“Throwing the Monopoly board across the room has the potential to strengthen your relationship with your family.” That’s the unusual insight at the heart of a new brand advertising campaign from Monopoly that showcases kids raging after a turn doesn’t go their way.
I really wish I was in the room when they presented the insight behind this campaign to Hasbro. It’s bold, clever and deep in a way you don’t expect marketing to be. If it hasn’t already, this is sure to win some industry awards. And definitely make the Scrabble team jealous. I mean, for kids and adults alike, that’s a way more frustrating game than Monopoly ever was.
TRENDING CURRENTLY
- My 500th Blog Post – A Big Thank You »
- What Does Chacha Mean To You? (The Power Of A Name) »
- Is “Sludge” a Real Customer Service Tactic to Avoid Irate Customers? »
- An Important Lesson About Youth Culture from the Smithsonian Folklife Festival »
- Digg, the Internet’s Favorite Defunct Brand Is Coming Back »