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The Super Bowl Halftime Show Went Over Many People’s Heads. Here’s What It Meant …

Kendrick Superbowl

Recently it seems like stories about social media often center on the negative impact of various platforms making it easy to spread misinformation, fuel hate or generally inspire an ever-present sense of insecurity about ourselves. This week I was reminded of one of the upsides of social media … the ability to share perspectives worth … Read more

Poopy Diapers and How to Destroy a Small Business with Minimal Effort

SMALL BUSINESS SWIM DIAPERS

Paul and Rachelle Baron sell washable swim diapers on Amazon. Like many other small businesses, they use the logistics arm of Amazon to provide distribution and fulfillment for them as consumers can buy their products on Amazon without ever knowing they are a third-party seller. Orders still arrive in 1-2 days and consumers are happy. … Read more

What The AI-Enhanced Beatles Grammy Award Win Tells Us About the Future of Memories

BEATLES GRAMMY

In case you missed it, at this past weekend’s Grammy Awards, the Beatles took home the win for Best Rock Performance for the AI-assisted track “Now and Then.” Before you go down the rabbit hole of seeing this as the first step in the music apocalypse, it’s important to note exactly what was done here. … Read more

Bad Bunny Celebrates Puerto Rico and His Heritage by Creating Exclusive Experience

Bad Bunny

The first nine shows of Puerto Rican rapper Bad Bunny’s upcoming summer tour are sold out. That’s not particularly surprising. The interesting thing about them is that they all happen in Puerto Rico and tickets were only available to Puerto Rico residents through in-person sales (to prevent scalpers from getting tickets as much as possible). … Read more

The Age of the AI Chatbot Salesperson Might Have an Unintended Side Effect

AI chatbot sales

Training an employee to do upselling (and be good at it) is notoriously difficult. When it’s done right, it can drive significant revenue for many types of businesses though so it’s not surprising that some are experimenting with letting AI do the job. An article from WIRED this week showcases a few examples of vendors working on … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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