06 2026 May
The Best Sports Sponsorship of the Year Is All About Saving Your Nipples?
Here’s a metric that more marketers should use for judging a great sponsorship: it is something that no other brand could possibly do. This latest...
Read Now23 2026 April
Heinz Shows the Underappreciated Power of Manufacturing Significance
Brand positioning is usually all about what makes your product or service different. Usually that’s based on something real, but it doesn’t always have to...
Read Now08 2026 April
The Future of Sports & Live Broadcasts Is In “Alterna-casts”
I used to love listening to football games on the local radio. Unlike the national broadcasts for NFL games, the hosts on the radio were...
Read Now25 2026 February
The Biggest Business in America Is Growing by Betting on Your Stupidity
Gambling is officially mainstream in America, as evidenced not only by how many ads there were for gambling platforms during the Super Bowl but just...
Read Now12 2026 February
The Best and Worst of Super Bowl Advertising
Earlier this week I published my usual annual recap of the best and worst ads from the Super Bowl. In the days after I wrote that piece,...
Read Now21 2026 January
The Unexpected Problem With E-Bikes Might Start with the Name
The dangers of e-bikes are starting to get more attention. Crashes involving these bikes are more serious, have a higher likelihood of fatality and are...
Read Now05 2025 December
The 2025 Non-Obvious Holiday Gift Guide
Today we continue with my annual Non-Obvious Holiday Gift Guide, featuring a few products that caught my eye throughout the past year. 9. Lego Star...
Read Now03 2025 November
The Personal Exoskeletons Are Coming—Here’s What It Means
Nike just announced a groundbreaking new sneaker that includes an advanced exoskeleton to make walking and running easier. It’s essentially a bionic shoe. The upside...
Read Now09 2025 September
The Non-Obvious Book of the Week: Religion of Sports by Gotham Chopra
Last Thursday was the opening of the NFL season and a big deal in my house, as well as across America. After twenty years of...
Read Now28 2025 July
How AI Is Exposing the Idiocy of Influencer Marketing
Recently, an AI generated influencer went viral at Wimbledon. She wasn’t the first, but there was a firestorm of stories about how she is the...
Read Now07 2025 April
How NFL’s New 8k “Hawk Eye” Cameras Offer an Interesting Model for Truth and Verification
Rather than relying on chains and the human eye to measure whether teams have achieved a first down in NFL football games next season, the...
Read Now14 2025 February
The Super Bowl Halftime Show Went Over Many People’s Heads. Here’s What It Meant …
Recently it seems like stories about social media often center on the negative impact of various platforms making it easy to spread misinformation, fuel hate...
Read Now06 2024 November
Why Are Baseball Players Always Eating Something?
I watched a baseball game last night for the first time in a year. I know that exactly because the last time I sat through...
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