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The newly released TikTok 2024 Trend Report offers more than a few to-be-expected trends that are essentially meant to promote the platform to advertisers … but some of the insights also offer some useful cultural commentary. Here are a few observations that stood out for me:
Applying to college can be an intimidating and humbling experience. Even more so for the student who may be the first in their family to consider going to a university. Lots of things can happen along the way to cause a young person to question their credentials and perhaps abandon the whole process. Now through … Read more
Listening to someone crunchily eating Doritos is probably high on many lists of annoying behavior but imagine how much worse it must be to listen to the crunching in a headset while playing against a Dorito-eating opponent in a video game. In a beautiful example of knowing their audience, Doritos commissioned an AI company to quantify … Read more
If you see a child carrying a blue pumpkin this Halloween, consider that they may have autism and be nonverbal or have difficulty communicating or may not be dressed up like other kids. If you have school age kids, teach them what the blue pumpkin means and how to respect any peers they see carrying one. And if you have a child come to your door this Halloween holding one, you’ll know what it means so you can interact with empathy.
Yes, I am part of the generation that grew up with the original Nintendo gaming system … and sometimes I even feature it in my keynote talks. This year is the 40th anniversary of the console and my fellow geeks over at Engadget have put together an illuminating history of exactly why this system was so … Read more
When a fast fashion retailer often criticized for negative environmental and labor track record wants to recast its brand image, it is not a good strategy to rely on the vapid commentary of social media influencers enjoying an all-expenses paid junket to your headquarters China. This week, retail giant Shein created their own predictable self-imposed controversy when … Read more
Forget the best and worst pickup lines, now thanks to Adobe all single people have some data on the emojis to use (and which ones to avoid) when trying to appear more attractive.
I really wish I was in the room when they presented the insight behind this campaign to Hasbro. It’s bold, clever and deep in a way you don’t expect marketing to be.
This article helped me consider the value of discarding that archive so I can move beyond the past version of myself that it commemorates. No doubt it is easier to become a better person when your past self isn’t just a resurfaced tweet away.
I’m just a few days away from my oldest son graduating from high school, and so I’ve been thinking a lot about graduation advice. A few years ago, I recorded a series of videos for Georgetown University sharing some of my best advice for grads inspired by my book Always Eat Left Handed. As I rewatched the … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
