The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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Custom Fragrances Recreate What a Book Character Smells Like (and More)

Custom Fragrances Recreate What a Book Character Smells Like (and more)

New Options May Bring A Small Business Advertising Revolution

New Options May Bring a Small Business Advertising Revolution

Huey Long

The Assassination Attempt and Why the “Obvious” Conclusions Are Usually Wrong

Are Colleges and Universities Failing Liberal-Leaning Students By Not Challenging Their Perspectives

Are Colleges and Universities Failing Liberal-Leaning Students by Not Challenging Their Perspectives?

After 40 Glorious Years of Simplicity Notepad Gets “Improved” By Adding Autocorrect and Spellcheck

After 40 Glorious Years of Simplicity Notepad Gets “Improved” By Adding Autocorrect and Spellcheck

The Awoken The Sleepless

The Non-Obvious Book of the Week: The Awoken by Katelyn Monroe Howes & The Sleepless by Victor Manibo

Porto 900x600

Porto and the Importance of City Branding

How Global Sports Are Showcasing a Surprising Upside of Immigration

How Global Sports Are Showcasing a Surprising Upside of Immigration

America's smart highway

A First Look at America’s Smartest Highway

government

Too Little Government

Man of the world

The Non-Obvious Book of the Week: A Man of the World: My Life at National Geographic by Gilbert M. Grosvenor

Chick-fil-A-Launches-Summer-Camp-For-Young-Kids

Chick-fil-A Launches Summer Camp for Young Kids: Is It Smart or Evil?

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 10/01!

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

Are We Heading Toward a World Filled with Climate Abandonment Zones?

The Problem with Leather

The Non-Obvious Book of the Week: Stuff – Compulsive Hoarding and the Meaning of Things by Randy Frost and Gail Steketee

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The Non-Obvious Insights Newsletter. Non-Obvious Insights
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The Non-Obvious Insights Newsletter
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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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