The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Marques Brownlee and Walt Mossberg on Trustworthy Tech Reviews

How useful will tech reviews (or any other kind of online review) be in a future where they can increasingly be AI generated? This was a topic tech journalist Kara Swisher focused on in an interview with tech reviewers Walt Mossberg and Marques Brownlee. They are an interesting duo to discuss the topic side by side. Mossberg essentially invented the category of tech reviews as the long-time reviewer at the Wall Street Journal. Brownlee is a wildly popular YouTube reviewer with hundreds of millions of views across his videos.

In this interview they explore how to build trust (consistently tell the truth), why sensational headlines work (as long as the payoff delivers) and why real experts reviewing tech will continue to have a huge impact on buying behavior. Whether you work in tech or any other industry, the discussion has repercussions for anyone considering the role of reviews in buying behavior and how trust will be built or squandered in an AI-enabled future.

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message