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The App That Recreates Social Media’s Dopamine Hits Without Actually Letting You Post Anything

App that recreates social media

One of the irresistible allures of social media has always been the dopamine hit from people engaging with the things that you post. Getting likes feels good. What if you could create that same feeling without the toxic repercussions that come from just posting to chase this engagement? A new app called Palmsy offers an interesting solution – letting … Read more

Facebook Brought Back the “Poke” Button … Here’s Why So Many People Started Using It Again

Facebook Brought Back the Poke Button

About a decade ago in a Facebook post, Mark Zuckerberg once wrote “we thought it would be fun to make a feature that has no specific purpose.” He was describing the much-ridiculed Facebook “Poke” button which was retired but now may be making a bit of a comeback. The thing people simultaneously loved and hated about it was … Read more

New RXBands Offer a Secret Stretch Code and a Marketing Case Study

New RXBands Offer A Secret Stretch Code and a Marketing Case Study

Here’s something you probably haven’t seen before … a protein bar company launching a discount code promo that only appears once on an exercise band after it’s fully stretched. This clever stunt comes from RXBAR, which is partnering with three Instagram fitness influencers to give away the bands and free prizes too. It’s a fun and … Read more

The Search for the Realest Person on Earth Starts with … Social Media?

BeReal

Social media today is often the home of negative emotions and addictive outrage. It’s no wonder many surveys are showing a mass exodus with shrinking usage on the top platforms alongside observations that “social media is falling apart.” One platform trying to shift this perception is BeReal, a popular app that sends users prompts once a day … Read more

When Influencer Marketing Goes Predictably Wrong

When a fast fashion retailer often criticized for negative environmental and labor track record wants to recast its brand image, it is not a good strategy to rely on the vapid commentary of social media influencers enjoying an all-expenses paid junket to your headquarters China. This week, retail giant Shein created their own predictable self-imposed controversy when … Read more

3 Marketing Lessons From The Minions Movie

Last night we got dressed up to see a movie. To be more specific, my boys and a group of their friends created their own matching yellow t-shirts while I sported a black t-shirt and Gru-scarf to complete our crew. Our dedication was slightly before the full hype started for for the latest installment in the … Read more

How To Archive Yourself In the Digital Age

This article helped me consider the value of discarding that archive so I can move beyond the past version of myself that it commemorates. No doubt it is easier to become a better person when your past self isn’t just a resurfaced tweet away.

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