19 2025 June
A Lesson In Marketing Strategy From the Cheetos Shape Hunt
Searching for Cheetos that are shaped like anything is a fairly idiotic way to spend your time. It’s also surprisingly popular despite its idiocy. The...
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24 2025 March
Astronauts Are Leading the Quest to Prevent Space Advertising from Filling the Sky
The Committee on the Peaceful Uses of Outer Space (COPUOS), is a beautifully imagined group within the United Nations that aims to make sure space...
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12 2025 March
The Ultimate Movie Brand Partnership: Kleenex and IMDB Launch “The Kleenex Score”
There aren’t many brands that define their entire category so much that people literally use the brand name interchangeably to describe the product. Kleenex has...
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17 2025 February
Is This the Age of the Obscured Brand Logo?
There was a longstanding joke among my agency friends about the type of feedback we would often get from corporate clients when presenting our creative...
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15 2025 January
The Slow Decline of Patriotic Branding (and Maybe National Pride Itself)
There was a time when patriotic branding was hot. That time seems to be over. According to an eye-opening new study from a sociologist at...
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03 2025 January
What We Can Learn From 2024 Most Hated Ads
The worst ads of the year, according to marketing publication The Drum, included Apple’s cringy ad showing the iPad literally crushing human creativity, Google showing how...
Read Now24 2024 December
4 Non-Obvious Upsides of the Big Omnicom + IPG Acquisition
This past week was panic-inducing across the advertising industry. Two of the “big four” agency holding companies intend to join forces to create the biggest ad...
Read Now08 2024 November
The One Marketing Change That Could Help Save Journalism
The survival of journalism and a free press largely depends on all of our willingness to fund it. One overlooked element of this issue is...
Read Now20 2024 September
4 Ways Tupperware Could Have Saved Itself
The iconic food storage brand Tupperware just filed for bankruptcy protection. Officially, Tupperware aims to “protect its beloved brand as it shifts towards a digital-first, technology-led...
Read Now26 2024 August
How Crocs Is Taking a Page from LEGO’s Marketing Playbook
Brand partnerships can be tricky. One partner may eclipse the other. It can be hard to stand out or make the right commitments. I’ve always...
Read Now20 2024 July
New Options May Bring a Small Business Advertising Revolution
Over the past several weeks, travel and media brands with access to plentiful user data are finally following the path of social media platforms to...
Read Now01 2024 July
Oslo’s Unexpected Tourism Campaign Tells Travelers Why They Shouldn’t Visit
Residents in every city love to complain about the daily minor or major frustrations they endure in order to live where they do, but what...
Read Now24 2024 June
What If Award Winning Ads from Cannes Became Open Source for Anyone to Use?
This week is the Cannes Creative Festival and so there are plenty of the usual healthy jokes about Cannes being a yacht-party fueled satire of itself....
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