Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

The Non-Obvious Insights Show – Episode #234

The show where we curate the most interesting and underappreciated stories of the week. On this week’s episode, we’ll be talking about Gucci’s $10,000 virtual dress, the return of the NFL and the entertaining future of fundraising and much more! Stories in this week’s episode: https://time.com/5881265/story-behind-time-new-american-revolution-cover/ https://adage.com/article/sports/fantasy-football-leagues-and-advertisers-vie-attract-fans-and-each-other/2277136 https://adage.com/article/cmo-strategy/week-ahead-nfl-season-kicks-and-adcolor-goes-virtual/2278711 https://www.fastcompany.com/90546878/would-you-spend-10000-on-a-virtual-dress-gucci-is-betting-on-it https://blogs.microsoft.com/on-the-issues/2020/09/01/disinformation-deepfakes-newsguard-video-authenticator/ https://thewalrus.ca/how-algorithms-are-changing-what-we-read-online/ https://www.anthropology-news.org/index.php/2020/07/15/articulating-anthropologys-value-to-business/ https://www.fastcompany.com/90544916/selena-gomezs-new-beauty-brand-wants-you-to-know-you-dont-need-makeup https://www.nytimes.com/2020/09/05/opinion/sunday/coronavirus-college-admissions.html https://www.nea.org/advocating-for-change/new-from-nea/how-innovative-educators-are-engaging-students-online … Read more

The Non-Obvious Insights Show – Episode #233

This week’s stories will include desperate airlines selling in-flight meals online, the LA Olympic committee’s brilliantly inclusive new logo, how to use stupidity to get a promotion, a conversation with Silicon Valley’s last ethical thinker and how a Japanese rock star and Lady Gaga are showing us the future of virtual performances. This Week’s Stories: … Read more

Branding Lessons From the Shady History of the Oreo Cookie

I love a good branding story and the history of the Oreo cookie has plenty of fascinating hooks. The story starts with two feuding brothers, Joseph and Jacob Loose, who ran competing bakeries that came up with two cookies that were essentially the same: the Hydrox and the Oreo. For years the Hydrox dominated, until the 1950s when … Read more

Coca-Cola Imagines the Future of Refreshment with “Coca-Cola Coffee”

I spent four years in a place that acclimatizes you to believe there is nothing strange about having a Diet Coke for Breakfast. I’m speaking, of course, of my time living in Atlanta doing an Undergraduate degree at Emory University which is sometimes known, thanks to it’s large endowment from the brand, as “Coca-Cola University.” … Read more

Trader Joe’s and the Slow Death of Brand Personality

Update – Two weeks after this post was originally published, Trader Joe’s issued a new statement sharing that they do not consider these brand names to be racist and instead will be keeping them intact.  I believe brands should act in human ways and have a personality. In fact, I wrote a book on it … Read more

6 Marketing Lessons From Ed Sheeran

There is a moment during a show at the Austin City Limits where Ed Sheeran finally starts to perform his biggest hit at the time: Shape of You. About 10 seconds into the performance, he breaks a guitar string. Watching what he does next is a master class in stage presence, preparation and perhaps the … Read more

The Real Reason Influencers Make So Much Money

Everyone wants to be an online influencer, because it seems to pay well, but who is really benefiting? This article from the USA Today actually takes the unusual step of trying to reverse engineer a “rate” for influence and ended up with an estimate of “up to $100 for every 10,000 followers per sponsored post.” The amount … Read more

Why No Branding May Be The Next Marketing Trend

Last summer comedian and actress Mindy Kaling did a series of ads for McDonald’s with a curious omission – she never mentioned the brand. Instead, they would use phrases like “the place where Coke tastes so good” to allude to the brand. It was an interesting strategy and turned a few eyebrows. This week, Heineken launched an entire … Read more

Can Kellogg’s Reinvent Froot Loops As A Lifestyle Brand?

Fruit Loops

I remember last year I was walking past some trendy retail stores in NY and I saw a few handbags with the Pan Am logo. Apparently there is a whole historical foundation and store featuring all kinds of retro products like t-shirts and travel kits. The airline may have died but the brand is alive. I … Read more

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message