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OCTOBER 10, 2023|ENVIRONMENT + SUSTAINABILITY


Welcome to Fat Bear Week, Which Is Exactly What It Sounds Like


Fat Bear Week 900x600

"Think of Fat Bear Week as a March Madness meets Nathan’s Famous Hot Dog Eating Contest." That's the way one article describes the annual habits of 12 brown bears in southwest Alaska’s remote Katmai National Park and Preserve who will spend the next week gorging on about 40 salmon a day as they prepare for their winter hibernation. You can watch their feasting in a live cam from Explore.org and there is even an entire competition bracket with matches between bears to see who can eat the most fish and become the "fattest bear."

It's a fun way to bring nature to life, spread more empathy for the future of these animals and provides a great learning aid for teachers. Based on the name alone, my money's on Electra. 

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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