The Non-Obvious Insights Blog. Non-Obvious Insights
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The Non-Obvious Insights Show – Episode #234

The show where we curate the most interesting and underappreciated stories of the week. On this week’s episode, we’ll be talking about Gucci’s $10,000 virtual dress, the return of the NFL and the entertaining future of fundraising and much more! Stories in this week’s episode: https://time.com/5881265/story-behind-time-new-american-revolution-cover/ https://adage.com/article/sports/fantasy-football-leagues-and-advertisers-vie-attract-fans-and-each-other/2277136 https://adage.com/article/cmo-strategy/week-ahead-nfl-season-kicks-and-adcolor-goes-virtual/2278711 https://www.fastcompany.com/90546878/would-you-spend-10000-on-a-virtual-dress-gucci-is-betting-on-it https://blogs.microsoft.com/on-the-issues/2020/09/01/disinformation-deepfakes-newsguard-video-authenticator/ https://thewalrus.ca/how-algorithms-are-changing-what-we-read-online/ https://www.anthropology-news.org/index.php/2020/07/15/articulating-anthropologys-value-to-business/ https://www.fastcompany.com/90544916/selena-gomezs-new-beauty-brand-wants-you-to-know-you-dont-need-makeup https://www.nytimes.com/2020/09/05/opinion/sunday/coronavirus-college-admissions.html https://www.nea.org/advocating-for-change/new-from-nea/how-innovative-educators-are-engaging-students-online … Read more

The Non-Obvious Insights Show – Episode #233

This week’s stories will include desperate airlines selling in-flight meals online, the LA Olympic committee’s brilliantly inclusive new logo, how to use stupidity to get a promotion, a conversation with Silicon Valley’s last ethical thinker and how a Japanese rock star and Lady Gaga are showing us the future of virtual performances. This Week’s Stories: … Read more

Human Fooseball, Walmart’s Virtual Summer Camp and a Smart Mask That Translates Languages | Non-Obvious Insights #225

This week has been short on sleep but I’m definitely coming off a high after our amazing Virtual Summit on Book Marketing yesterday. If you’re one of the more than 800 people who registered there and are getting this weekly email for the first time – welcome! I’ll be sharing the most fascinating stories of … Read more

What Boxed Mac & Cheese Can Teach You About Disruption and How One Brand Quietly Embraces Its Racist Name | Non-Obvious Insights #222

This week’s stories include the reimagining of some racist logos from the past, the emerging field of digital nutrition, the dangers of Facebook Groups and what the popularity of boxed mac & cheese can teach us about disruption today and what it may mean for our long-term future. For longtime readers of this email, I … Read more

The Truth About Fake News, Virus-Killing Cars and How Twitter Might Save Social Media | Non-Obvious Insights #221

To understand the world, most of us rely on news media. The problem is, it’s hard to know what to trust. It’s an issue that we often hear described as “fake news,” but the real issue may be what we call “news” in the first place. Read this story and all the others from my … Read more

The Best & Worst Of 2020 Super Bowl Marketing Strategy

Can a Super Bowl ad that costs nearly $6 million be worth it? That’s a question worth debating if you’re in marketing, so let’s take a look at some of the Super Bowl marketing strategies behind the ads from this year’s big game and see which ones were the biggest winners and losers. For longtime … Read more

5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more

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Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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