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There is a moment in Katy Perry’s new video for “Woman’s World” where she sticks a gas pump into her backside and turns the clock backward to a 2010s era pop video that had Rolling Stone magazine offering some heavy criticism: “rarely has someone so misread the room.” For her part, Perry defended her video suggesting … Read more
The day after the Met Gala, the Internet was flooded with deep fakes of celebrities who weren’t there, wearing things they never wore. Some of them were pretty convincing. The future of art, fashion, and music will see all sorts of disruptions in the coming years from technology like this. Where is all of this headed? … Read more
If you think sales of music in a physical format like a CD are dead, this new single released as a slice of pizza might change your mind. It is the brainchild of thrash metal band Belushi Speed Ball and here’s a bit more about it: “Belushi Speed Ball has a cult following for its … Read more
“Before streaming, everybody in the value chain needed new music. The record stores would go broke if people just listened to the old songs over and over. And the same was true for record distributors, record labels, radio stations, nightclub owners, and music writers. Everybody needed hot new songs and rising new musicians. Of course, fans also … Read more
In early March on the campus of Georgia Tech 10 finalists will meet for a face-to-face competition to take home a $10,000 prize and bragging rights in the Guthman Musical Instrument Competition. The contest is attracts innovators who are inventing the “world’s next generation of musical instruments.” This year’s finalists come from five countries and include The … Read more
I don’t often buy into the cringe-worthy hyperbole you often get from press releases, but the opening of The Sphere in Las Vegas might not be exaggerating (much). The Sphere is a huge dome structure covered by LED lights and large enough to fit the Statue of Liberty inside. The opening show is a new live set … Read more
Next week I’ll be back in Australia speaking at the international edition of SXSW in Sydney.
In addition to doing a Featured Session, I’ll be recording two episodes LIVE from the stage for my upcoming Non-Obvious Show podcast (launching later this year).
What if AI could serve as a linguistics coach for a talented musician? That’s essentially what K-pop music label HYBE created using technology from AI startup Supertone to help singer MIDNATT release his latest single simultaneously in six languages —Korean, English, Spanish, Chinese, Japanese and Vietnamese. Most significantly, each language version isn’t AI-generated. Instead AI tools helped … Read more
What if a music concert was created with sustainability as a priority? Coldplay is showcasing just how significant a difference this could make in their new Sustainability Update from their Music of the Spheres World Tour. Their ambitious goal was to “cut the tour’s direct emissions by more than 50%” and in reviewing the June 2023 Sustainability Update … Read more
This week’s stories will include desperate airlines selling in-flight meals online, the LA Olympic committee’s brilliantly inclusive new logo, how to use stupidity to get a promotion, a conversation with Silicon Valley’s last ethical thinker and how a Japanese rock star and Lady Gaga are showing us the future of virtual performances. This Week’s Stories: … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
