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The industry trade group that represents the Pharma industry (PhRMA) is running a series of attack ads on “middlemen” – blaming Pharmacy Benefit Managers (PBMs) for high drug prices, suggesting they are making record profits by pocketing the discounts they are supposed to negotiate on behalf of patients. In response, the Pharmaceutical Care Management Association … Read more
A environmental activist group that calls themselves Clean Creatives is “once again calling out ad agencies that have contracts with fossil fuel companies in a series of billboards across New York.” The strategy behind this makes sense: shame creative professionals to pressure them into not taking work with certain companies and create a talent drain. … Read more
When a fast fashion retailer often criticized for negative environmental and labor track record wants to recast its brand image, it is not a good strategy to rely on the vapid commentary of social media influencers enjoying an all-expenses paid junket to your headquarters China. This week, retail giant Shein created their own predictable self-imposed controversy when … Read more
This week every marketing publication is talking about the movie marketing for Barbie, celebrating their “dizzying array of partnerships” and all the memes, parodies and brand collabs. Many of them mention, but minimize, the importance of two significant facts: Of course, there are many ways to squander a huge marketing budget, but given the built-in advantages … Read more
Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.
I really wish I was in the room when they presented the insight behind this campaign to Hasbro. It’s bold, clever and deep in a way you don’t expect marketing to be.
Can a Super Bowl ad that costs nearly $6 million be worth it? That’s a question worth debating if you’re in marketing, so let’s take a look at some of the Super Bowl marketing strategies behind the ads from this year’s big game and see which ones were the biggest winners and losers. For longtime … Read more
Earlier this week I sent the 200th edition of my weekly Non-Obvious Insights email and my book Non-Obvious Megatrends just launched on Tuesday so there is lots happening this week! Thank you to everyone who has already bought the book and shared their review. Last night I found out with hit #1 in about fifteen categories on … Read more
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more
India has some baggage when it comes to women with curly hair: “The Indian ideal for beauty prizes long, straight hair. For the most part, curly hair is considered ugly, unnatural and indicative of women likely to cause trouble and break rules.” An entrepreneur named Asha Barrack is trying to change these stereotypes and inviting … Read more
The Future Normal is my latest award-winning exploration of 30 trends that are shaping humanity's future.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of nine books.
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Rohit is the author of 9 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
