28 2025 July
How AI Is Exposing the Idiocy of Influencer Marketing
Recently, an AI generated influencer went viral at Wimbledon. She wasn’t the first, but there was a firestorm of stories about how she is the...
Read Now09 2025 July
How Carnival Cruise Killed Their Loyalty Program … And What Happens Next
In mid-June, Carnival Cruise Lines launched what may be the most shocking (and potentially destructive) experiment in the history of loyalty programs. They essentially announced...
Read Now19 2025 June
A Lesson In Marketing Strategy From the Cheetos Shape Hunt
Searching for Cheetos that are shaped like anything is a fairly idiotic way to spend your time. It’s also surprisingly popular despite its idiocy. The...
Read Now28 2025 May
The Coffee Shop That Accepts Gossip and Rumors as Payment
Good News Coffee might be my new favorite coffee shop. Unfortunately for me, they only have locations in Barcelona, Paris, Madrid and Amsterdam so far....
Read Now23 2025 May
Useless Rebranding and the Underappreciated Marketing Strategy of Doing Nothing
HBO rebranded to HBO Max, and then to Max … and now back to HBO Max. Meanwhile Google is losing their longstanding “I’m Feeling Lucky”...
Read Now02 2025 May
Why the Nike Backlash May Be Just the Beginning
When Jennifer and I wrote Beyond Diversity, one of the first things we talked about was blind spots. We knew that there would be things we...
Read Now12 2025 March
The Ultimate Movie Brand Partnership: Kleenex and IMDB Launch “The Kleenex Score”
There aren’t many brands that define their entire category so much that people literally use the brand name interchangeably to describe the product. Kleenex has...
Read Now10 2025 March
How a Pharma Ad Ban Could Shift the Landscape of Television Advertising
The advertising industry is anxiously awaiting potential news that newly appointed HHS Secretary Robert F. Kennedy Jr. who started his term by single-handedly bringing the...
Read Now06 2025 March
Inside the Blind Box Phenomenon Fueling the Resurgence of the Art Toy Industry
Outside a Pop Mart store in Vietnam there is a line around the block at 2am. The cause for all this excitement is the latest blind...
Read Now17 2025 February
Is This the Age of the Obscured Brand Logo?
There was a longstanding joke among my agency friends about the type of feedback we would often get from corporate clients when presenting our creative...
Read Now24 2024 December
4 Non-Obvious Upsides of the Big Omnicom + IPG Acquisition
This past week was panic-inducing across the advertising industry. Two of the “big four” agency holding companies intend to join forces to create the biggest ad...
Read Now27 2024 November
The Win-Win Strategy of Jaguar’s Controversial New Brand and Logo
British luxury car brand Jaguar just launched a new rebrand and it’s sparking some controversy online because of how radically it moves away from the very recognizable...
Read Now30 2024 October
Victoria’s Secret Brought Back Their Runway Show as an Example of How They’ve Changed. Did It Work?
Six years ago, Victoria’s Secret shelved their popular runway show after significant blowback from media and consumers alike who felt the show was objectifying women....
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