Sports - Rohit Bhargava

The Non-Obvious Insights Show – Episode #234

January 14, 2022September 10, 2020 by Rohit

The show where we curate the most interesting and underappreciated stories of the week. On this week’s episode, we’ll be talking about Gucci’s $10,000 virtual dress, the return of the NFL and the entertaining future of fundraising and much more! Stories in this week’s episode: https://time.com/5881265/story-behind-time-new-american-revolution-cover/ https://adage.com/article/sports/fantasy-football-leagues-and-advertisers-vie-attract-fans-and-each-other/2277136 https://adage.com/article/cmo-strategy/week-ahead-nfl-season-kicks-and-adcolor-goes-virtual/2278711 https://www.fastcompany.com/90546878/would-you-spend-10000-on-a-virtual-dress-gucci-is-betting-on-it https://blogs.microsoft.com/on-the-issues/2020/09/01/disinformation-deepfakes-newsguard-video-authenticator/ https://thewalrus.ca/how-algorithms-are-changing-what-we-read-online/ https://www.anthropology-news.org/index.php/2020/07/15/articulating-anthropologys-value-to-business/ https://www.fastcompany.com/90544916/selena-gomezs-new-beauty-brand-wants-you-to-know-you-dont-need-makeup https://www.nytimes.com/2020/09/05/opinion/sunday/coronavirus-college-admissions.html https://www.nea.org/advocating-for-change/new-from-nea/how-innovative-educators-are-engaging-students-online … Read more

5 Reasons the Return of the NFL Is Such A Big Deal

January 14, 2022September 9, 2020 by Rohit

The NFL is easily the most popular sport in America and the new season starts today. Despite mostly empty stadiums (except the ones in Ohio and Florida), the pent up demand for ANY live entertainment and the popularity of the sport seem poised to drive some record profits this year for the league and team … Read more

The LA Olympic Committee Helps Fans Dream of 2028 at the Perfect Time

January 14, 2022September 4, 2020 by Rohit

The first time I saw Izzy, I knew he was a mistake. I was living in Atlanta and it was sometime before the 1996 Olympic Games. I hadn’t even graduated from college or taken any of my marketing classes … but I had a gut reaction that the mascot officially named “Whatizit” and nicknamed Izzy was … Read more

The Non-Obvious Insights Show – Episode #233

January 14, 2022September 3, 2020 by Rohit

This week’s stories will include desperate airlines selling in-flight meals online, the LA Olympic committee’s brilliantly inclusive new logo, how to use stupidity to get a promotion, a conversation with Silicon Valley’s last ethical thinker and how a Japanese rock star and Lady Gaga are showing us the future of virtual performances. This Week’s Stories: … Read more

Tokyo 2020 Is Now The Longest Marketed Olympic Games In History

August 3, 2020 by Rohit

The Tokyo Olympics was scheduled to be happening this week and I was planning to be there. I’m a big Olympics fan so this week I can’t help but think about all the athletes who trained for years only to have their big shot delayed. What I didn’t consider, until reading this article, was that the … Read more

Human Fooseball, Walmart’s Virtual Summer Camp and a Smart Mask That Translates Languages | Non-Obvious Insights #225

July 10, 2020 by Rohit

This week has been short on sleep but I’m definitely coming off a high after our amazing Virtual Summit on Book Marketing yesterday. If you’re one of the more than 800 people who registered there and are getting this weekly email for the first time – welcome! I’ll be sharing the most fascinating stories of … Read more

The Truth About Fake News, Virus-Killing Cars and How Twitter Might Save Social Media | Non-Obvious Insights #221

June 12, 2020 by Rohit

To understand the world, most of us rely on news media. The problem is, it’s hard to know what to trust. It’s an issue that we often hear described as “fake news,” but the real issue may be what we call “news” in the first place. Read this story and all the others from my … Read more

The Best & Worst Of 2020 Super Bowl Marketing Strategy

February 3, 2020 by Rohit

Can a Super Bowl ad that costs nearly $6 million be worth it? That’s a question worth debating if you’re in marketing, so let’s take a look at some of the Super Bowl marketing strategies behind the ads from this year’s big game and see which ones were the biggest winners and losers. For longtime … Read more

5 Non-Obvious Megatrends Changing Our World In 2020

December 26, 2019 by Rohit

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more