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A Major Reinvention of Food Policy May Be Coming. Is That Good News?

Yuka app

Activists and consumers who believe food regulations in the U.S. need to be overhauled are getting excited right now. The recent media spotlight has been on President-elect Trump’s pick of Robert F. Kennedy Jr. to lead the Department of Health and Human Services. In the past, he has been a vocal vaccine-skeptic and blames the food … Read more

The One Marketing Change That Could Help Save Journalism

journalism

The survival of journalism and a free press largely depends on all of our willingness to fund it. One overlooked element of this issue is how digital marketing is purchased and valued. Consider this eye-opening assessment of how digital marketing and “brand safety tech” works and why these tools that were designed to prevent ads … Read more

The Non-Obvious Book of the Week: The Next 100 Years – A Forecast for the 21st Century by George Friedman

NOBW next 100 years

If the upcoming U.S. Presidential election and potential ensuing backlash and chaos has you up at night, this book might offer a helpful reminder that everything happens on a much longer timescale than we sometimes feel as we live through history. In the book, renowned futurist and geopolitical expert George Friedman paints a picture of … Read more

Victoria’s Secret Brought Back Their Runway Show as an Example of How They’ve Changed. Did It Work?

Victoria's Secret Runway

Six years ago, Victoria’s Secret shelved their popular runway show after significant blowback from media and consumers alike who felt the show was objectifying women. Since then, the brand has had to go through leadership changes and significant soul searching about what it stood for. This week they brought back their runway show in an attempt to … Read more

Mail In Voting, Ballots and the Truth About Voting Transparency in America

Vote by mail

I already voted. Millions of Americans have too. In Virginia, you can register to vote by absentee ballot and just mail in your vote early. The majority of states have similar mail-in options for voters. I do that in every election. No standing in line. No awkward conversations with pollsters asking how I voted. Just fill in … Read more

Can Tech in Cars Make Us More Considerate or Better Drivers?

Nissan

As part of our Olympics trip this summer, we made a side visit to Lyon and drove across the border to Switzerland. Driving in Europe, one thing that became immediately clear is that drivers there understand the concept of a passing lane. In most places across the US, this seems to be a concept that … Read more

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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