The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
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Since 2004.

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This Yogurt Brand Will Pay You $1000 To Stay Off Social Media Until After the Election Is Over

Poetry Pharmacy

This London-based Pharmacy Prescribes Poetry as Treatment

STFU NOBW

The Non-Obvious Book of the Week: STFU – The Power of Keeping Your Mouth Shut in An Endlessly Noisy World, by Dan Lyons

Hated by AI

How To Get Hated by AI … and How to Get Someone to Fix It

New Kids Book

The New Kids Book That Can Only Be Read While Outside Thanks to Sun-Activated Ink

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The Non-Obvious Book of the Week:

Future of Alcohol

3 Insights About the Future of Alcohol

Lionfish

Save the World. Eat More Lionfish and Green Crabs.

Non Obvious Show

Why I Paid Human Musicians + Artists to Create the Sonic Identity for My Podcast

Ikea Ebay

Why Branded Reselling Platforms That Allow Customers to Sell Old Products to Each Other May Be Better Than Ebay

Layoff

The One Time When Everyone Lies on Social Media: After Getting Laid Off

Influencers at DNC

UPDATE: Behind the Scenes of Influencers at the DNC Convention

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

Amsterdam Launched a Campaign to Convince British Tourists NOT to Visit. Did It Work?

The Non-Obvious Books of the Week: The 2024 Non-Obvious Book Awards Longlist

The Truth About Food Deserts and How the Solution to Fix Them Already Exists

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The Non-Obvious Insights Newsletter. Non-Obvious Insights
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The Non-Obvious Insights Newsletter
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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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