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Rohit Bhargava 
There is no way to buy a copy of the legendary Hobo Handbook. * Long rumored to be a “book” filled with advice from train hoppers on how to ride across America and Canada for free, the alternate title for the book is the “Crew Change Guide.” As the title suggests, the book is filled … Read more
From all the “30 under 30” lists to the stories of tech billionaires who made their fortunes in their early 20s it can seem like the world has become obsessed with those who find their successes early. In the world of sports, that makes sense as our physical abilities always fade as we get older. … Read more
If the dead could speak, what would they say? One family used AI to create an avatar version of a man who was killed in a tragic incidence of road rage, so that he could speak at the trial of the man who killed him. The family chose to use the avatar to offer forgiveness … Read more
Philips is beta testing a new platform that allows consumers to 3D print a replacement accessory for one of their electric shavers. Right now, it’s just one accessory and it’s only available in the Czech Republic – but the test is getting a lot of attention from product teams in a variety of sectors. The idea that … Read more
For years, people have been worried about what will happen if humans start to worship AI and technology. The opposite question is one we rarely ask. What happens when AI worships us? In some cases, that dynamic is already leading to some concerning cases where people form deeper bonds with technology that adores them and … Read more
Kanye West agreed to do a sit-down interview with talk show host Piers Morgan. It didn’t go well. Initially I watched the full 17-minute video, so you don’t have to. I’m not usually in the habit of watching disasters unfold. This one might actually be worth watching. Let me tell you why … There is … Read more
“Tools for thinking help make people smarter. But they don’t necessarily make them morally better. So what happens when you take brutal rulers and give them technology that makes them smarter and more efficient? They become better at doing evil.” How will we evolve with the tools that we are given to make both ourselves … Read more
Back in 1947, Chinese writer, translator, and linguist Lin Yutang accomplished what many described as impossible. He developed the first compact typewriter design with a keyboard that could produce the Chinese language’s 80,000-plus characters. He did this by using “a sort-and-search method … breaking down Chinese ideographs into more fundamental components of strokes and shapes … Read more
Every year around this time I face a similar struggle as I read all the stories about the Met Gala. I wonder why people care so much. Perhaps my confusion comes from the fact that the more ridiculous stories are the ones that seem to get the most traction. Like the one about how Katy … Read more
For the past two years, startup founder Torleif Markussen Lunde created a quiet test of the sustainability of three comparable white t-shirts. The most expensive was a $92 shirt from Norwegian sustainability brand Livid. The second was a $12 shirt from Uniqlo. The third was a $7 shirt from H&M. Over two years, he washed and … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
