One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told to do in school but often forget. This brand video from Victorinox is a twelve minute journey behind the scenes into how their iconic Swiss Army Knives are made. The video, now a few years old, is boring, matter of fact and is too long … but it is also a great reminder that sometimes just showing what you do behind the scenes is interesting enough to be a way to engage your customers.
My New Book
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of nine books.