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The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)

Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.

Magazines Create Empathy That Can Change the World. Here’s How To Save Them.

Unlike a lot of online content, the stories and images in magazines are usually professionally produced by real talented editors and creators. The long take they regularly offer is unique and their ability to select and publish stories that are timely without feeling outdated is a constant inspiration for me to try and do the same.

How To Archive Yourself In the Digital Age

This article helped me consider the value of discarding that archive so I can move beyond the past version of myself that it commemorates. No doubt it is easier to become a better person when your past self isn’t just a resurfaced tweet away.

Watch Netflix Content Faster or Slower on Your Mobile Device

I spend a lot of time writing my books. For Non-Obvious Megatrends, my team of editors and I went through fourteen rounds of editing and obsessed over every word in every section to share the insights as succinctly as possible without losing the nuance of all the research we had amassed from ten years of … Read more

5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more

Why Powerpoint Isn’t The Problem (And It Never Was)

Powerpoint doesn’t deserve your contempt. The problem with Powerpoint is that many people abuse it or use it in lazy ways – and their presentations (and audiences) suffer. This week Microsoft announced they are adding a bunch of new features, including AI-enabled presentation coaching that will make suggestions to help you get rid of those … Read more

How The Non-Obvious Trend Of “RetroTrust” Started Taking Off

One of the most popular trends from this year’s edition of Non-Obvious was a trend I called RetroTrust – the idea that we trust in brands and experiences from our past. Since I wrote the chapter, I am discovering new examples of the trend in real life all the time. Last week I told the … Read more

The Real Reason Influencers Make So Much Money

Everyone wants to be an online influencer, because it seems to pay well, but who is really benefiting? This article from the USA Today actually takes the unusual step of trying to reverse engineer a “rate” for influence and ended up with an estimate of “up to $100 for every 10,000 followers per sponsored post.” The amount … Read more

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#1 WSJ & USA Today Bestselling Author

Rohit is the author of 9 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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