The Future Normal
How We Will Live, Work and Thrive In The Next Decade
Making outlandish predictions about the future is easy. Predicting the future normal is far harder.
For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of the future, leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. Whether donning full body haptic suits, testing generative AI (ChatGPT) or sampling cultivated meat, their research has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of humanity’s future. Along the way, they also tackle some of the biggest ethical and societal questions raised by all this progress. These are the stories of the future normal, and they are coming sooner than you think.
Coming soon!
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What Our Readers are Saying
“A non-bullshit, compelling and idea-packed navigation tool.”
DAVID ROWAN,
Founding editor-in-chief WIRED UK, author Non-Bullshit Innovation
“The Future Normal will simultaneously open your eyes and expand your mind.”
DANIEL H. PINK,
1 New York Times bestselling author of Drive, When, and The Power of Regret
“A fun and insightful read.”
FRANCESCA GINO,
author of Rebel Talent and Professor at Harvard Business School
“Immensely helpful and insightful.”
MARTIN LINDSTROM,
Author of Buyology and The Ministry of Common Sense
“A testament to the sheer power of human ingenuity in a tone that is both comforting and accessible.”
SONALIE FIGUEIRAS,
Founder, Green Queen
“Essential reading for any one wondering about what’s next.”
BEN PAGE,
CEO, IPSOS
“Fascinating insights from the world’s most forward-thinking individuals and companies.”
HUGH FORREST,
SXSW | Co-President and Chief Programming Officer
“The Future Normal will help any leader prepare for the decade to come.”
BETH COMSTOCK,
Author, Imagine It Forward and Former Vice Chair, Ge
“An important book which brims with optimism, imagination and practical ideas.”
JULIA HOBSBAWM,
Author of The Nowhere Office
“Thought-provoking concepts and scenarios.”
ANNELIESE OLSON,
Former Senior Vice President, Hewlett Packard
“Really smart, and more importantly, really useful.”
MARK CURTIS,
Head of Innovation, Accenture Song
“Open this book and you see the trends that will shape your future.”
NILS MüLLER,
CEO & Founder TRENDONE
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#1 WSJ & USA Today Bestselling Author
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.