The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting Since 2004.

As Featured In:

Jul 26

Is Katy Perry Holding Empowered Women Back, Or Are We Missing the Joke?

There is a moment in Katy Perry's new video for "Woman's World" where she sticks a gas pump into her backside and turns the clock...
Read More about Is Katy Perry Holding Empowered Women Back, Or Are We Missing the Joke?

More Posts

Playgrounds and Swing Sets Aren't Just For Kids Anymore
May 03

Playgrounds and Swing Sets Aren’t Just for Kids Anymore

Can Seaweed Mining Become the Next Billion Dollar Industry
May 02

Can Seaweed Mining Become the Next Billion Dollar Industry?

Banning noncompetes
May 01

What The New Ban on Non-Competes Actually Means for Companies

Orange Skies over Athens
Apr 30

How Water Flipping, Excess Solar Energy and Shifting Hydropower Stations Show Us the Future Is All About Water

Invisibility shield
Apr 29

The Invisibility Shield Can Help You Actually Disappear … Now Available on Kickstarter

Industrial Tourism
Apr 26

Why Industrial Tourism Is One of the Fastest Growing Trends in Travel

Detroit's resurgence
Apr 25

Detroit Rides “Post Bankruptcy Energy” To Become America’s Most Unlikely Boomtown, According to WSJ

Why Amazon Is Filled With Garbage Ebooks and How They Could Fix It
Apr 24

Why Amazon Is Filled with Garbage Ebooks and How They Could Fix It

What Would You Put In the Forever Library To Archive Human Existence For a Billion Years
Apr 23

What Would You Put In the “Forever Library” to Archive Human Existence for a Billion Years?

First Class Dog
Apr 22

The New Luxury Airline for Dogs Called BarkAir Is Not a Joke, It’s a Brilliant Marketing Stunt

AI Beauty Pageant
Apr 19

AI Disproportionately Affects Women. We All Need to Fight Back.

Meet-Tupperware-The-Slowing-Fading-Brand-That-Should-Have-Won-The-Nostalgia-Trend
Apr 18

Meet Tupperware: The Slowing Fading Brand That Should Have Won the Nostalgia Trend

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!

Download Excerpt 

About Rohit

Rohit - Non-Obvious Circle - 81px

Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

Is Katy Perry Holding Empowered Women Back, Or Are We Missing the Joke?

July 26, 2024

This Journalist Tried to Make a New Friend in 30 Days and It Went … Badly

July 25, 2024

Welcome to a Future Where Food Is Made from Thin Air

July 24, 2024

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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