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Over the past several weeks, travel and media brands with access to plentiful user data are finally following the path of social media platforms to create new ways to monetize it. United Airlines announced “the airline industry’s first media network” and just this week the Paramount Plus streaming network opened up their self-service Ads Manager to allow … Read more
Residents in every city love to complain about the daily minor or major frustrations they endure in order to live where they do, but what if the things they gripe about are the same reasons someone else might choose to visit? That’s the insight behind a clever campaign that has been going viral this week … Read more
This week is the Cannes Creative Festival and so there are plenty of the usual healthy jokes about Cannes being a yacht-party fueled satire of itself. Criticism aside, awards have always been meaningful to celebrate great work and motivate creative people … but the problem is that in past years most Cannes award-winning campaigns quickly seem … Read more
Joey Chestnut is about as modern of an American hero as you can imagine. He is a household name for being the 16-time champion of Nathan’s hot dog eating competition. Nathan’s even considered him an unofficial brand spokesperson … until they found out he took a sponsorship deal with Impossible Foods to promote their vegan … Read more
The Coke vs. Pepsi battle has been a branding rivalry that has defined soda sales for the past hundred years. What you might not know is that for most of that time, coming in at a close third place was Dr. Pepper … until now. This year for the first time, the brand inched out … Read more
Pasta boxes are the perfect packaging to reuse. Pasta leaves no residue, and the boxes are generally large enough to fit other items. That’s clearly the inspiration for a new campaign from Barilla that promotes box reusability in time for Global Recycling Day. The campaign casts tidying guru Marie Kondo as the spokesperson and their campaign video starts … Read more
Yes, this headline and the article it references are a conclusion that only a marketer could make. But it does have a point about how people react to beautiful branding in the health and wellness space. Mari Acupuncture Clinic engaged an agency to reimagine all their branding the result is absolutely stunning. It is easy to imagine a … Read more
This year’s Super Bowl Ads cost $7 million – and most are being rated today based on their entertainment value. Not exactly the metric I would pick. Instead, I always look at the year’s ads based on the marketing strategy and whether the creative the team used actually delivered on what they might have hoped … Read more
Beer is a category that has long been defined by the tastes great less filling debate. As a result, it’s easy to think that disruption would be nearly impossible to achieve through product alone. In the last several weeks, I’ve discovered several new product examples that the opposite is true. I’m a beer drinker. I’m … Read more
The industry trade group that represents the Pharma industry (PhRMA) is running a series of attack ads on “middlemen” – blaming Pharmacy Benefit Managers (PBMs) for high drug prices, suggesting they are making record profits by pocketing the discounts they are supposed to negotiate on behalf of patients. In response, the Pharmaceutical Care Management Association … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
