The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Why the Titan Submersible Sub Tragedy Is One We Can’t Look Away From

Why the Titan Submersible Sub Tragedy Is One We Can’t Look Away From

It has been nearly a year since the OceanGate Titan submersible submarine imploded, killing its five passengers which included Stockton Rush, CEO of OceanGate. The details that emerged in the aftermath of the disaster painted a tale of overconfidence, ill-advised cost-cutting and plenty of ignored warning signs and safety messages. This week WIRED magazine published a … Read more

Can Seaweed Mining Become the Next Billion Dollar Industry?

Can Seaweed Mining Become the Next Billion Dollar Industry

A tiny branch of the US Department of Energy focused on high-risk projects just awarded $5 million dollars to three startup ventures that are each independently “investigating whether seaweed can serve as a practical source of critical materials, such as platinum and rhodium, as well as rare earth elements, including neodymium, lanthanum, yttrium, and dysprosium.”  … Read more

The Minus Chair Saves the Earth by Cutting Down More Trees?

The Minus Chair

What if you could design furniture that captures more carbon than it emits? That’s the vision behind the Minus Chair, a design award winning new product from Norwegian brand Minus that is rethinking furniture design and selling. Trees only absorb carbon as they grow to maturity. After that, as they deteriorate, they release that carbon back into … Read more

Flushless Toilets, Plastic Reuse, and More Ideas From the 2023 Venice Architecture Biennale

Flushless Toilets and more ideas from 2023 Venice Architecture Biennale

Imagine a toilet that never needs to be flushed. Arid desert land converted into abundant living spaces. Plastic yellow gallon oil containers upcycled into chairs and houses. These are just a few of the dozens of ideas from across the world that are on display right now at the Venice Architecture Biennale 2023 Show which will be open … Read more

How the Liquid Tree Might Be a Game-Changer for Urban Air Pollution

Liquid tree

“We are not trying to replace trees. We are trying to replace benches.” That’s the clever pitch of a project imagined and created by Serbian scientist Dr. Ivan Spasojevic who invented an urban photo-bioreactor called a “Liquid Tree” which uses a combination of water and microalgae to produce pure oxygen through the process of photosynthesis. As Dr. … Read more

How Coldplay Is Redefining What Sustainability Means for Music Concerts

What if a music concert was created with sustainability as a priority? Coldplay is showcasing just how significant a difference this could make in their new Sustainability Update from their Music of the Spheres World Tour. Their ambitious goal was to “cut the tour’s direct emissions by more than 50%” and in reviewing the June 2023 Sustainability Update … Read more

The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)

Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.

Should We Bring Extinct Animals Back To Life?

Humanity may be close to having the power to bring back extinct species. They are calling it “de-extinction” and the company behind the effort, Colossal Biosciences, is known for speaking ambitiously about solving the “colossal” problem of extinction by bringing back animals such as the Wooly Mammoth within 5 years.  Of course, the natural Jurassic Parkian question … Read more

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!


About You

What Are You Contacting Us About*:

Your Message