The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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The Yolk App Shows The Challenges of Relying On User's Constant Creativity

The Yolk App Shows the Challenges of Relying on User’s Constant Creativity

Why Americans Stopped Hanging Out and the Crisis of Social Fitness

Why Americans Stopped Hanging Out and the Crisis of Social Fitness

Inside The Secretive World Of Flavor Dust

Ever Wonder Why Certain Flavors Of Chips Are Sold In Some Countries and Not Others? Inside The Secretive World Of Flavor Dust …

Getting Ready For The Dynamic Pricing Future Of All Things

Getting Ready For The Dynamic Pricing Future Of All Things

tiktok trend report

3 Observations from TikTok’s New 2024 Trend Report

Leap Day, the Longest Year and Julius Caesar's Year of Confusion

Leap Day, the Longest Year and Julius Caesar’s Year of Confusion

ADD+SPACE Wants To Become A New Airbnb ... For Your Stuff

ADD+SPACE Wants to Become a New Airbnb … for Your Stuff

How Bad News Might Be Making Us Worse Humans

How Bad News Might Be Making Us Worse Humans

How-AI-Might-Be-Getting-Lazier-And-What-To-Do-About-It-

How AI Might Be Getting “Lazier” And What to Do About It

The Real Reason HBO Is Waiting 4 Days To Share Clips of Last Week Tonight With John Oliver

The Real Reason HBO Is Waiting 4 Days to Share Clips of Last Week Tonight with John Oliver

The African Media Streaming Brand That Just Turned Down $1.7B

The African Media Streaming Brand That Just Turned Down $1.7B

Decline of Wine_ Spirits Attract Celebrity Partners and Outsell Wine For First Time In 45 Years

Decline of Wine? Spirits Attract Celebrity Partners and Outsell Wine for First Time in 45 Years

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

Why the Titan Submersible Sub Tragedy Is One We Can’t Look Away From

A Promise to Graduates with “No Promise”

The Unpredictable Gamble of Collecting Vintage Toys

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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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