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This Chatbot Could Actually Change Minds … Using Facts?!

Debunk chatbot

The prevailing wisdom about human behaviors and beliefs today is that facts are not persuasive in changing minds or shifting beliefs. Usually, it’s true. That’s one reason why there is so much focus on becoming a better storyteller and why every category from politicians to breakfast cereal marketers primarily relies on stories to connect with … Read more

The New Kids Book That Can Only Be Read While Outside Thanks to Sun-Activated Ink

New Kids Book

How can you encourage kids to get outside and off their devices? With a book that can only be read outside! Brazilian food brand Fruitella recently launched a campaign featuring a new book that parents can order which has “retro illustrations” and sun-activated ink so that you need to be outside in order to read it. … Read more

Are Colleges and Universities Failing Liberal-Leaning Students by Not Challenging Their Perspectives?

Are Colleges and Universities Failing Liberal-Leaning Students By Not Challenging Their Perspectives

In a forthcoming book by Princeton Political Science Professor Lauren A. Wright, the author writes about her research process that involved interviews with self-described liberal and conservative students about the variety of topics and perspectives they are learning. She found a disproportionate number of conservative-leaning students are exposed to new perspectives or ideas that they don’t necessarily … Read more

Meet the Bizarre Top Ten Finalists in the 2024 Guthman Musical Instrument Competition

Meet the Bizarre Top Ten Finalists In The 2024 Guthman Musical Instrument Competition

In early March on the campus of Georgia Tech 10 finalists will meet for a face-to-face competition to take home a $10,000 prize and bragging rights in the Guthman Musical Instrument Competition. The contest is attracts innovators who are inventing the “world’s next generation of musical instruments.” This year’s finalists come from five countries and include The … Read more

The Beautiful Empathy of Common App’s New Direct Admissions Program

Common App

Applying to college can be an intimidating and humbling experience. Even more so for the student who may be the first in their family to consider going to a university. Lots of things can happen along the way to cause a young person to question their credentials and perhaps abandon the whole process. Now through … Read more

The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)

Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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