The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Monopoly Makes Kids Angry, For Their Own Good

“Throwing the Monopoly board across the room has the potential to strengthen your relationship with your family.” That’s the unusual insight at the heart of a new brand advertising campaign from Monopoly that showcases kids raging after a turn doesn’t go their way.

I really wish I was in the room when they presented the insight behind this campaign to Hasbro. It’s bold, clever and deep in a way you don’t expect marketing to be. If it hasn’t already, this is sure to win some industry awards. And definitely make the Scrabble team jealous. I mean, for kids and adults alike, that’s a way more frustrating game than Monopoly ever was.

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message