16 2026 April
Four Brilliant Marketing Stories from the Coachella Festival
It’s the middle of the “consumer wonderland” of The Coachella Valley Music and Arts Festival, the desert experience drawing over 125,000 visitors annually across two...
Read Now30 2025 December
The Quantified Uselessness of the AI-Generated Year in Review
There’s a special kind of uselessness amplified by AI that’s probably surrounding you right now: the year in review. The idea wasn’t a bad one....
Read Now03 2025 July
Digg, the Internet’s Favorite Defunct Brand Is Coming Back
If you were around for the early days of the Internet, you might remember Digg. It was a collection of interesting stories that was so...
Read Now26 2024 December
The Biggest Question from the Influencer Suing Another Influencer for “Copying Her Vibe”
Two influencers meet at a fancy hotel in Austin to collaborate on some social media posts. That’s how the story started but it quickly goes...
Read Now24 2023 November
15 Non-Obvious Holiday Gifts To Buy This Black Friday
Today is Black Friday, a day that has earned a negative reputation as an unnecessary celebration of excess consumerism. Economists predict consumers will be in a bargain...
Read Now12 2023 January
Welcome to the Era of Co-Writing … With Artificial Intelligence
Whether you consider it dangerous or useful, the most likely use case for generative AI right now is as an automated tool to write faster (and perhaps better).
Read Now30 2022 December
The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)
Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.
Read Now30 2022 June
Magazines Create Empathy That Can Change the World. Here’s How To Save Them.
Unlike a lot of online content, the stories and images in magazines are usually professionally produced by real talented editors and creators. The long take they regularly offer is unique and their ability to select and publish stories that are timely without feeling outdated is a constant inspiration for me to try and do the same.
Read Now16 2022 June
How To Archive Yourself In the Digital Age
This article helped me consider the value of discarding that archive so I can move beyond the past version of myself that it commemorates. No doubt it is easier to become a better person when your past self isn't just a resurfaced tweet away.
Read Now09 2020 September
5 Reasons the Return of the NFL Is Such A Big Deal
The NFL is easily the most popular sport in America and the new season starts today. Despite mostly empty stadiums (except the ones in Ohio...
Read Now11 2020 August
Watch Netflix Content Faster or Slower on Your Mobile Device
I spend a lot of time writing my books. For Non-Obvious Megatrends, my team of editors and I went through fourteen rounds of editing and...
Read Now26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
Read Now18 2019 June
Why Powerpoint Isn’t The Problem (And It Never Was)
Powerpoint doesn’t deserve your contempt. The problem with Powerpoint is that many people abuse it or use it in lazy ways – and their presentations...
Read Now