The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

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Be More Interesting
Since 2004.

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Facebook Brought Back the Poke Button

Facebook Brought Back the “Poke” Button … Here’s Why So Many People Started Using It Again

Oprah Can Explain The Weight Loss Revolution

If Anyone Can Explain The “Weight Loss Revolution” … It Might Be Oprah

The Curious Annual Ritual of Frog Shuttling and Why People Do It

The Curious Annual Ritual of Frog Shuttling and Why People Do It

This Bereavement Startup Shows the Hopeful Human Potential of AI

This Bereavement Startup Shows the Hopeful Human Potential of AI

The Rise of Antinatalism

The Rise of Antinatalism

Inside the Big Announcement from Author's Equity and How It Changes Book Publishing

Inside the Big Announcement from Author’s Equity and How It Changes Book Publishing

Inside the Ban On TikTok and Why It Could Work

Inside the Ban on TikTok and Why It Could Work

Why The Key To Bringing Traditional Medicine Back Might Be Better Branding

Why the Key to Bringing Traditional Medicine Back Might Be Better Branding

Why Your Eggshells Might Be Cracking More

Why Your Eggshells Might Be Cracking More (And What It Can Teach You)

Mapping Apps Are Getting Smarter

Mapping Apps Are Getting “Smarter” … That Might Not Be Good News

The First (And Maybe Last) Song Ever Released As A Slice of Pizza

The First (And Maybe Last) Song Ever Released as a Slice of Pizza

The Cover Design For Our New Book Is Ready

The Cover Design for Our New Book Is Ready! Get a First Look Below … 

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

Why the Titan Submersible Sub Tragedy Is One We Can’t Look Away From

A Promise to Graduates with “No Promise”

The Unpredictable Gamble of Collecting Vintage Toys

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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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