01 2026 June
The Most Important Reminder About Tech Is Appearing Everywhere
Every week I read stories of a rising revolt against automation, evidenced by everything from workers posting trade secrets after being displaced by AI through to university...
Read Now23 2026 April
Heinz Shows the Underappreciated Power of Manufacturing Significance
Brand positioning is usually all about what makes your product or service different. Usually that’s based on something real, but it doesn’t always have to...
Read Now22 2026 April
Skimpflation and Why Hershey Is Quietly Going Back to Using Actual Ingredients in Reese’s PB Cups
Brad Reese is the grandson of Reese’s Peanut Butter Cups inventor H.B. Reese and apparently has spent much of his adult life going out in...
Read Now16 2026 April
Four Brilliant Marketing Stories from the Coachella Festival
It’s the middle of the “consumer wonderland” of The Coachella Valley Music and Arts Festival, the desert experience drawing over 125,000 visitors annually across two...
Read Now21 2026 January
The Unexpected Problem With E-Bikes Might Start with the Name
The dangers of e-bikes are starting to get more attention. Crashes involving these bikes are more serious, have a higher likelihood of fatality and are...
Read Now15 2025 December
The Recent Chanel Subway Show Is Typically Unapproachable, But Masterful Storytelling
The theatricality was on full display for Chanel’s annual Métiers d’Art show as they took over a decommissioned New York Subway station subway station beneath Bowery on...
Read Now11 2025 December
Apple Finds the Wrong Way to Measure Innovation
The iPhone Air is a sales disaster with some media outlets reporting “virtually no demand.” The latest Samsung S25 is also facing disappointing sales results....
Read Now31 2025 October
All Online Outrage Is Fake
Remember the “outrage” generated online by the revised logo for Cracker Barrel restaurant? According to a new piece this week from the WSJ, much of...
Read Now13 2025 October
Everyone Hates Friend AI and That Is Actually the Point
Out-of-home advertising can be a mixed bag. Brands can stand out for an exceedingly clever breakthrough billboard or end up alienating potential customers by turning...
Read Now02 2025 October
The Swedish Perfume That You Pay for with Your Time in Nature
Deep in the Småland woods of Sweden, there is a “forest-based perfumery” where perfume brand Koyia invites customers to “pay” by spending 599 seconds being...
Read Now24 2025 September
The Tuna Cans Film Festival: A Perfect Throwback Marketing Strategy?
Would you make a movie about a can of tuna? Inspired by the Cannes Film Festival, Bumble Bee launched the Tuna Cans Film Festival – a search...
Read Now10 2025 September
An Advertising Campaign That Could Actually Make You Happier
You should go out and have a beer. And just in case you need a bit of encouragement, Heineken wants you to go and have...
Read Now28 2025 August
Of Course, the Cracker Barrel Logo “Backlash” Was Planned … And It Worked Perfectly
Cracker Barrel announced they were ditching their old logo for a forgettable generic new one. The news got people to pay attention. Lots of them...
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