The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Can Seaweed Mining Become the Next Billion Dollar Industry?

A tiny branch of the US Department of Energy focused on high-risk projects just awarded $5 million dollars to three startup ventures that are each independently “investigating whether seaweed can serve as a practical source of critical materials, such as platinum and rhodium, as well as rare earth elements, including neodymium, lanthanum, yttrium, and dysprosium.” 

Aside from protecting coastlines, sheltering marine life and even serving as a food source for humans … scientists think seaweed may also be quite good at capturing and storing these precious minerals. The interesting thing is that in order for this to make financial sense, these researchers need to find a way to extract the minerals WITHOUT destroying the seaweed in the process. 

This makes it different from many other forms of mining that leave land barren or destroyed afterwards. In fact, environmental advocates hope that this sort of mining, if it works, could eventually replace more destructive types and help protect the Earth in the long run.

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!


About You

What Are You Contacting Us About*:

Your Message