As Featured In:
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Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.
Last year Sri Lankan President Gotabaya Rajapaksa banned the usage of agrochemicals by local farmers in an attempt to become the first country with 100% organic agriculture. On the surface, the move seems like a perfect example of visionary leadership. Just over a year later, it is being declared a failed experiment. The “catastrophically wrong” initiative … Read more
If you are a professional woman, do you identify with this idea of “leaning in” as the right way to build your career, or do you feel that this expectation that it is your responsibility to assert yourself underestimates the cultural and institutional barriers that stand in your way?
I’m just a few days away from my oldest son graduating from high school, and so I’ve been thinking a lot about graduation advice. A few years ago, I recorded a series of videos for Georgetown University sharing some of my best advice for grads inspired by my book Always Eat Left Handed. As I rewatched the … Read more
This is not a good day to watch the news. As the votes get cast and counted throughout the United States, it is hard for most of us to resist the temptation to tune into the constant “breaking news” as media pundits engage in minute by minute mostly irrelevant guesswork about who is surging ahead … Read more
Over the past two weeks, I actively watched both the Republican and Democratic Political Conventions and actively ignored the mostly useless commentary from cable news political pundits. My aim was to hear and experience the original talks and segments from both conventions without the biased real-time analysis. I was watching not only the live and … Read more
Hollywood and just about any other creative industry is filled with success stories of people to took big risks to find that “performance of a lifetime.” To some degree, these are what make awards like the Oscars so watchable. That actor who lost (or gained) 50 pounds in service of a great role, or the … Read more
We are tired of Zoom. It’s not just Zoom, but the idea of being on video all day that is straining our relationship with the same video technology that once seemed like it might offer us a salvation from the isolation of working remotely. The fatigue is predictable, and growing. There are also some several … Read more
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more
Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of trends. Beyond using those books to inspire how we see the world, we also select our favorites each year to feature as part of the Non-Obvious Book Awards program. For … Read more
Non-Obvious is my #1 Wall Street Journal bestselling book about how to see what others miss and anticipate the future.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.
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Rohit is the author of 9 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
