The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

What The “Bridesmaid Burnout” Tells Us About the Future of Friendship

Back in early Fall of 2023, Glamour magazine launched a series of articles on the topic of “bridesmaid burnout.” Inspired by the spiraling demands of time, money and emotional labor heaped upon bridesmaids, the series collected advice on everything from asking about financial expectations to how to decline being a bridesmaid without killing your friendship.

Are modern bridesmaids unwilling to just show up and be good friends anymore? Or have the expectations really become more unreasonable? As the series points out, these questions are not the point. Strong friendships require honesty … particularly about the things no one really wants to talk about. And content like this helps open the door to have these conversations.



As we approach the start of what the industry calls wedding season, some of the articles in this series may be worth reading and sharing … whether you happen to be a bridesmaid or just hoping to empathize with people involved in a wedding you’ll be attending. 

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact ROHIT

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message