15 2025 December
The Recent Chanel Subway Show Is Typically Unapproachable, But Masterful Storytelling
The theatricality was on full display for Chanel’s annual Métiers d’Art show as they took over a decommissioned New York Subway station subway station beneath Bowery on...
Read Now05 2025 December
The 2025 Non-Obvious Holiday Gift Guide
Today we continue with my annual Non-Obvious Holiday Gift Guide, featuring a few products that caught my eye throughout the past year. 9. Lego Star...
Read Now31 2025 October
All Online Outrage Is Fake
Remember the “outrage” generated online by the revised logo for Cracker Barrel restaurant? According to a new piece this week from the WSJ, much of...
Read Now08 2025 October
What You Can Learn About Marketing from Flavored Vodkas
I accidentally tried Smirnoff’s Spicy Tamarind Vodka. It was a gift from a friend, and I didn’t have high hopes. It was more of a...
Read Now02 2025 October
The Swedish Perfume That You Pay for with Your Time in Nature
Deep in the Småland woods of Sweden, there is a “forest-based perfumery” where perfume brand Koyia invites customers to “pay” by spending 599 seconds being...
Read Now24 2025 September
The Tuna Cans Film Festival: A Perfect Throwback Marketing Strategy?
Would you make a movie about a can of tuna? Inspired by the Cannes Film Festival, Bumble Bee launched the Tuna Cans Film Festival – a search...
Read Now10 2025 September
An Advertising Campaign That Could Actually Make You Happier
You should go out and have a beer. And just in case you need a bit of encouragement, Heineken wants you to go and have...
Read Now28 2025 August
Of Course, the Cracker Barrel Logo “Backlash” Was Planned … And It Worked Perfectly
Cracker Barrel announced they were ditching their old logo for a forgettable generic new one. The news got people to pay attention. Lots of them...
Read Now28 2025 July
How AI Is Exposing the Idiocy of Influencer Marketing
Recently, an AI generated influencer went viral at Wimbledon. She wasn’t the first, but there was a firestorm of stories about how she is the...
Read Now18 2025 July
7 Tips for Making Your Website Non-Obvious (and Interesting)
Updating a website is one of my least favorite things to do as an entrepreneur. It just takes so much time. But if you’ve ever...
Read Now19 2025 June
A Lesson In Marketing Strategy From the Cheetos Shape Hunt
Searching for Cheetos that are shaped like anything is a fairly idiotic way to spend your time. It’s also surprisingly popular despite its idiocy. The...
Read Now23 2025 May
Useless Rebranding and the Underappreciated Marketing Strategy of Doing Nothing
HBO rebranded to HBO Max, and then to Max … and now back to HBO Max. Meanwhile Google is losing their longstanding “I’m Feeling Lucky”...
Read Now02 2025 May
Why the Nike Backlash May Be Just the Beginning
When Jennifer and I wrote Beyond Diversity, one of the first things we talked about was blind spots. We knew that there would be things we...
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