

The Importance of Local News
Jul 29

The Importance of Local News

Is Katy Perry Holding Empowered Women Back
Jul 26

Is Katy Perry Holding Empowered Women Back, Or Are We Missing the Joke?

This Journalist Tried To Make A New Friend In 30 Days And It Went … Badly
Jul 25

This Journalist Tried to Make a New Friend in 30 Days and It Went … Badly

Welcome To A Future Where Food Is Made From Thin Air
Jul 24

Welcome to a Future Where Food Is Made from Thin Air

The Non-Obvious Book of the Week
Jul 23

The Non-Obvious Book of the Week: The Art of Gathering – How We Meet and Why It Matters by Priya Parker

Custom Fragrances Recreate What a Book Character Smells Like (and More)
Jul 22

Custom Fragrances Recreate What a Book Character Smells Like (and more)

New Options May Bring A Small Business Advertising Revolution
Jul 20

New Options May Bring a Small Business Advertising Revolution

Huey Long
Jul 19

The Assassination Attempt and Why the “Obvious” Conclusions Are Usually Wrong

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 10/01!

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

Student Caught Using AI, So His Parents Sued School. This is Why It Matters …

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October 22, 2024

The Talking Pet Collar That Aims to Give Your Pet a Voice

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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