
20 2022 September
What the Popularity of Closed Captions Tells Us About the Value of Making Accomodations
When you take the time to create something that is accessible by those who need the most help, you often end up creating a better experience for everyone.
Read Now
11 2022 August
Why I Will Never Buy a Macbook
I am a writer, so my keyboard is pretty important to me. It's the reason why my computer of choice for the past two decades has consistently been a Lenovo Thinkpad. They have the best keyboards.
Read Now
26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
Read Now
23 2018 June
Backlash On World Cup Jersey Design Surprises Adidas. It Shouldn’t.
This week there have been no shortage of World Cup memes. Everything from Senegal manager Aliou Cissé becoming the tournament’s coolest man, to the early...
Read Now
22 2017 August
How To Spot A Fake Viral Video
For a crash course in figuring out what is real and what isn’t online, who better to turn to than a YouTuber who has built...
Read Now
15 2017 August
Writer Of Str@nge% Password Guidelines Finally Admits He Was Wrong
If you ever wanted someone to blame for having to change your password every 90 days – last week the world found out who that...
Read Now08 2017 August
Your Next Camera Will Retouch Your Pictures While You Take Them
Starting with a set of 5,000 images that were retouched by five different photographers, Google and MIT built an algorithm that can automatically retouch a...
Read Now24 2017 July
Tinder’s Redesign Prioritizes Your Looks and Profile Photos
Judging whether you want to get to know someone romantically solely based on their photos has become such a commonplace behavior that “swiping left” has...
Read Now08 2017 June
Chatbots That Negotiate To Save You Money
What if a chatbot could learn the logic of customer service interactions and help you do everything from fight a parking ticket to negotiate a...
Read Now10 2017 February
LinkedIn Redesign, Whole Food’s Big Idea and Tech That’s Always Listening
As you know, this weekly post is a collection of interesting stories, but today I was inspired to try something different. Rather than sharing individual...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now16 2016 September
Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment
I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me...
Read Now10 2016 June
4 Brilliant Exposés, The World’s Ugliest Color And Other Non-Obvious Insights
This week I was intrigued by a combination of fascinating new research and refreshingly honest exposés. The ANA published a controversial report on media rebates...
Read Now