10 2025 March
How a Pharma Ad Ban Could Shift the Landscape of Television Advertising
The advertising industry is anxiously awaiting potential news that newly appointed HHS Secretary Robert F. Kennedy Jr. who started his term by single-handedly bringing the...
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01 2024 October
The Non-Obvious Book of the Week: “Dead Wrong” by Dr. Geeta Nayyar
For every new video we see on social media about a miracle remedy, there’s a medical professional who is generally suffering in silence watching the...
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23 2024 September
UK Non-Profit Ties Baby Slings on Statues to Fight for Paternity Leave
Across London this week, people have been encountering an unusual sight. Statues of famous men are adorned with wraparound baby carriers filled with dolls. The exhibits...
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17 2024 September
This Yogurt Brand Will Pay You $1000 To Stay Off Social Media Until After the Election Is Over
How will you avoid the toxic conversations that often come along with an election cycle? It might start with avoiding social media altogether. Yogurt brand Stonyfield...
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20 2024 June
Psychedelic Treatment for PTSD Sees a Setback with FDA Rejection
Despite years of promising results with using psychedelic treatments to help people with conditions such as depression or PTSD, the treatment finally saw its day...
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17 2024 April
What If There Is No Loneliness Epidemic?
An epidemic suggests that something is spreading over a short period of time and is worse right now than it was in the past. By...
Read Now21 2024 March
If Anyone Can Explain The “Weight Loss Revolution” … It Might Be Oprah
The “meta-narrative” of Oprah’s legendary media career has been her weight loss and body image. As a result, she may be the perfect ambassador to...
Read Now14 2024 March
Why the Key to Bringing Traditional Medicine Back Might Be Better Branding
Yes, this headline and the article it references are a conclusion that only a marketer could make. But it does have a point about how people react...
Read Now27 2024 January
Genomic Nutrition Is Coming and It’s Going to Be Popular
The promise is simple and appealing. Get your genetics tested so that you can optimize the food you eat based on your unique needs. Personalized...
Read Now12 2023 October
How “Blamevertising” Explains The Modern American Healthcare Crisis
The industry trade group that represents the Pharma industry (PhRMA) is running a series of attack ads on “middlemen” – blaming Pharmacy Benefit Managers (PBMs)...
Read Now03 2023 October
The Man Who Thinks He Can Live Forever
Bryan Johnson is technically 46 years old, but his biological age is eighteen. The life he leads to maintain this statistic has all the joy...
Read Now16 2023 September
“Brotox” and the Men’s Cosmetic Procedure Boom
The cheek implant was the fastest-growing men’s aesthetic procedure this past year, according to the American Society of Plastic Surgeons. This so-called boom in “brotox” procedures,...
Read Now14 2023 September
7-Eleven Japan Tests Palm Scanner to Check If You Are Eating Veggies
Radar speed scanners slow down drivers by showing them how fast they are going. The awareness creates the behavior change. Could the same idea shift how...
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