Every few months there are new sustainability stories of the world’s largest brands trying to create less wasteful packaging. Coca-Cola announced a new lighter bottle design this week and a few months ago began a trial shipping label-free bottles of Sprite. These types of initiatives are common in the packaged food industry, but what if other industries could greenlight similar initiatives to create sustainability solutions of their own?
Harper Collins has been doing something similar in the world of publishing, experimenting with various fonts to see if there were some that could allow for more words to be printed per page, thus reducing the page count for bestselling titles. The initiative was first inspired by the publisher’s Bible printing group that developed a new compact font that “saved 350 pages per Bible, resulting in a total savings of 100 million pages in 2017.” Most impressive was the fact that most readers didn’t even notice the change since the new fonts were so similar to the ones used previously.
