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post thumbnail for A Lesson In Marketing Strategy From the Cheetos Shape Hunt

19 2025 June

A Lesson In Marketing Strategy From the Cheetos Shape Hunt

Searching for Cheetos that are shaped like anything is a fairly idiotic way to spend your time. It’s also surprisingly popular despite its idiocy. The...

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post thumbnail for The Non-Obvious Book of the Week: Always Eat Left-Handed … And Other Secrets for Killing It at Work and in Real Life by Rohit Bhargava

27 2025 May

The Non-Obvious Book of the Week: Always Eat Left-Handed … And Other Secrets for Killing It at Work and in Real Life by Rohit Bhargava

Back in 2013, I wrote a career and life advice book. It was my third book and before I really understood what it took to...

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post thumbnail for The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)

30 2022 December

The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)

Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.

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post thumbnail for Tom “Marketoonist” Fishburne on How Humor Can Inspire Change | Non-Obvious Insights Show

01 2020 October

post thumbnail for Trader Joe’s and the Slow Death of Brand Personality

22 2020 July

Trader Joe’s and the Slow Death of Brand Personality

Update – Two weeks after this post was originally published, Trader Joe’s issued a new statement sharing that they do not consider these brand names...

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post thumbnail for 4 Big Trends From The 2019 Super Bowl Ads That Explain Our Culture

04 2019 February

4 Big Trends From The 2019 Super Bowl Ads That Explain Our Culture

The best part of the Super Bowl experience is always the advertising. That was particularly true this year thanks to another joyless victory by the...

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post thumbnail for Why More Millennials Are Uncovering Their Tattoos At Work

20 2018 August

Why More Millennials Are Uncovering Their Tattoos At Work

For the past several years the debate about tattoos at work has gone back and forth between those who think a tattoo is taboo in the...

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post thumbnail for Victorinox and How To Use Powerfully Ordinary Videos For Marketing

10 2018 August

Victorinox and How To Use Powerfully Ordinary Videos For Marketing

One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told...

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post thumbnail for What British Grocery Chains Can Teach Us About Delivering Retail With Empathy

03 2018 August

What British Grocery Chains Can Teach Us About Delivering Retail With Empathy

British supermarkets are quickly becoming the unexpected pioneers in adding more empathy into retail. In January, Tesco introduced a “slow checkout line” for customers who...

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post thumbnail for Cadbury Is The First Brand To Get Banned From Advertising To Kids

09 2018 July

Cadbury Is The First Brand To Get Banned From Advertising To Kids

Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.

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post thumbnail for How To Reinvent A Brand: Lessons From Kodak, Blackberry and Crayola

11 2018 June

How To Reinvent A Brand: Lessons From Kodak, Blackberry and Crayola

This week Crayola branched out in a new direction by launching its own line of colorful beauty products. In the same week, Blackberry continued their...

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post thumbnail for Why Everyone Wants To Sell Everything As A Subscription

05 2018 June

Why Everyone Wants To Sell Everything As A Subscription

This week AirFrance became one of the first airlines to experiment with subscription pricing by announcing a new pre-paid travel product called Le Pass which...

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post thumbnail for How To Sue A Robot And What The TED Conference Is Really Like

23 2018 April

How To Sue A Robot And What The TED Conference Is Really Like

Should technology be a source for hope or fear? That was the question that seemed to emerge this week as I read several stories offering...

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