01 2026 June
The Most Important Reminder About Tech Is Appearing Everywhere
Every week I read stories of a rising revolt against automation, evidenced by everything from workers posting trade secrets after being displaced by AI through to university...
Read Now28 2026 April
The Non-Obvious Book of the Week: Custodians of Wonder by Eliot Stein
There are people keeping ancient customs alive and their stories are in danger of being lost to the world. This is a book about how...
Read Now18 2026 February
These Professors Just Proved the Power of Having a Visual Metaphor for Your Strategy
Strategy comes to life when you can make it visual. That’s probably not news for most of you, but an article from HBR this week dug a...
Read Now27 2026 January
The Non-Obvious Book of the Week: The Exceptional Presenter by Timothy Koegel
A few years ago, I was asked by Georgetown University to teach a course on public speaking. I politely declined but said if they would...
Read Now13 2025 November
Insights about the Future of Writing from Industry Professionals …
At the annual Gathering of the Ghosts event in NY, AI was a hot topic as sessions focused on the business of writing and the future of...
Read Now21 2025 May
The Hobo Handbook May Be the World’s Most Secretive Book
There is no way to buy a copy of the legendary Hobo Handbook. * Long rumored to be a “book” filled with advice from train...
Read Now15 2024 October
The Non-Obvious Book of the Week: VIDEO: Three Things That Make My New Book Non-Obvious Thinking Different …
Buy on Amazon Buy on Bookshop.org About the Non-Obvious Book Selection of the Week: Every week I will be featuring a new “non-obvious” book selection...
Read Now21 2023 October
The Search for the Realest Person on Earth Starts with … Social Media?
Social media today is often the home of negative emotions and addictive outrage. It’s no wonder many surveys are showing a mass exodus with shrinking usage on...
Read Now17 2022 November
The 100 Best Non-Fiction Books of 2022 | The Non-Obvious Book Awards Longlist
Every year the team at Non-Obvious Company selects the best non-fiction books of the year. Here are our picks for the top books published in 2022.
Read Now16 2022 August
Real Journalism Is Dying … and It Might Be Your Fault
Gannett, the nation’s largest newspaper chain and owner of more than 250 regional newspapers announced “dismal” earnings for the past quarter and announced another round of...
Read Now04 2022 August
Frederick Douglass and How Photos Will Shape Our Idea History In the Future
“Where justice is denied, where poverty is enforced, where ignorance prevails, and where any one class is made to feel that society is an organized...
Read Now10 2022 July
3 Marketing Lessons From The Minions Movie
Last night we got dressed up to see a movie. To be more specific, my boys and a group of their friends created their own...
Read Now04 2022 July
When Success Is Measured In Hate, We All Lose
One thing that right and left wing media personalities have in common: they are both desperate to be hated. Attracting the hate of their ideological opposites...
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