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Harper Collins Identifies Eco-Friendly Fonts to Save Thousands of Trees and Reduce Paper Usage

Harper Collins identifies Eco-Friendly Font

Every few months there are new sustainability stories of the world’s largest brands trying to create less wasteful packaging. Coca-Cola announced a new lighter bottle design this week and a few months ago began a trial shipping label-free bottles of Sprite. These types of initiatives are common in the packaged food industry, but what if other industries could greenlight … Read more

Genomic Nutrition Is Coming and It’s Going to Be Popular

Genomic Nutrition Is Coming and It's Going to Be Popular

The promise is simple and appealing. Get your genetics tested so that you can optimize the food you eat based on your unique needs. Personalized nutrition is already a billion-dollar industry without much actual personalized science behind it. Imagine what will happen when the genomics start catching up. An early initiative hoping to pave a … Read more

Meet the Bizarre Top Ten Finalists in the 2024 Guthman Musical Instrument Competition

Meet the Bizarre Top Ten Finalists In The 2024 Guthman Musical Instrument Competition

In early March on the campus of Georgia Tech 10 finalists will meet for a face-to-face competition to take home a $10,000 prize and bragging rights in the Guthman Musical Instrument Competition. The contest is attracts innovators who are inventing the “world’s next generation of musical instruments.” This year’s finalists come from five countries and include The … Read more

Welcome to the Industrial Metaverse … It Might Actually Change Everything

Welcome to the Industrial Metaverse

Most of us know the metaverse as a science-fiction imagined place where might create an avatar and GO to do virtual things. Siemens’ vision for the metaverse is much different, as CEO Dr. Roland Busch noted in a standing-room-only keynote presentation to open CES where he promoted the industrial metaverse as the key to bridging the gap … Read more

How Sports Journalism Is the New Battleground for AI

How Sports Journalism Is the New Battleground for AI

Drew Ortiz and Sora Tanaka have two things in common. The first is that they are prolific fun-loving sports writers for the online version of Sports Illustrated magazine. Tanaka’s bio features a fit young Asian woman who “loves to try different foods” while Ortiz enjoys spending weekends “back on his parents’ farm.” The second is that … Read more

Flushless Toilets, Plastic Reuse, and More Ideas From the 2023 Venice Architecture Biennale

Flushless Toilets and more ideas from 2023 Venice Architecture Biennale

Imagine a toilet that never needs to be flushed. Arid desert land converted into abundant living spaces. Plastic yellow gallon oil containers upcycled into chairs and houses. These are just a few of the dozens of ideas from across the world that are on display right now at the Venice Architecture Biennale 2023 Show which will be open … Read more

How the Liquid Tree Might Be a Game-Changer for Urban Air Pollution

Liquid tree

“We are not trying to replace trees. We are trying to replace benches.” That’s the clever pitch of a project imagined and created by Serbian scientist Dr. Ivan Spasojevic who invented an urban photo-bioreactor called a “Liquid Tree” which uses a combination of water and microalgae to produce pure oxygen through the process of photosynthesis. As Dr. … Read more

The Las Vegas Sphere Could “Change Live Entertainment Forever”

LV Sphere

I don’t often buy into the cringe-worthy hyperbole you often get from press releases, but the opening of The Sphere in Las Vegas might not be exaggerating (much). The Sphere is a huge dome structure covered by LED lights and large enough to fit the Statue of Liberty inside. The opening show is a new live set … Read more

SXSW Sydney and a Sneak Peek at the Non-Obvious Podcast

SXSW Sydney 2023_Rohit Bhargava

Next week I’ll be back in Australia speaking at the international edition of SXSW in Sydney.
In addition to doing a Featured Session, I’ll be recording two episodes LIVE from the stage for my upcoming Non-Obvious Show podcast (launching later this year).

Necrobotics, Electrified Chopsticks and Other Winners of the 2023 Annual Ig Nobel Awards

You might be tempted to lump the Ig Nobel Awards in with the Darwin Awards as simply a celebration of human stupidity – but it’s much more. Back in 1991 they were created to honor “achievements that first make people laugh and then make them think.” The award ceremony has the memorably brilliant requirement that … Read more

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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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