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Last year when Henry and I were writing The Future Normal, we wrote about a trend we named Unnaturally Better and profiled Solar Foods, a company that had created a protein called Solein synthesized from carbon dioxide. Literally food from air. This week, I came across another story of a similar company called Savor that can create fats from air … Read more
For the 12th year, the Core 77 Design Awards have spanned 22 categories and showcased product, branding and conceptual ideas from students and professionals imagining solutions to global challenges. This year’s range of winners span from shape-shifting fabric concepts to speculative design of a dystopian capitalist future. The entire site and descriptions of winners is the … Read more
Fandom recently released the latest edition of their annual Inside Gaming Report where they survey 5,000 “entertainment and gaming fans globally.” The data this year found that the top reason that people play games continues to be to unwind or relieve stress, followed closely by a more surprising motivation: self-expression. Nearly 50% of the gamers surveyed suggested … Read more
One of the group conversations I had last weekend required each participant to share something that we think is bullsh*t. My choice was political advertising, which David Ogilvy famously suggested ought to be stopped because “it’s the only really dishonest kind of advertising that’s left.” Someone else in our group nominated modern art … and … Read more
Just in time for the feast of Saint-Honoré, a day honoring the patron saint of bakers and pastry chefs, La Poste in France released a limited edition set of scratch-and-sniff stamps featuring a baguette wrapped in the national colors of the French flag. The effect was achieved through “microcapsules of fragrance embedded in ink” and … Read more
The future of entertainment will be driven by more immersive experiences. This week, there was a story about how the Meta Quest VR headset will be accessible by passengers on long haul flights. The possibilities to tie this into tourism, destinations and the overall travel experience are vast. Also this week, Airbnb has been getting some attention … Read more
This past Mother’s Day one recurring story was about the impact that motherhood has on the careers of women. One survey found that two-thirds of new mothers have considered leaving the workforce due to the cost and stress of childcare. Many others leave the workforce by choice to be at home for their kid(s).Regardless of their reasons, … Read more
The day after the Met Gala, the Internet was flooded with deep fakes of celebrities who weren’t there, wearing things they never wore. Some of them were pretty convincing. The future of art, fashion, and music will see all sorts of disruptions in the coming years from technology like this. Where is all of this headed? … Read more
A photographer edited and colorized 30 vintage black and white photos. His intention was to “breathe life into these vintage snapshots, turning monochrome memories into vibrant realities.” Some of the images look strangely AI-generated with the colorizing. Others look fairly good, but the very act of adding color removes some of the intrigue and romance from … Read more
This week my Future Normal co-author Henry and I announced a bold new partnership with LEGO to create a series of limited edition future-thinking sets inspired by trends from our book. The idea was that people could imagine a better future through play. The idea, as my post shared, was just one element of our “bold two … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
