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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
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Since 2004.

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Why Microsoft’s Clippy Is Now a Pop Culture Icon

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One Simple Way To Solve the College Loan Debt Crisis


Should We Bring Extinct Animals Back To Life?

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Back To School Images of the Past Show Us How Far We Have Come

06/07/21 - BOSTON, MA: Newspaper stock stock on June -7, 2021. Photo by Ruby Wallau/Northeastern University

Real Journalism Is Dying … and It Might Be Your Fault

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A Scientist’s Joke Goes Horribly Wrong When People Take Him Seriously

butterfly laptop keyboard design

Why I Will Never Buy a Macbook

frederick douglass american prophet

Frederick Douglass and How Photos Will Shape Our Idea History In the Future

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A Sadly Common Case Study In Leadership Failure


3 Marketing Lessons From The Minions Movie

coffee impulsivity

Why Coffee Might Make You Impulsively Buy Useless Junk

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When Success Is Measured In Hate, We All Lose

My New Book


The Future Normal is my latest award-winning exploration of 30 trends that are shaping humanity's future.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of nine books.

Recent Posts

How Bottled Water Took Over the World

Necrobotics, Electrified Chopsticks and Other Winners of the 2023 Annual Ig Nobel Awards

The Subscription-Fueled Future of Car “Ownership”

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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