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The Rise of Anti-Vegan Beauty

The idea of vegan beauty products is undeniably appealing for many people. Products that are sourced without animal byproducts are supposedly more natural, better for the environment and healthier for you. It’s one of the reasons why more than 86% of consumers say that they want more vegan beauty products. Yet in beauty, just like in food, vegan products may not be the healthy or environmentally friendly heroes they are promoted to be.

Marin Skincare is a startup in Maine that produces lotions using the proteins found in upcycled lobster shells. Australian brand Lanolips uses an animal fat “humanely sourced from Australian sheep farmers” to make their lip balms. Fatco uses beef tallow, a byproduct of the meat industry, in their deodorants to help with dryness. Each of these startups are eco-friendly, using materials that would ordinarily be wasted … yet none are technically vegan.
As awareness and demand for products with origin stories like these continues to grow, fashion industry insiders are pointing to an emerging appreciation of “anti-vegan beauty” products as a trend to watch. Driven by the “secretly selfish” choices people make for products they love, this shift will be one to watch for anyone working in retail, fashion or a related industry.

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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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