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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting Since 2004.

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Apr 25

Detroit Rides “Post Bankruptcy Energy” To Become America’s Most Unlikely Boomtown, According to WSJ

About ten years ago, no one would have said the city of Detroit would be sitting at the perfect crossroads of multiple urban trends. Around...
Read More about Detroit Rides “Post Bankruptcy Energy” To Become America’s Most Unlikely Boomtown, According to WSJ

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A New Global Gender Divide Is Emerging For The First Time Ever
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The Gen Z Gender Divide

We Need Another Word For Different Types of Plagiarism
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We Need Another Word for Different Types of Plagiarism

How the TikTok Voice Could Help You Be A Better Communicator
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How the “TikTok Voice” Could Help You Be a Better Communicator

How To Put Numbers In Context During An Election Year
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How To Put Numbers in Context During an Election Year

Why Music Journalism Is Collapsing and How To Find New Music
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Why Music Journalism Is Collapsing and How to Find New Music 

Help Us Pick The Cover For Non-Obvious Thinking
Jan 29

Help Us Pick the Cover for Non-Obvious Thinking … Our Upcoming Book on Seeing What Others Miss!

Genomic Nutrition Is Coming and It's Going to Be Popular
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Genomic Nutrition Is Coming and It’s Going to Be Popular

Meet the Bizarre Top Ten Finalists In The 2024 Guthman Musical Instrument Competition
Jan 26

Meet the Bizarre Top Ten Finalists in the 2024 Guthman Musical Instrument Competition

AI Models Are Finally Getting Adopted In Fantasy Sports
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AI Models Are Finally Getting Adopted in Fantasy Sports

How Chewable Beverages Could Make A Comeback ... and Be the Future
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How Chewable Beverages Could Make a Comeback … and Be the Future

Mean Girls Fans Outraged To Discover the Movie Is A Musical
Jan 22

Mean Girls Fans Outraged to Discover the Movie Is a Musical

Why Made in Dubai Will Be The Next Global Brand
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Why “Made in Dubai” Will Be the Next Global Brand

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

Detroit Rides “Post Bankruptcy Energy” To Become America’s Most Unlikely Boomtown, According to WSJ

April 25, 2024

Why Amazon Is Filled with Garbage Ebooks and How They Could Fix It

April 24, 2024

What Would You Put In the “Forever Library” to Archive Human Existence for a Billion Years?

April 23, 2024

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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