As Featured In:
Webby
AdAge
HBR
WSJ
The Chicago White Sox are having a historically bad season. Like, a season that could be the worst in the history of baseball. It’s so bad even their own social media team is forced to find a way to make the situation slightly better for fans by tweeting entertaining game summaries after losses, like “FINAL: the other … Read more
It’s time for another review of the best and worst of the Olympic Games marketing. This isn’t a complete list but some of my initial impressions based on reading and what I’m seeing here on site in Paris too. Let’s start with the winners. Best of Paris 2024 Olympic Marketing: Worst of Paris 2024 Olympic … Read more
Anyone who follows the Olympics knows there are some media narratives that happen every four years and always turn out the same. There are myths and then reality. Since so many people ask me about those stories, I built my own list over the years. For your entertainment, I thought I’d share them. I could go and … Read more
This is the first Olympics which will have true parity in terms of male versus female athletes and competitors. It’s a big story here at the Olympics, and rightfully so, but the Games also showcase a different reality that may not be realistic to project onto fan behavior outside these Games. Unlike non-Olympic time sports audiences, … Read more
For me, every Olympics has different highlights, from being one of the few non-athletes allowed in the Olympic Village in Beijing to watching Usain Bolt complete a fourth gold in Rio. One experience you might not see much coverage of are the unique country houses created by the delegations from various countries. This year, the houses featured … Read more
This summer is a back-to-back sports frenzy in my household. It started with the T20 Cricket World Cup, followed closely by two major soccer tournaments: the UEFA European Championship and Copa America, which will both conclude this coming weekend. Then later this month, the Paris 2024 Olympics will start (which we will be attending in … Read more
Here’s an oversimplified but basically accurate sales pitch for publicly funded stadiums: you (the taxpayer) give millions of dollars in tax incentives to pay for a stadium, but instead of having any ownership of this asset or ability to make money on the profits it will surely generate, you agree to put those profits into … Read more
Last weekend The Rock made his return to wrestling and a “new era” for the sport was on display at WWE’s Wrestlemania 40 event. The event itself was largely what fans of the sport probably expected, but the use of augmented reality technology in the broadcast stood out because of how integrated it has become. While other … Read more
The first time Robby Silk tried his luck at competitive sitting, he lasted only three hours in the Arizona heat. Several years later and during the pandemic, he completed his longest sit: 14 hours and 27 minutes inside Joshua Tree National Park in California. Since then, he has gone to far further locations to practice his extreme sport … Read more
This year’s Super Bowl Ads cost $7 million – and most are being rated today based on their entertainment value. Not exactly the metric I would pick. Instead, I always look at the year’s ads based on the marketing strategy and whether the creative the team used actually delivered on what they might have hoped … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 10/01!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
