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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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Millennials Move Into Childhood Bedrooms and Revisit Their Youth

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Netflix’s Controversial New Show On Indian Arranged Marriages

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World Population Will Decline Starting In 2064, Shifting the Current World Order

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How Ultra-Niche Phones Are Going Tiny, Rugged and Bringing Back Keyboards

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5 Virtual Presentation Lessons From Comic-Con

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Trader Joe’s and the Slow Death of Brand Personality

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How Researchers Trained and Created AI With Psycopathic Tendencies

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The Truth About Fox News: It Isn’t Fake.


5 Ways To Conquer Zoom Fatigue


How Afrofuturists Think Different and Why the Questions They Ask Matter

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The Non-Obvious Insights Show – Episode #226

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Human Fooseball, Walmart’s Virtual Summer Camp and a Smart Mask That Translates Languages | Non-Obvious Insights #225

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Non-Obvious is my #1 Wall Street Journal bestselling book about how to see what others miss and anticipate the future.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.

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Are You Investing In Pointless Luxury?

Discovering The Future Normal In Rio de Janeiro

How We Are Launching The Future Normal Everywhere At SXSW

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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