As Featured In:
AdAge
HBR
WSJ
This is not a good day to watch the news. As the votes get cast and counted throughout the United States, it is hard for most of us to resist the temptation to tune into the constant “breaking news” as media pundits engage in minute by minute mostly irrelevant guesswork about who is surging ahead … Read more
Over the past two weeks, I actively watched both the Republican and Democratic Political Conventions and actively ignored the mostly useless commentary from cable news political pundits. My aim was to hear and experience the original talks and segments from both conventions without the biased real-time analysis. I was watching not only the live and … Read more
Hollywood and just about any other creative industry is filled with success stories of people to took big risks to find that “performance of a lifetime.” To some degree, these are what make awards like the Oscars so watchable. That actor who lost (or gained) 50 pounds in service of a great role, or the … Read more
We are tired of Zoom. It’s not just Zoom, but the idea of being on video all day that is straining our relationship with the same video technology that once seemed like it might offer us a salvation from the isolation of working remotely. The fatigue is predictable, and growing. There are also some several … Read more
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more
Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of trends. Beyond using those books to inspire how we see the world, we also select our favorites each year to feature as part of the Non-Obvious Book Awards program. For … Read more
Toby Flenderson is not a popular guy. A few years when I spoke at a previous SHRM event, Toby was one factor in a palpable sense of extreme frustration I felt from many of the people in my audience. The Office was still on the air and Toby (the HR character on the show) cast … Read more
Back when I worked in the agency world, I remember the angst every time an unreasonable demand came in from a client without a “proper” brief. Rather than try to change this sad reality of last minute requests (or complain about it behind the client’s back), “The Backscratchers” agency have created a model that embraces … Read more
After two years of studying 180 teams with the intent of finding why some achieve game changing success while others fail, Google recently shared some of their findings. The key, it turns out, comes down to five qualities: Dependability, Structure and Clarity, Meaning, Impact, and Psychological Safety. The last point is perhaps the most interesting, … Read more
The tenure of most Chief Marketing Officers is woefully short, but this fact is often dismissed as a symptom of changing leadership or sometimes ineffective results. New research points to the fact that CMOs often suffer from vaguely defined job responsibilities and confusion between whether more strategic thinking or focus on commercialization (or a hybrid) … Read more
Non-Obvious is my Wall Street Journal bestselling trend series about learning to use the power of curation to transform your business and predict the future.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company, and the author of six best selling business books including the Wall Street Journal best seller Non-Obvious.
Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.
Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.
He loves the Olympics, actively hates cauliflower and is a proud dad of boys.
For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
