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Why The “World’s First” AI-Powered Hotel May Be More Than Fancy Marketing

Otonomus hotel

From the outside the Otonomus Hotel (pun probably intended) doesn’t really look much different from any other spot. The property just had their soft-launch before officially opening in April 2025, declaring themselves the “first true AI-powered hotel in the world.” I can already picture you rolling your eyes. Despite the cringe-worthy marketing hyperbole, there are … Read more

The Hottest Innovations and Tech from CES 2025 — Insights from the Ground

CES 2025

I’m very tempted to put together a “best innovations” list from the world’s largest tech trade show. I did one last year and I know that’s probably the biggest thing you want to know about my experience here at CES anyway. CNET, Engadget, WIRED, Tom’s Guide and lots of other tech media have already been releasing their picks for the … Read more

Will Facebook Become a Sad AI-Dominated Graveyard in the Coming Year?

Meta AI users

Facebook announced they are going to get more aggressive with allowing AI-generated users and profiles on Facebook. In a move literally no one was asking for, they announced the shift and one of their senior AI execs at Facebook described their vision this way: “We expect these AIs to actually, over time, exist on our platforms, … Read more

How 2025 Could Become The Year of Reuse

Porsche Singer

Every time I would visit India growing up, one sight would fascinate me as we traveled the roads was the number of old Ambassador black taxis that continued to dominate the roads for five decades. The thing I didn’t know as a child but later learned was that the “secret” to their longevity was that … Read more

Pet Cloning Isn’t the Future … It’s Already Happening, With A Long Waiting List

cloned pets

The promise is simple: your pet can live as long as you. Or, at least, a version of your pet thanks to the largest commercial pet cloning company who is remaking thousands of dogs, cats and even horses. Apparently, there are specific rules to consider if you’re in the market for this pet cloning service. They need a piece … Read more

Remaking Classic Cars into the EVs of the Future

Classic cars EV remodels

When I was a kid and we would travel to India, all the taxis looked the same. The model that dominated back then, and for decades before and after was the Ambassador—alternately described as “virtually indestructible” and voted “the world’s best taxi.” Despite the fact that the factory making them operated from the 50s until closing in 2014, … Read more

This Chatbot Could Actually Change Minds … Using Facts?!

Debunk chatbot

The prevailing wisdom about human behaviors and beliefs today is that facts are not persuasive in changing minds or shifting beliefs. Usually, it’s true. That’s one reason why there is so much focus on becoming a better storyteller and why every category from politicians to breakfast cereal marketers primarily relies on stories to connect with … Read more

UK Non-Profit Ties Baby Slings on Statues to Fight for Paternity Leave

UK NGO baby slings

Across London this week, people have been encountering an unusual sight. Statues of famous men are adorned with wraparound baby carriers filled with dolls. The exhibits are part of a campaign from non-profit Dad Shift to get the UK government to pass legislation allowing for greater paternity leave for new dads (the UK has the worst … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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