21 2025 May
The Hobo Handbook May Be the World’s Most Secretive Book
There is no way to buy a copy of the legendary Hobo Handbook. * Long rumored to be a “book” filled with advice from train...
Read Now15 2024 October
The Non-Obvious Book of the Week: VIDEO: Three Things That Make My New Book Non-Obvious Thinking Different …
Buy on Amazon Buy on Bookshop.org About the Non-Obvious Book Selection of the Week: Every week I will be featuring a new “non-obvious” book selection...
Read Now21 2023 October
The Search for the Realest Person on Earth Starts with … Social Media?
Social media today is often the home of negative emotions and addictive outrage. It’s no wonder many surveys are showing a mass exodus with shrinking usage on...
Read Now17 2022 November
The 100 Best Non-Fiction Books of 2022 | The Non-Obvious Book Awards Longlist
Every year the team at Non-Obvious Company selects the best non-fiction books of the year. Here are our picks for the top books published in 2022.
Read Now16 2022 August
Real Journalism Is Dying … and It Might Be Your Fault
Gannett, the nation’s largest newspaper chain and owner of more than 250 regional newspapers announced “dismal” earnings for the past quarter and announced another round of...
Read Now04 2022 August
Frederick Douglass and How Photos Will Shape Our Idea History In the Future
“Where justice is denied, where poverty is enforced, where ignorance prevails, and where any one class is made to feel that society is an organized...
Read Now10 2022 July
3 Marketing Lessons From The Minions Movie
Last night we got dressed up to see a movie. To be more specific, my boys and a group of their friends created their own...
Read Now04 2022 July
When Success Is Measured In Hate, We All Lose
One thing that right and left wing media personalities have in common: they are both desperate to be hated. Attracting the hate of their ideological opposites...
Read Now30 2022 June
Magazines Create Empathy That Can Change the World. Here’s How To Save Them.
Unlike a lot of online content, the stories and images in magazines are usually professionally produced by real talented editors and creators. The long take they regularly offer is unique and their ability to select and publish stories that are timely without feeling outdated is a constant inspiration for me to try and do the same.
Read Now23 2022 June
Why We Still Need Conferences and Convention Centers
Gathering the smartest minds in a profession together face to face for future-shifting conversations inspires hope. It is undeniably important.
Read Now11 2020 August
Watch Netflix Content Faster or Slower on Your Mobile Device
I spend a lot of time writing my books. For Non-Obvious Megatrends, my team of editors and I went through fourteen rounds of editing and...
Read Now23 2020 July
5 Virtual Presentation Lessons From Comic-Con
I have wanted to go to the Comic-Con event for years, but never quite managed to make it. This year, I finally can – because the...
Read Now03 2020 February
The Best & Worst Of 2020 Super Bowl Marketing Strategy
Can a Super Bowl ad that costs nearly $6 million be worth it? That’s a question worth debating if you’re in marketing, so let’s take...
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