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The Truth About Paid Reviews Might Not Be What You Think

The Truth About Paid Reviews Might Not Be What You Think

I have paid for a book review. Most authors have too, in one way or another. If this fact shocks you, then you might enjoy a piece from Wired that digs into the misunderstood world of paid reviews and why it has become so prevalent across books, movies, hotels and just about any other experience that you can read … Read more

New RXBands Offer a Secret Stretch Code and a Marketing Case Study

New RXBands Offer A Secret Stretch Code and a Marketing Case Study

Here’s something you probably haven’t seen before … a protein bar company launching a discount code promo that only appears once on an exercise band after it’s fully stretched. This clever stunt comes from RXBAR, which is partnering with three Instagram fitness influencers to give away the bands and free prizes too. It’s a fun and … Read more

What Really Happens When ChatGPT Writes Your Sales Copy …

What Really Happens When ChatGPT Writes Your Sales Copy

Introducing Glüxkind Rosa: The Future of Parenting. Rosa is not just a stroller; it’s a revolutionary AI-powered companion designed to make parenting effortless and enjoyable. Rosa is essentially a “Fractional Nanny.” Its lightweight design, premium materials, and affordability make it an essential tool for enhancing family adventures. Experience the next generation of parenting with Glüxkind … Read more

Mickey Mouse Enters the Public Domain … Here’s What It Means

Mickey Mouse Enters The Public Domain

The first big meme of the year is Mickey Mouse finally entering the public domain, which means creators can use the iconic Disney character to create their own projects. Or does it? As this video explains, there is a difference between a character that is copyrighted and one that has a trademark. Not to mention there … Read more

The World’s Hottest Pepper Will Never Succeed for This Reason

Pepper X

A list of the world’s hottest peppers before 2023 includes some scary names. The Carolina Reaper. The Ghost Pepper. The Trinidad Scorpion. The Infinity Chili. Those are respectable, intimidating names for peppers that can melt your face starting with your taste buds. Apparently this year for the first time since 2017, there is a new pepper that … Read more

Can Shaming Agencies Create a Talent Rebellion Against “Unworthy” Brands?

A environmental activist group that calls themselves Clean Creatives is “once again calling out ad agencies that have contracts with fossil fuel companies in a series of billboards across New York.” The strategy behind this makes sense: shame creative professionals to pressure them into not taking work with certain companies and create a talent drain. … Read more

Why Barbie Isn’t the Biggest Movie Marketing Story This Week

This week every marketing publication is talking about the movie marketing for Barbie, celebrating their “dizzying array of partnerships” and all the memes, parodies and brand collabs. Many of them mention, but minimize, the importance of two significant facts: Of course, there are many ways to squander a huge marketing budget, but given the built-in advantages … Read more

The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)

Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.

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Rohit is the author of 9 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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