The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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The 2023 Inc Non-Obvious Book Awards Longlist Announcement Video

Announcing the 2023 Inc. Non-Obvious Business Book Awards Longlist!

Candidate ethnicity

Do People Vote for Candidates Who Look Like Them?

Doritos crunch-canceling technology

Doritos Creates AI That Silences the Sounds of Crunching While Gaming

Barnes & Noble Rethinking the Usual Retail Conventions

How Barnes & Noble Is Winning by Rethinking the Usual Retail Conventions

Flushless Toilets and more ideas from 2023 Venice Architecture Biennale

Flushless Toilets, Plastic Reuse, and More Ideas From the 2023 Venice Architecture Biennale

Blue pumpkin debate

The Blue Pumpkin Debate

self-checkout

Self-Checkout Is a Failed Experiment

Pepper X

The World’s Hottest Pepper Will Never Succeed for This Reason

Wiggles premiere

New Wiggles Documentary Offers Up Exactly the Radical Optimism the World Needs Right Now

BeReal

The Search for the Realest Person on Earth Starts with … Social Media?

Liquid tree

How the Liquid Tree Might Be a Game-Changer for Urban Air Pollution

LV Sphere

The Las Vegas Sphere Could “Change Live Entertainment Forever”

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

Do You Have the Right to Recline in a Crowded Airplane Economy Seat?

Barilla and the Marketing Pitfall of the Unnecessary Celebrity Spokesperson

Lincoln Introduces Scent Cartridges to Enhance the Driving Experience

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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