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Victorinox and How To Use Powerfully Ordinary Videos For Marketing

One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told to do in school but often forget. This brand video from Victorinox is a twelve minute journey behind the scenes into how their iconic Swiss Army Knives are made. The video, now a few years old, is boring, matter of fact and is too long … but it is also a great reminder that sometimes just showing what you do behind the scenes is interesting enough to be a way to engage your customers.

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Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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