The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Scent Camera Recreates Travel Smells and More Core77 Design Award Winners

For the 12th year, the Core 77 Design Awards have spanned 22 categories and showcased product, branding and conceptual ideas from students and professionals imagining solutions to global challenges. This year’s range of winners span from shape-shifting fabric concepts to speculative design of a dystopian capitalist future. The entire site and descriptions of winners is the very definition of a rabbit hole so beware of the full list of award winners as it can very quickly turn into a time-consuming diversion.

Clearly, I’m speaking from personal experience as I spent about an hour browsing all the ideas there. One that stood out for me, perhaps because I continue to be fascinated by the possibilities of saved scent-based memory, was the concept of a scent camera submitted by a student from Loughborough University. I love the idea of being able to buy a scent re-creation as a souvenir from a holiday destination and then use it in the future to recall your journey. If you do spend a bit of time browsing the rest of the winners, let me know what stood out for you too!

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact ROHIT

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!


About You

What Are You Contacting Us About*:

Your Message