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In a world where we spend a lot of time worry about disruptions that we can’t see coming, this whole week should be a reminder that there are some disruptions we clearly know are coming. So when they do happen, being unprepared is no one’s fault but your own.
I really wish I was in the room when they presented the insight behind this campaign to Hasbro. It’s bold, clever and deep in a way you don’t expect marketing to be.
Clippy’s newfound popularity seems to reflect a hunger for the good old times when assistants might be annoying, but were also easily switched off and lived without. Unlike the ubiquitous voice assistants of today.
The show where we curate the most interesting and underappreciated stories of the week. On this week’s episode, we’ll be talking about Gucci’s $10,000 virtual dress, the return of the NFL and the entertaining future of fundraising and much more! Stories in this week’s episode: https://time.com/5881265/story-behind-time-new-american-revolution-cover/ https://adage.com/article/sports/fantasy-football-leagues-and-advertisers-vie-attract-fans-and-each-other/2277136 https://adage.com/article/cmo-strategy/week-ahead-nfl-season-kicks-and-adcolor-goes-virtual/2278711 https://www.fastcompany.com/90546878/would-you-spend-10000-on-a-virtual-dress-gucci-is-betting-on-it https://blogs.microsoft.com/on-the-issues/2020/09/01/disinformation-deepfakes-newsguard-video-authenticator/ https://thewalrus.ca/how-algorithms-are-changing-what-we-read-online/ https://www.anthropology-news.org/index.php/2020/07/15/articulating-anthropologys-value-to-business/ https://www.fastcompany.com/90544916/selena-gomezs-new-beauty-brand-wants-you-to-know-you-dont-need-makeup https://www.nytimes.com/2020/09/05/opinion/sunday/coronavirus-college-admissions.html https://www.nea.org/advocating-for-change/new-from-nea/how-innovative-educators-are-engaging-students-online … Read more
This week’s stories will include desperate airlines selling in-flight meals online, the LA Olympic committee’s brilliantly inclusive new logo, how to use stupidity to get a promotion, a conversation with Silicon Valley’s last ethical thinker and how a Japanese rock star and Lady Gaga are showing us the future of virtual performances. This Week’s Stories: … Read more
I love a good branding story and the history of the Oreo cookie has plenty of fascinating hooks. The story starts with two feuding brothers, Joseph and Jacob Loose, who ran competing bakeries that came up with two cookies that were essentially the same: the Hydrox and the Oreo. For years the Hydrox dominated, until the 1950s when … Read more
I spent four years in a place that acclimatizes you to believe there is nothing strange about having a Diet Coke for Breakfast. I’m speaking, of course, of my time living in Atlanta doing an Undergraduate degree at Emory University which is sometimes known, thanks to it’s large endowment from the brand, as “Coca-Cola University.” … Read more
Update – Two weeks after this post was originally published, Trader Joe’s issued a new statement sharing that they do not consider these brand names to be racist and instead will be keeping them intact. I believe brands should act in human ways and have a personality. In fact, I wrote a book on it … Read more
There is a moment during a show at the Austin City Limits where Ed Sheeran finally starts to perform his biggest hit at the time: Shape of You. About 10 seconds into the performance, he breaks a guitar string. Watching what he does next is a master class in stage presence, preparation and perhaps the … Read more
Non-Obvious is my #1 Wall Street Journal bestselling book about how to see what others miss and anticipate the future.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.
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Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
