The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

“Brotox” and the Men’s Cosmetic Procedure Boom

The cheek implant was the fastest-growing men’s aesthetic procedure this past year, according to the American Society of Plastic Surgeons. This so-called boom in “brotox” procedures, which includes everything from lip augmentations to butt lifts, is evidence of a growing willingness and social acceptance among men to consider undergoing beauty procedures.

It may also be an example of how the beauty industry “reached a point of total saturation when it comes to making women feel insecure about their appearance,” as The Guardian suggested, so now they are turning to men. That’s seeing this trend through a cynical lens.

A more empathetic perspective could be to accept that men too can now turn to cosmetic procedures as a way to bolster their self-confidence. It’s easy to criticize someone for going under the knife. And maybe easier to ridicule the men who do it. But if a medical procedure can dramatically improve someone’s sense of self, none of them deserve to be criticized for their choice to do it. 


The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact ROHIT

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!


About You

What Are You Contacting Us About*:

Your Message