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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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Art Basel Fair in Miami Beach

Behind the Parties, Pills, and Paintings at the Art Basel Fair in Miami Beach

The Minus Chair

The Minus Chair Saves the Earth by Cutting Down More Trees?

Microsoft Turns The World's Most Viewed Picture Into An Ugly Holiday Sweater

Microsoft Turns the “World’s Most Viewed Picture” into an Ugly Holiday Sweater

How Sports Journalism Is the New Battleground for AI

How Sports Journalism Is the New Battleground for AI

The Mystery Of Why So Many Ancient Statues Have Broken Noses

The Mystery of Why So Many Ancient Statues Have Broken Noses

Citizen Surveillance

How Citizen Surveillance Might Be Killing San Francisco

Stack Indie Magazine Subscription

Cyber Monday: 15 Non-Obvious Holiday Gifts


15 Non-Obvious Holiday Gifts To Buy This Black Friday

Too Beautiful

Is It Possible to Be Too Beautiful?

Cultural Themes from Apple's App of the Year Finalists

Cultural Themes from Apple’s App of the Year Award Finalists

Waze accident-prone zones

Waze Launches New Danger Zone Alert to Tell You If You’re Entering an Accident-Prone Area

Wooden satellites

The Next Magical Space Material Might Be … Wood

My New Book


The Future Normal is my latest award-winning exploration of 30 trends that are shaping humanity's future.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of nine books.

Recent Posts

Leap Day, the Longest Year and Julius Caesar’s Year of Confusion

ADD+SPACE Wants to Become a New Airbnb … for Your Stuff

How Bad News Might Be Making Us Worse Humans

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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