18 2026 May
The Future of Markups and Margins Will Be Harder to Justify
Inside a new retail concept store called The Markup Marche, the “exotic thirst-defying hydration vessel” is the flowery marketing language used to sell a humble coconut....
Read Now23 2026 April
Heinz Shows the Underappreciated Power of Manufacturing Significance
Brand positioning is usually all about what makes your product or service different. Usually that’s based on something real, but it doesn’t always have to...
Read Now16 2026 April
Four Brilliant Marketing Stories from the Coachella Festival
It’s the middle of the “consumer wonderland” of The Coachella Valley Music and Arts Festival, the desert experience drawing over 125,000 visitors annually across two...
Read Now13 2026 April
Colombia’s Brilliant Tourism Campaign Focuses on Animal Behavior
Colombia is the world’s fourth most visited country … by animals. When it comes to humans, it’s barely in the top 50 but a very...
Read Now23 2026 March
Huggies Expensive Sh*t and the Age of Experiential Advertising
Stunts are nothing new in the world of marketing, but they are not usually done via live streaming nor include quite so specific of a...
Read Now12 2026 February
The Best and Worst of Super Bowl Advertising
Earlier this week I published my usual annual recap of the best and worst ads from the Super Bowl. In the days after I wrote that piece,...
Read Now24 2025 September
The Tuna Cans Film Festival: A Perfect Throwback Marketing Strategy?
Would you make a movie about a can of tuna? Inspired by the Cannes Film Festival, Bumble Bee launched the Tuna Cans Film Festival – a search...
Read Now10 2025 September
An Advertising Campaign That Could Actually Make You Happier
You should go out and have a beer. And just in case you need a bit of encouragement, Heineken wants you to go and have...
Read Now28 2025 August
Of Course, the Cracker Barrel Logo “Backlash” Was Planned … And It Worked Perfectly
Cracker Barrel announced they were ditching their old logo for a forgettable generic new one. The news got people to pay attention. Lots of them...
Read Now19 2025 June
A Lesson In Marketing Strategy From the Cheetos Shape Hunt
Searching for Cheetos that are shaped like anything is a fairly idiotic way to spend your time. It’s also surprisingly popular despite its idiocy. The...
Read Now24 2025 March
Astronauts Are Leading the Quest to Prevent Space Advertising from Filling the Sky
The Committee on the Peaceful Uses of Outer Space (COPUOS), is a beautifully imagined group within the United Nations that aims to make sure space...
Read Now12 2025 March
The Ultimate Movie Brand Partnership: Kleenex and IMDB Launch “The Kleenex Score”
There aren’t many brands that define their entire category so much that people literally use the brand name interchangeably to describe the product. Kleenex has...
Read Now17 2025 February
Is This the Age of the Obscured Brand Logo?
There was a longstanding joke among my agency friends about the type of feedback we would often get from corporate clients when presenting our creative...
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