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The Non-Obvious Insights Blog.

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Non-Obvious Insights Show - 234

The Non-Obvious Insights Show – Episode #234

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5 Reasons the Return of the NFL Is Such A Big Deal

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The LA Olympic Committee Helps Fans Dream of 2028 at the Perfect Time

Non-Obvious Insights Show - 233

The Non-Obvious Insights Show – Episode #233

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Is New York Dead Forever? Inside Seinfeld’s Feud With James Altucher

Non-Obvious Insights Show - 232

The Non-Obvious Insights Show – Episode #232

Why the RNC is a flop

8 Things You Can Learn From Both U.S. Political Conventions About Persuasion

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Branding Lessons From the Shady History of the Oreo Cookie

Non-Obvious Insights Show - 231

The Non-Obvious Insights Show – Episode #231

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How Japan’s “Culture of Cute” Traps Japanese Women

Non-Obvious Insights Show - 230

Non-Obvious Insights Show – Episode #230

Combine and tractors working together in Barley Field during Harvest, Jutland, Denmark

Problemshifting and the Myth of Food Shortages

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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