21 2026 January
The Unexpected Problem With E-Bikes Might Start with the Name
The dangers of e-bikes are starting to get more attention. Crashes involving these bikes are more serious, have a higher likelihood of fatality and are...
Read Now15 2025 December
The Recent Chanel Subway Show Is Typically Unapproachable, But Masterful Storytelling
The theatricality was on full display for Chanel’s annual Métiers d’Art show as they took over a decommissioned New York Subway station subway station beneath Bowery on...
Read Now11 2025 December
Apple Finds the Wrong Way to Measure Innovation
The iPhone Air is a sales disaster with some media outlets reporting “virtually no demand.” The latest Samsung S25 is also facing disappointing sales results....
Read Now31 2025 October
All Online Outrage Is Fake
Remember the “outrage” generated online by the revised logo for Cracker Barrel restaurant? According to a new piece this week from the WSJ, much of...
Read Now13 2025 October
Everyone Hates Friend AI and That Is Actually the Point
Out-of-home advertising can be a mixed bag. Brands can stand out for an exceedingly clever breakthrough billboard or end up alienating potential customers by turning...
Read Now02 2025 October
The Swedish Perfume That You Pay for with Your Time in Nature
Deep in the Småland woods of Sweden, there is a “forest-based perfumery” where perfume brand Koyia invites customers to “pay” by spending 599 seconds being...
Read Now24 2025 September
The Tuna Cans Film Festival: A Perfect Throwback Marketing Strategy?
Would you make a movie about a can of tuna? Inspired by the Cannes Film Festival, Bumble Bee launched the Tuna Cans Film Festival – a search...
Read Now10 2025 September
An Advertising Campaign That Could Actually Make You Happier
You should go out and have a beer. And just in case you need a bit of encouragement, Heineken wants you to go and have...
Read Now28 2025 August
Of Course, the Cracker Barrel Logo “Backlash” Was Planned … And It Worked Perfectly
Cracker Barrel announced they were ditching their old logo for a forgettable generic new one. The news got people to pay attention. Lots of them...
Read Now28 2025 July
How AI Is Exposing the Idiocy of Influencer Marketing
Recently, an AI generated influencer went viral at Wimbledon. She wasn’t the first, but there was a firestorm of stories about how she is the...
Read Now09 2025 July
How Carnival Cruise Killed Their Loyalty Program … And What Happens Next
In mid-June, Carnival Cruise Lines launched what may be the most shocking (and potentially destructive) experiment in the history of loyalty programs. They essentially announced...
Read Now19 2025 June
A Lesson In Marketing Strategy From the Cheetos Shape Hunt
Searching for Cheetos that are shaped like anything is a fairly idiotic way to spend your time. It’s also surprisingly popular despite its idiocy. The...
Read Now28 2025 May
The Coffee Shop That Accepts Gossip and Rumors as Payment
Good News Coffee might be my new favorite coffee shop. Unfortunately for me, they only have locations in Barcelona, Paris, Madrid and Amsterdam so far....
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