Rohit Bhargava
Are You Investing In Pointless Luxury?
It is a bad sign when it takes more than a few seconds to find a light switch. Most business travelers can recall staying in a place where nothing is where it should be. A place where there are outdated ipads offering touch screen controls for simple things. A TV remote control that needs to … Read more
How We Are Launching The Future Normal Everywhere At SXSW
Years ago, I was part of a marketing team that was managing the presence for global tech brand Intel at the Consumer Electronics Trade Show. Like most other big brands, Intel had a huge expensive booth to showcase all of their newest innovations. They were also the tech powering innovation from countless other brands at … Read more
Welcome to the Era of Co-Writing … With Artificial Intelligence
Whether you consider it dangerous or useful, the most likely use case for generative AI right now is as an automated tool to write faster (and perhaps better).
CES 2023: The 25 Non-Obvious Inventions, Technologies and Ideas To Watch
Reporting from the trade show floor at CES 2023, here are some of my picks for the most non-obvious inventions to watch and why they are so interesting.
The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)
Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.
The 100 Best Non-Fiction Books of 2022 | The Non-Obvious Book Awards Longlist
Every year the team at Non-Obvious Company selects the best non-fiction books of the year. Here are our picks for the top books published in 2022.
California DMV Approves Usage of Pointless Digital License Plates
The problem is, this license plate doesn’t do any of the things that drivers would actually want from a digital plate. Like changing my plate number to …
Why Are Stories That Glorify Murderers So Popular?
An increasingly popular narrative arc in storytelling is to take a classic bad guy and humanize him to flip the story. The bad guy isn’t intrinsically bad – but becomes that way through some sort of trauma.
The Danger of Falling In Love With a “Petbot”
When you give your heart to technology, it’s best to be prepared for the reality that just because it could last forever doesn’t mean it will.
