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post thumbnail for The Hobo Handbook May Be the World’s Most Secretive Book

21 2025 May

The Hobo Handbook May Be the World’s Most Secretive Book

There is no way to buy a copy of the legendary Hobo Handbook. * Long rumored to be a “book” filled with advice from train...

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post thumbnail for The Non-Obvious Book of the Week: VIDEO: Three Things That Make My New Book Non-Obvious Thinking Different …

15 2024 October

The Non-Obvious Book of the Week: VIDEO: Three Things That Make My New Book Non-Obvious Thinking Different …

Buy on Amazon Buy on Bookshop.org About the Non-Obvious Book Selection of the Week: Every week I will be featuring a new “non-obvious” book selection...

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post thumbnail for The Search for the Realest Person on Earth Starts with … Social Media?

21 2023 October

The Search for the Realest Person on Earth Starts with … Social Media?

Social media today is often the home of negative emotions and addictive outrage. It’s no wonder many surveys are showing a mass exodus with shrinking usage on...

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post thumbnail for The 100 Best Non-Fiction Books of 2022 | The Non-Obvious Book Awards Longlist

17 2022 November

The 100 Best Non-Fiction Books of 2022 | The Non-Obvious Book Awards Longlist

Every year the team at Non-Obvious Company selects the best non-fiction books of the year. Here are our picks for the top books published in 2022.

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post thumbnail for Real Journalism Is Dying … and It Might Be Your Fault

16 2022 August

Real Journalism Is Dying … and It Might Be Your Fault

Gannett, the nation’s largest newspaper chain and owner of more than 250 regional newspapers announced “dismal” earnings for the past quarter and announced another round of...

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post thumbnail for Frederick Douglass and How Photos Will Shape Our Idea History In the Future

04 2022 August

Frederick Douglass and How Photos Will Shape Our Idea History In the Future

“Where justice is denied, where poverty is enforced, where ignorance prevails, and where any one class is made to feel that society is an organized...

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post thumbnail for 3 Marketing Lessons From The Minions Movie

10 2022 July

3 Marketing Lessons From The Minions Movie

Last night we got dressed up to see a movie. To be more specific, my boys and a group of their friends created their own...

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post thumbnail for When Success Is Measured In Hate, We All Lose

04 2022 July

When Success Is Measured In Hate, We All Lose

One thing that right and left wing media personalities have in common: they are both desperate to be hated. Attracting the hate of their ideological opposites...

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post thumbnail for Magazines Create Empathy That Can Change the World. Here’s How To Save Them.

30 2022 June

Magazines Create Empathy That Can Change the World. Here’s How To Save Them.

Unlike a lot of online content, the stories and images in magazines are usually professionally produced by real talented editors and creators. The long take they regularly offer is unique and their ability to select and publish stories that are timely without feeling outdated is a constant inspiration for me to try and do the same.

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post thumbnail for Why We Still Need Conferences and Convention Centers

23 2022 June

Why We Still Need Conferences and Convention Centers

Gathering the smartest minds in a profession together face to face for future-shifting conversations inspires hope. It is undeniably important.

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post thumbnail for Watch Netflix Content Faster or Slower on Your Mobile Device

11 2020 August

Watch Netflix Content Faster or Slower on Your Mobile Device

I spend a lot of time writing my books. For Non-Obvious Megatrends, my team of editors and I went through fourteen rounds of editing and...

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post thumbnail for 5 Virtual Presentation Lessons From Comic-Con

23 2020 July

5 Virtual Presentation Lessons From Comic-Con

I have wanted to go to the Comic-Con event for years, but never quite managed to make it. This year, I finally can – because the...

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post thumbnail for The Best & Worst Of 2020 Super Bowl Marketing Strategy

03 2020 February

The Best & Worst Of 2020 Super Bowl Marketing Strategy

Can a Super Bowl ad that costs nearly $6 million be worth it? That’s a question worth debating if you’re in marketing, so let’s take...

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