As Featured In:
Webby
AdAge
HBR
WSJ
Unlike a lot of online content, the stories and images in magazines are usually professionally produced by real talented editors and creators. The long take they regularly offer is unique and their ability to select and publish stories that are timely without feeling outdated is a constant inspiration for me to try and do the same.
Many young city dwellers left their apartments to move back home with parents when Covid-19 shut down everything. For most, that meant moving back into their childhood rooms, and having a unique forced opportunity to make peace with their own younger selves. This NY Times article explores how many are treating it as a chance … Read more
For the past ten years I’ve been a collector of innovative ideas. When I write about them and interview the people behind them, I know they are far ahead of their industry. Over the past month as our entire culture has been upended by the arrival of the COVID-19 virus, one of positive side effects … Read more
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more
This week the dual themes of selfishness and unselfishness emerged in the stories I’m sharing below. On the selfish side – Instagrammers sharing tone deaf posts about the Bahamas, a study finding a disturbing portion of America simply wants to destroy things and the dire side effects of Amazon’s quest for faster delivery. On the … Read more
Why HBO’s Chernobyl Is The Feel-Terrible Hit Everyone NeededLike over six million viewers I have been completely engrossed in the storytelling of this startlingly accurate hit mini-series about the 80’s era nuclear disaster. The lessons for today are profound and despite casting that oddly seems to avoid any actual Russian actors in lead roles, the five episode series is … Read more
One of the most popular trends from this year’s edition of Non-Obvious was a trend I called RetroTrust – the idea that we trust in brands and experiences from our past. Since I wrote the chapter, I am discovering new examples of the trend in real life all the time. Last week I told the … Read more
One of the most consistent signs of our shifting future is how quickly new jobs and industries are emerging. Even as some fear technology making certain jobs obsolete, there are sci-fi sounding sectors like asteroid mining that are actually becoming reality. What I find more interesting, though, are the jobs which will be created as … Read more
Japanese organizational guru Marie Kondo recently launched a show on Netflix and has inspired millions of people to get rid of the clutter in their lives. Perhaps predictably, now some people are extending that advice to their digital lives too, as the WIRED UK article linked here points out. In this quest to rid ourselves … Read more
This week the father of Amy Winehouse announced a world tour in 2019 featuring a “hologram” of his daughter on stage. A digital avatar of Winehouse, who died in 2011 from alcohol poisoning at the age of 27, will “perform” some of her most popular songs in a concert accompanied by a live band, real backup … Read more
Non-Obvious is my #1 Wall Street Journal bestselling book about how to see what others miss and anticipate the future.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
