The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Real Journalism Is Dying … and It Might Be Your Fault

Gannett, the nation’s largest newspaper chain and owner of more than 250 regional newspapers announced “dismal” earnings for the past quarter and announced another round of layoffs. In response, people have been proposing a lot of solutions, from allowing journalists to unionize to firing or reducing executive pay. Every time I read a story about the uncertain future of journalism, the issue seems more and more complicated. But what if it isn’t?

Here’s the problem: too many intelligent people act as if quality journalism is free.

If you are a reader of this newsletter, you are a smart person. I know you are the sort of person who already understands the value and importance of real journalists. So here’s a question for you: how much journalism do you actually pay for? Are you a paying subscriber to the newspapers and magazines whose stories you share? Do you have a paid digital subscription to the news sites that you read most often? If not, the harsh truth is that you’re part of this problem and contributing to the demise of journalism. But I know you want to do better. 

The solution is easy. Start paying for the journalism you consume. And no, your streaming platform subscriptions don’t count. That is entertainment, not news.

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Newsletter Subscribe

All Books

#1 WSJ & USA Today Bestselling Author

Rohit is the author of 9 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!


About You

What Are You Contacting Us About*:

Your Message