30 2022 December
The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)
Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.
Read Now
26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
Read Now
04 2019 February
4 Big Trends From The 2019 Super Bowl Ads That Explain Our Culture
The best part of the Super Bowl experience is always the advertising. That was particularly true this year thanks to another joyless victory by the...
Read Now
24 2019 January
Selfie Dysmorphia, Celebrities Abandoning Social Media and the World’s Biggest Universal Income Experiment | Non-Obvious Insights 01.24.19
Why Every Ski Map Looks The Same This past weekend was a big one for skiing and so this article was interesting and timely –...
Read Now
26 2018 February
StockX Takes On Ebay (And Wins), Predictive Banking And A Surprising Gamble From Moviepass
This was a busy week with continuing stories from the Olympics, teens showing leadership, and the launch of a questionably moral new reality show from Netflix....
Read Now
09 2017 August
How To Break Up With Your Bank Over Ethical Differences
In a perfect example of Passive Loyalty (a 2017 trend from Non-Obvious), this article on discusses how to break up with your bank. While changing banks is notoriously...
Read Now05 2017 August
New Survey Finds Recent MBA Grads Don’t Want To Work On Wall Street
A new survey shows that jobs outside of Wall Street are increasingly being preferred by MBA graduates as just 19% of respondents selected Wall Street...
Read Now02 2017 July
New Mortgage For Millennials Offers Free Avocado Toast (Seriously)
Sure it is easy to poke fun at those quirky hipsters and their strange dietary choices but SoFi Mortgages is one brand taking a totally different approach....
Read Now27 2017 June
Etrade Sells Everything That Is Wrong With Capitalism
Some financial services firms will tell you to save for retirement and adopt better spending habits. Others, like eTrade, will promote the idea that getting...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now30 2016 September
Hermès Branded Film, Firefox’s Secret Browser & How Doritos Might Save America
Inspired by the Presidential Debate, the first story in this week’s newsletter features an amazingly smart “Rock The Vote” campaign from Doritos that could have...
Read Now09 2016 September
Apple’s Slow Decline, Cancer Innovations and Immersive Storytelling From Ted Baker
As news coverage this week approached frenzied levels in an attempt to report on insignificance in the form of “news” from the US presidential election...
Read Now26 2016 February
Whiny Millennials, Selfie Payments and Yelp Sells Its Data
This past week included the biggest event in mobile tech in Barcelona, the continuing #OscarsSoWhite drama about lack of diversity at the Academy Awards and our long...
Read Now