18 2025 July
7 Tips for Making Your Website Non-Obvious (and Interesting)
Updating a website is one of my least favorite things to do as an entrepreneur. It just takes so much time. But if you’ve ever...
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06 2025 March
Inside the Blind Box Phenomenon Fueling the Resurgence of the Art Toy Industry
Outside a Pop Mart store in Vietnam there is a line around the block at 2am. The cause for all this excitement is the latest blind...
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19 2025 February
The Secret of Startup Success Might Be Who Is Willing to Lose Money the Longest
Amazon, Spotify, Netflix, Uber … all dominant players in their industry. What if the secret to their success is just that they were all willing...
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06 2025 February
Bad Bunny Celebrates Puerto Rico and His Heritage by Creating Exclusive Experience
The first nine shows of Puerto Rican rapper Bad Bunny’s upcoming summer tour are sold out. That’s not particularly surprising. The interesting thing about them...
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30 2025 January
The No Book: An Inside Look at Tim Ferriss’s New Book (and How He Protects His Time)
In case you’re not familiar with author Tim Ferriss, here’s a crazy fact about him: If he’s in a time when he isn’t checking email...
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08 2024 November
The One Marketing Change That Could Help Save Journalism
The survival of journalism and a free press largely depends on all of our willingness to fund it. One overlooked element of this issue is...
Read Now15 2024 October
The Non-Obvious Book of the Week: VIDEO: Three Things That Make My New Book Non-Obvious Thinking Different …
Buy on Amazon Buy on Bookshop.org About the Non-Obvious Book Selection of the Week: Every week I will be featuring a new “non-obvious” book selection...
Read Now27 2024 September
This Chatbot Could Actually Change Minds … Using Facts?!
The prevailing wisdom about human behaviors and beliefs today is that facts are not persuasive in changing minds or shifting beliefs. Usually, it’s true. That’s...
Read Now09 2024 August
Best & Worst Marketing Ideas from the Paris 2024 Olympic Games
It’s time for another review of the best and worst of the Olympic Games marketing. This isn’t a complete list but some of my initial...
Read Now07 2024 June
Share One Word to Get Featured on the Back Cover of My New Book!
On September 10th, my new book will hit bookstores (preorder link) but right now, we are launching our one-word book review program and chance to...
Read Now11 2024 March
The First (And Maybe Last) Song Ever Released as a Slice of Pizza
If you think sales of music in a physical format like a CD are dead, this new single released as a slice of pizza might...
Read Now28 2023 August
How Accessibility Is Getting More Tactile, Innovative … and Normal
Technology was supposed to make the entire world more accessible. It still can, but sometimes it seems that progress has stalled. This past month, the MIT...
Read Now30 2022 December
The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)
Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.
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