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Genomic Nutrition Is Coming and It’s Going to Be Popular

Genomic Nutrition Is Coming and It's Going to Be Popular

The promise is simple and appealing. Get your genetics tested so that you can optimize the food you eat based on your unique needs. Personalized nutrition is already a billion-dollar industry without much actual personalized science behind it. Imagine what will happen when the genomics start catching up. An early initiative hoping to pave a … Read more

How “Blamevertising” Explains The Modern American Healthcare Crisis

blamevertising

The industry trade group that represents the Pharma industry (PhRMA) is running a series of attack ads on “middlemen” – blaming Pharmacy Benefit Managers (PBMs) for high drug prices, suggesting they are making record profits by pocketing the discounts they are supposed to negotiate on behalf of patients. In response, the Pharmaceutical Care Management Association … Read more

“Brotox” and the Men’s Cosmetic Procedure Boom

The cheek implant was the fastest-growing men’s aesthetic procedure this past year, according to the American Society of Plastic Surgeons. This so-called boom in “brotox” procedures, which includes everything from lip augmentations to butt lifts, is evidence of a growing willingness and social acceptance among men to consider undergoing beauty procedures. It may also be an … Read more

7-Eleven Japan Tests Palm Scanner to Check If You Are Eating Veggies

Radar speed scanners slow down drivers by showing them how fast they are going. The awareness creates the behavior change. Could the same idea shift how we eat? In Japan, 7-Eleven is testing a Vege-Check palm scanner that “uses reflection spectroscopy to measure carotenoid levels in a person’s skin.” These are the biomarkers that can estimate the amount of … Read more

The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)

Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.

5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more

Is the Body Positive Movement Really A Good Thing?

Today there are plenty of examples of campaigns to help people become comfortable with their own bodies. Yet some have criticized this body positive movement as perhaps keeping people from admitting they are obese. One Newsweek article worried that people may use it as an excuse to justify their weight. This movement has also gone far beyond only body … Read more

The Loneliness Industry and the World’s Saddest Product

holographic wife

About a year and a half ago, a Japanese company called Gatebox released a depressing preview video of a new AI powered “Holographic Wife” that would offer lonely young Japanese salarymen companionship at home. The character is based on anime and stand about 8 inches tall inside a glass box. This week the company finally released their actual … Read more

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#1 WSJ & USA Today Bestselling Author

Rohit is the author of 9 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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