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Rohit Bhargava 
Years ago, I was part of a marketing team that was managing the presence for global tech brand Intel at the Consumer Electronics Trade Show. Like most other big brands, Intel had a huge expensive booth to showcase all of their newest innovations. They were also the tech powering innovation from countless other brands at … Read more
Whether you consider it dangerous or useful, the most likely use case for generative AI right now is as an automated tool to write faster (and perhaps better).
Reporting from the trade show floor at CES 2023, here are some of my picks for the most non-obvious inventions to watch and why they are so interesting.
Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.
Every year the team at Non-Obvious Company selects the best non-fiction books of the year. Here are our picks for the top books published in 2022.
The problem is, this license plate doesn’t do any of the things that drivers would actually want from a digital plate. Like changing my plate number to …
An increasingly popular narrative arc in storytelling is to take a classic bad guy and humanize him to flip the story. The bad guy isn’t intrinsically bad – but becomes that way through some sort of trauma.
When you give your heart to technology, it’s best to be prepared for the reality that just because it could last forever doesn’t mean it will.
For years the European island nation of Malta has offered what many call the “Golden Passport” – an exclusive citizenship to Malta for wealthy donors who can afford the nearly $1M fee.
The path to a more equitable world means making it better for boys and for girls, not letting boys fall behind in school or otherwise. We all need to work together to create better men while removing the longstanding barriers to success for women.
Non-Obvious is my #1 Wall Street Journal bestselling book about how to see what others miss and anticipate the future.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.
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Rohit is the author of 9 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
