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For over thirty years, the EPA’s Energy Star testing and certification program has helped consumers see how energy-efficient an appliance or electronic device is before buying. Recently the new EPA leadership has announced they will likely eliminate the program. It’s one of many such eliminations of government entities created to help protect consumers that are … Read more
For the past two years, startup founder Torleif Markussen Lunde created a quiet test of the sustainability of three comparable white t-shirts. The most expensive was a $92 shirt from Norwegian sustainability brand Livid. The second was a $12 shirt from Uniqlo. The third was a $7 shirt from H&M. Over two years, he washed and … Read more
The upcoming Michelin Southern Restaurant Guide will be missing locations from one state this year: Virginia. Rather than paying the $360,000 “partnership fee,” the state’s tourism department took the unusual step of not only refusing to pay but also publicly revealing exactly what it costs to be included. Since the admission, it has been revealed that … Read more
Tesla owners are disguising their cars as a sign of resistance. There are plenty of YouTube videos with tips on how to hide the evidence that you’re driving a Tesla. Others are putting bumper stickers explaining that: “I bought this before Elon went crazy.” People are selling or otherwise getting rid of their Teslas if they can … Read more
Paul and Rachelle Baron sell washable swim diapers on Amazon. Like many other small businesses, they use the logistics arm of Amazon to provide distribution and fulfillment for them as consumers can buy their products on Amazon without ever knowing they are a third-party seller. Orders still arrive in 1-2 days and consumers are happy. … Read more
How useful will tech reviews (or any other kind of online review) be in a future where they can increasingly be AI generated? This was a topic tech journalist Kara Swisher focused on in an interview with tech reviewers Walt Mossberg and Marques Brownlee. They are an interesting duo to discuss the topic side by side. … Read more
Trader Joe’s doesn’t seem like an evil brand. Their personality-driven backstory offers an irresistible underdog mentality that drives rabid brand fans who celebrate every new product arrival. Unfortunately, a story released this week reveals that many of their ethnic private label products may be blatantly stolen knock-offs of product ideas from small brands who had been negotiating with TJs before … Read more
I have paid for a book review. Most authors have too, in one way or another. If this fact shocks you, then you might enjoy a piece from Wired that digs into the misunderstood world of paid reviews and why it has become so prevalent across books, movies, hotels and just about any other experience that you can read … Read more
Just in time for the end of the year, the team at Information is Beautiful has put together an infographic with all the “positive trends and admirable global breakthroughs of 2023.” On the list is everything from promising new medical treatments to city-wide pronouncements that are likely to make a major impact to improve local … Read more
Apple announced all the finalists for their App of the Year awards and the majority are the sorts of apps you would expect. Image manipulation tools and productivity apps to help you create better images, videos, or content. Buried within the awards announcement, though, is a category that stood out: apps that deliver “Cultural Impact.” The eight … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
