Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

The Big Question Facing The Future Of Media and Publishing Online

Recently a contributor to Forbes named Panos Mourdoukoutas wrote an opinion piece suggesting that local taxpayers would be better off if libraries were replaced with Amazon. The article created an instant controversy and media reporting of the outrage led Forbes to quickly take it down. For years the expansion of contributors to the Forbes network has led to plenty of so-called experts with questionable credentials writing self promotional articles. Earlier this year, there was a long post about journalistic integrity, plans to hire more journalists and how those contributors would be rewarded. The intent to hire more journalists is a noble one, but the fact that stories are published on the site with little editorial oversight seems likely to continue unless Forbes gets serious about reevaluating the criteria for contributors, and providing more traditional journalism training. Sadly, this will likely not become a priority even now.

Forbes has been one of the most forward looking of the “traditional” business publications in opening its network to contributors that would have a difficult time getting those same articles published on a rival site or publication. The upside of this choice for the past several years has been that Forbes has far more content than rivals and therefore appears in more search results, has more people promoting those articles and delivers more page views and impressions to sell advertising against. The dangerous side, as this controversy demonstrated, is that the lack of oversight on all these contributors creates backlash. The bigger truth, however, is that the “controversy” generated is probably not a bad thing for Forbes. It’s easy for them to delete any offending article and chalk it up to a momentary lapse in editorial judgement.

As a result the entire story seems to strike at the heart of what it will take to succeed in media and publishing today. Is it better to open up a platform to all sorts of peddlers of content and mix the good with the not so good and apologize away any potential controversies, or to maintain a strict editorial standard and therefore produce less content and less page views?  The answer, at the moment, is anyone’s guess.

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message