Skip to Main Content

Strategy & Planning

post thumbnail for The Secret of Startup Success Might Be Who Is Willing to Lose Money the Longest

19 2025 February

The Secret of Startup Success Might Be Who Is Willing to Lose Money the Longest

Amazon, Spotify, Netflix, Uber … all dominant players in their industry. What if the secret to their success is just that they were all willing...

Read Now
post thumbnail for Detroit Rides “Post Bankruptcy Energy” To Become America’s Most Unlikely Boomtown, According to WSJ

25 2024 April

Detroit Rides “Post Bankruptcy Energy” To Become America’s Most Unlikely Boomtown, According to WSJ

About ten years ago, no one would have said the city of Detroit would be sitting at the perfect crossroads of multiple urban trends. Around...

Read Now
post thumbnail for Why the Key to Bringing Traditional Medicine Back Might Be Better Branding

14 2024 March

Why the Key to Bringing Traditional Medicine Back Might Be Better Branding

Yes, this headline and the article it references are a conclusion that only a marketer could make. But it does have a point about how people react...

Read Now
post thumbnail for The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)

30 2022 December

The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)

Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.

Read Now
post thumbnail for Why Are We So Unprepared For Predictable Things?

15 2022 September

Why Are We So Unprepared For Predictable Things?

In a world where we spend a lot of time worry about disruptions that we can't see coming, this whole week should be a reminder that there are some disruptions we clearly know are coming. So when they do happen, being unprepared is no one's fault but your own.

Read Now
post thumbnail for Monopoly Makes Kids Angry, For Their Own Good

13 2022 September

Monopoly Makes Kids Angry, For Their Own Good

I really wish I was in the room when they presented the insight behind this campaign to Hasbro. It's bold, clever and deep in a way you don't expect marketing to be.

Read Now
post thumbnail for How Afrofuturists Think Different and Why the Questions They Ask Matter

17 2020 July

How Afrofuturists Think Different and Why the Questions They Ask Matter

“Futurists labor over questions about the nature of Android consciousness and empathy. Afrofuturists ask how race might be wired into Android consciousness and whether the...

Read Now
post thumbnail for 10 Futuristic Ideas Becoming Reality Faster Because Of COVID-19

30 2020 March

10 Futuristic Ideas Becoming Reality Faster Because Of COVID-19

For the past ten years I’ve been a collector of innovative ideas. When I write about them and interview the people behind them, I know...

Read Now
post thumbnail for The Best & Worst Of 2020 Super Bowl Marketing Strategy

03 2020 February

The Best & Worst Of 2020 Super Bowl Marketing Strategy

Can a Super Bowl ad that costs nearly $6 million be worth it? That’s a question worth debating if you’re in marketing, so let’s take...

Read Now
post thumbnail for 2020 Will Be The Year Of Bullsh*t. Here’s How To Survive …

02 2020 January

2020 Will Be The Year Of Bullsh*t. Here’s How To Survive …

This past weekend the Sunday Review from the New York Times declared the past ten years as the “Decade of Mistrust” and suggested that “Americans learned that...

Read Now
post thumbnail for 5 Non-Obvious Megatrends Changing Our World In 2020

26 2019 December

5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...

Read Now
post thumbnail for 6 Marketing Lessons From Ed Sheeran

12 2019 July

6 Marketing Lessons From Ed Sheeran

There is a moment during a show at the Austin City Limits where Ed Sheeran finally starts to perform his biggest hit at the time:...

Read Now
post thumbnail for The One Reason So Many Brand Pranks On April Fools Day Failed This Year

04 2019 April

The One Reason So Many Brand Pranks On April Fools Day Failed This Year

Why do some branded April Fools Day jokes work while others fall flat?

Read Now

Be More Interesting. Join over 25,000 readers and subscribe now!

+
+