The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

How Airbnb “Icons” Illustrate the Future of Immersive Entertainment

How Airbnb “Icons” Illustrate the Future of Immersive Entertainment

The future of entertainment will be driven by more immersive experiences. This week, there was a story about how the Meta Quest VR headset will be accessible by passengers on long haul flights. The possibilities to tie this into tourism, destinations and the overall travel experience are vast. Also this week, Airbnb has been getting some attention … Read more

The Invisibility Shield Can Help You Actually Disappear … Now Available on Kickstarter

Invisibility shield

Hiding during a game of paintball. Doing a magic trick. Avoiding detection by real-life spyware. These are just a few of the potential uses for a new invisibility shield 2.0 that’s taking pre-orders on Kickstarter right now. This “portable cloaking device” works by bending light around you. The more scientific explanation is “the lenses diffuse the ambient light that’s … Read more

AXA’s New Foresight Report Offers 100 Reasons to Love the Future

100-reasons-to-love-the-future-

There are plenty of futurists who will offer you a list of all the ways the world can go wrong, and things could be worse. Against that backdrop, this timely report from AXA Insurance’s foresight team offers 100 Reasons to Love the Future (PDF Download Link). The beautifully designed report covers everything from growing youth involvement in … Read more

A Rare Roundup of African Startups and Countries to Watch in 2024

A Rare Roundup Of African Startups and Countries To Watch In 2024

In the process of curating this newsletter every week, I read a lot of stories about startups and innovation. Hardly any feature case studies from the continent of Africa. The fact that African innovation is widely ignored probably isn’t much of a surprise to anyone who comes from that ecosystem … but it’s a fact … Read more

SXSW Sydney and a Sneak Peek at the Non-Obvious Podcast

SXSW Sydney 2023_Rohit Bhargava

Next week I’ll be back in Australia speaking at the international edition of SXSW in Sydney.
In addition to doing a Featured Session, I’ll be recording two episodes LIVE from the stage for my upcoming Non-Obvious Show podcast (launching later this year).

The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)

Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.

5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more

Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies

Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you to some of their newest authors in the process. The brand launched a chatbot that will ask you about your photo and then suggest a quote from one of their … Read more

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked … Read more

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message