The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Watch Netflix Content Faster or Slower on Your Mobile Device

I spend a lot of time writing my books. For Non-Obvious Megatrends, my team of editors and I went through fourteen rounds of editing and obsessed over every word in every section to share the insights as succinctly as possible without losing the nuance of all the research we had amassed from ten years of collecting trend insights. Despite all that effort, I know that the vast majority of people who bought the book will only ever skim it or read part of it.

While I always hope they read more, I know as a creator that no matter how much time and passion I put into creating exactly the experience I want someone to have, when the book is finally in their hands — the experience of how they consume it is their choice.

This week, Netflix finally rolled out a feature that most filmmakers and many actors have long resisted and openly campaigned against. Now on your mobile device or tablet, you can watch shows at 1.5x or 2.0x the original speed. It’s easy to understand why creators would hate this. Of course they want people to watch what they produced at the “right” speed. But this is going to be a losing battle.

Netflix is giving people the control they want and also solving the widely discussed problem of having too much good content available at our fingertips. I think giving control to the watcher is a good call. And ultimately it may give rise to cultural movements similar to the slow food revolution, where people take pleasure in the intentional slowing down of some experiences so they can savor them, while speeding up others to spend less time watching without feeling the experience is diminished at all.

Leave a Comment

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Newsletter Subscribe

All Books

#1 WSJ & USA Today Bestselling Author

Rohit is the author of 9 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!


About You

What Are You Contacting Us About*:

Your Message