Sure it is easy to poke fun at those quirky hipsters and their strange dietary choices but SoFi Mortgages is one brand taking a totally different approach. They are offering a new mortgage which comes with a month’s worth of avocado toast home delivered (with a choice of regular or gluten-free bread. Why avocado toast? The simple explanation from the brand actually makes a little sense: “Because with a SoFi mortgage, you don’t have to skip out on the avocado toast while saving up for a down payment.”
Read the full story on Bank Innovation >
Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters … all delivered directly to your inbox every Thursday morning!
Subscribe to the Non-Obvious Insights Newsletter here >
TRENDING CURRENTLY
- How MindValley Is Building the Next TED (Only More Useful) »
- My 500th Blog Post – A Big Thank You »
- What Does Chacha Mean To You? (The Power Of A Name) »
- Is “Sludge” a Real Customer Service Tactic to Avoid Irate Customers? »
- Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ? »
0 thoughts on "New Mortgage For Millennials Offers Free Avocado Toast (Seriously)"