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The New Luxury Airline for Dogs Called BarkAir Is Not a Joke, It’s a Brilliant Marketing Stunt

First Class Dog

Apparently it has been a dream of dogfood subscription brand BarkBox for more than a decade to create an airline dedicated to flying dogs and their human companions around the world. Now they are making it a reality through a partnership with private jet charter company Talon Air and the way they are doing it is … Read more

Meet Tupperware: The Slowing Fading Brand That Should Have Won the Nostalgia Trend

Meet-Tupperware-The-Slowing-Fading-Brand-That-Should-Have-Won-The-Nostalgia-Trend

Tupperware parties were a thing; once so iconic that they symbolized an entire cultural movement of work-from-home (mostly) female entrepreneurs in a time when opportunities for women to run and own their own businesses were rare. Today the company is in rapid decline and the public shift away from plastic food containers is only one reason for it. A … Read more

Harper Collins Identifies Eco-Friendly Fonts to Save Thousands of Trees and Reduce Paper Usage

Harper Collins identifies Eco-Friendly Font

Every few months there are new sustainability stories of the world’s largest brands trying to create less wasteful packaging. Coca-Cola announced a new lighter bottle design this week and a few months ago began a trial shipping label-free bottles of Sprite. These types of initiatives are common in the packaged food industry, but what if other industries could greenlight … Read more

Why the Key to Bringing Traditional Medicine Back Might Be Better Branding

Why The Key To Bringing Traditional Medicine Back Might Be Better Branding

Yes, this headline and the article it references are a conclusion that only a marketer could make. But it does have a point about how people react to beautiful branding in the health and wellness space. Mari Acupuncture Clinic engaged an agency to reimagine all their branding the result is absolutely stunning. It is easy to imagine a … Read more

Super Bowl Marketing Recap: The Best, Worst and Almost Ok Ads From The Big Game

State-Farm_Like-a-Good-Neighbaaa

This year’s Super Bowl Ads cost $7 million – and most are being rated today based on their entertainment value. Not exactly the metric I would pick. Instead, I always look at the year’s ads based on the marketing strategy and whether the creative the team used actually delivered on what they might have hoped … Read more

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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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